Showing results by author "Claude Hopkins" in All Categories
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My Life in Advertising
- By: Claude C. Hopkins
- Narrated by: Mike Woodly
- Length: 5 hrs and 17 mins
- Unabridged
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"My Life in Advertising" by Claude C. Hopkins offers a riveting glimpse into the early 20th-century advertising world through the lens of one of its most innovative practitioners. This autobiographical work not only chronicles Hopkins' rise from humble beginnings to become a leading figure in the advertising industry, but also imparts the wisdom and strategies he developed along the way.
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My Life in Advertising
- Narrated by: Mike Woodly
- Length: 5 hrs and 17 mins
- Release date: 24-04-24
- Language: English
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Regular price: £3.99 or 1 Credit
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Scientific Advertising
- By: Claude C. Hopkins
- Narrated by: Paul Jones
- Length: 2 hrs and 4 mins
- Unabridged
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This is the complete and unabridged Scientific Advertising, written by the advertising genius Claude C. Hopkins in 1923. It is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again.
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Great - quick - superb
- By Tim Garrett on 20-08-19
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Scientific Advertising
- Narrated by: Paul Jones
- Length: 2 hrs and 4 mins
- Release date: 25-09-17
- Language: English
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Regular price: £6.99 or 1 Credit
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Scientific Advertising
- By: Claude Hopkins
- Narrated by: Peter Coates
- Length: 2 hrs and 3 mins
- Unabridged
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Scientific Advertising by Claude C. Hopkins is a timeless classic in the field of marketing and advertising. The book outlines Hopkins's revolutionary approach to advertising, emphasizing the importance of testing and measuring the effectiveness of advertising campaigns. Through empirical observation and data analysis, Hopkins argues that advertising should be treated as a science rather than an art, with measurable results guiding decision-making. With clear and concise language, Hopkins shares his insights into consumer psychology, emphasizing the importance of understanding the desires and motivations of potential customers.
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Scientific Advertising
- Narrated by: Peter Coates
- Length: 2 hrs and 3 mins
- Release date: 14-05-24
- Language: English
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Regular price: £4.99 or 1 Credit
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Scientific Advertising
- By: Claude Hopkins
- Narrated by: Ty Carthage
- Length: 2 hrs and 19 mins
- Unabridged
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Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.
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Good book. Pity about the performance
- By Christopher Bisazza on 27-03-16
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Scientific Advertising
- Narrated by: Ty Carthage
- Length: 2 hrs and 19 mins
- Release date: 10-09-15
- Language: English
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Scientific Advertising
- By: Claude Hopkins
- Narrated by: Barry J. Peterson
- Length: 1 hr and 57 mins
- Unabridged
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The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest of business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk.
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Scientific Advertising
- Narrated by: Barry J. Peterson
- Length: 1 hr and 57 mins
- Release date: 06-03-18
- Language: English
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Scientific Advertising
- By: Mr. Claude C. Hopkins
- Narrated by: Core Media Productions
- Length: 2 hrs and 2 mins
- Unabridged
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Scientific Advertising was written by Claude C. Hopkins in 1923 and is cited by many of advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a "must-read" book.
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Scientific Advertising
- Narrated by: Core Media Productions
- Length: 2 hrs and 2 mins
- Release date: 07-12-07
- Language: English
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Regular price: £19.99 or 1 Credit
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Scientific Advertising
- By: Claude C Hopkins
- Narrated by: Paul Jones
- Length: 2 hrs and 4 mins
- Unabridged
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Performance
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Scientific Advertising was written by the advertising genius in 1923 and is cited by many advertising and internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook and applying the principles contained within, you'll be more able to avoid paying for ineffective advertising.
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Scientific Advertising
- Narrated by: Paul Jones
- Length: 2 hrs and 4 mins
- Release date: 30-09-19
- Language: English
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Regular price: £12.99 or 1 Credit
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Ma Vie dans La Publicité et La Publicité Scientifique et L'Autobiographie de Benjamin Franklin [My Life in Advertising and Scientific Advertising and The Autobiography of Benjamin Franklin]
- By: Claude C. Hopkins, Benjamin Franklin
- Narrated by: Ewatone Lala
- Length: 15 hrs and 54 mins
- Unabridged
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Claude C. Hopkins fut l'un des pionniers de la publicité moderne et copywriter de génie. Il était persuadé que la publicité n'existait que pour vendre quelque chose et que ses effets devaient être mesurables. Ce modeste fils de marchand de chandelles a été imprimeur, journaliste, essayiste, éditeur de livres, de journaux populaires, homme de lettres et fondateur d'associations. Un vrai touche-à-tout ! Parti de rien, jusqu' à devenir le Père fondateur des États-Unis, cette biographie révèle les chemins qui l'ont mené au succès et à la gloire.
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Ma Vie dans La Publicité et La Publicité Scientifique et L'Autobiographie de Benjamin Franklin [My Life in Advertising and Scientific Advertising and The Autobiography of Benjamin Franklin]
- Narrated by: Ewatone Lala
- Length: 15 hrs and 54 mins
- Release date: 07-02-23
- Language: French
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Regular price: £16.99 or 1 Credit
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Scientific Advertising deutsch [Scientific Advertising German]
- Das Meisterwerk gewinnbringender Werbung und effektivem Marketing [The Masterpiece of Profitable Advertising and Effective Marketing]
- By: Claude Hopkins, Steffen Milan, wrtkrft
- Narrated by: Steffen Milan
- Length: 3 hrs and 17 mins
- Unabridged
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Claude C. Hopkins gilt als Wegbereiter der modernen Werbung. In Scientific Advertising erfahren wir, wie Werbung zu einem "messbaren Wagnis" wird. Auch heute noch sind die Weisheiten aus dem Buch aktueller denn je. Wie bereits David Ogilvy sagte, jeder der im Entferntesten mit Werbung zu tun hat, sollte dieses Buch gelesen haben. (Er empfiehlt gleich sieben Mal)
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Scientific Advertising deutsch [Scientific Advertising German]
- Das Meisterwerk gewinnbringender Werbung und effektivem Marketing [The Masterpiece of Profitable Advertising and Effective Marketing]
- Narrated by: Steffen Milan
- Length: 3 hrs and 17 mins
- Release date: 24-01-23
- Language: German
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Regular price: £11.99 or 1 Credit
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La Publicité Scientifique [Scientific Advertising]
- By: Claude C. Hopkins
- Narrated by: Basile Guerri-Grammont
- Length: 2 hrs and 8 mins
- Unabridged
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Claude Hopkins a écrit "Scientific Advertising" en 1923, mais sa vision du comportement des consommateurs est toujours d'actualité. L'objectif était d'expliquer les règles de la publicité et ce qui pousse les consommateurs à acheter, afin que les retours publicitaires deviennent une certitude et non une supposition. Apprenez à utiliser ses techniques pour rédiger des publicités qui se vendent avec certitude.
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La Publicité Scientifique [Scientific Advertising]
- Narrated by: Basile Guerri-Grammont
- Length: 2 hrs and 8 mins
- Release date: 04-01-23
- Language: French
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Regular price: £15.99 or 1 Credit
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My Life in Advertising detusch: Neue überarbeitete Auflage [My Life in Advertising German: New Revised Edition]
- Ein Leben für die Werbung [A Life for Advertising]
- By: Claude Hopkins
- Narrated by: Steffen Milan
- Length: 6 hrs and 20 mins
- Unabridged
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Entdecke jetzt die NEUE überarbeitete Auflage und erfahre die bahnbrechenden Geheimnisse hinter einer der unsterblichen Werbestrategien, die schon so vielen Menschen zu Reichtum verholfen haben.
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My Life in Advertising detusch: Neue überarbeitete Auflage [My Life in Advertising German: New Revised Edition]
- Ein Leben für die Werbung [A Life for Advertising]
- Narrated by: Steffen Milan
- Length: 6 hrs and 20 mins
- Release date: 31-08-23
- Language: German
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Regular price: £14.99 or 1 Credit
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Pubblicità Scientifica
- By: Claude C. Hopkins
- Narrated by: Stefano Trillini
- Length: 2 hrs and 17 mins
- Unabridged
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È arrivato il momento in cui la pubblicità ha raggiunto per alcuni lo status di scienza. Si basa su principi fissi ed è ragionevolmente esatta. Le cause e gli effetti sono stati analizzati fino a essere ben compresi. I metodi di procedura corretti sono stati dimostrati e stabiliti. Sappiamo cosa è più efficace e agiamo sulla base di leggi fondamentali. La pubblicità, un tempo un azzardo, è diventata, sotto una direzione capace, una delle imprese più sicure. Di certo, nessun'altra impresa con possibilità paragonabili può comportare un rischio così basso.
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Pubblicità Scientifica
- Narrated by: Stefano Trillini
- Length: 2 hrs and 17 mins
- Release date: 20-10-22
- Language: Italian
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Regular price: £8.99 or 1 Credit
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