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Scientific Advertising
- Narrated by: Paul Jones
- Length: 2 hrs and 4 mins
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Scientific Advertising
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Summary
This is the complete and unabridged audiobook Scientific Advertising narrated from the original book as written by Claude C. Hopkins. Scientific Advertising was written by the advertising genius in 1923 and is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book.
Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again.
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What listeners say about Scientific Advertising
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Ionut Razvan Caran
- 05-11-23
Great book.
I really enjoyed this book, easy to understand everything. I definitely listen the book again when i will start to advertise my business.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Tim Garrett
- 20-08-19
Great - quick - superb
A master of advertising. Claude supposedly studied popular culture like his life depended on it. Don't leave your life to guess work. Read this
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1 person found this helpful
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- MR D Shukla
- 09-05-22
intense book with lots of messages
a good read that reminded me of the power of advertising and the need for it to be scientific as opposed to general would highly recommend for anyone to read if they do advertising
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Overall5 out of 5 stars
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Performance2 out of 5 stars
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Story1 out of 5 stars
- jukka
- 19-09-24
Pretty useless if you need to understad b2b communication
Lacked substance for b2b business. Ithis is short as a plus. I regret having spent 9 euros on this
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Overall2 out of 5 stars
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Performance2 out of 5 stars
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Story2 out of 5 stars
- The Chatter Guys
- 16-09-20
Outdated
You might find one or two useful tips if you are new to advertising but nearly all the advice given applies to advertising in the 1950s and 60s
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