Blue Ocean Strategy, Expanded Edition
How to Create Uncontested Market Space and Make the Competition Irrelevant
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Blue Ocean Strategy, Expanded Edition
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Narrated by:
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Roger Wayne
About this listen
In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans" - untapped new market spaces ripe for growth.
Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: a new preface by the authors: "Help! My Ocean Is Turning Red"; updates on all cases and examples in the book; and two new chapters and an expanded third one - "Alignment, Renewal, and Red Ocean Traps" - that address some of the most pressing questions listeners and readers have asked over the years.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2015 Harvard Business Publishing Corporation (P)2020 Gildan MediaListeners also enjoyed...
What listeners say about Blue Ocean Strategy, Expanded Edition
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Overall5 out of 5 stars
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- Anonymous User
- 13-10-20
Stunning
Loved It, will recommend for any business leader wanting to expand into uncontested markets. A must read indeed.
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Overall5 out of 5 stars
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- Stuart
- 29-01-24
Learn how to open new streams of revenue
I liked the book and found the insights insightful 😃 great if you're looking to learn about business strategy
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Overall5 out of 5 stars
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- Jeremy Viner
- 11-08-20
An insightful listen
Easy to listen to with the understandable exceptions of when diagrams are referred to.
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Overall5 out of 5 stars
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- jaime
- 31-01-22
brilliant!
An excellent book, amazing ideas and very well explained. if you already have an existing business or are a new start up this is a must read.
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Overall5 out of 5 stars
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- Sari
- 15-04-24
Great read!
Fantastic insights and formulas for blue ocean! Would recommend this to everyone in business. If you are starting or already in business this takes you on a strategic outlook.
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Overall4 out of 5 stars
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- Lucille- Asset Business Consultancy
- 09-04-23
Great case studies
Really great use of case studies to bring the strategies to life and to
Illustrate how you can create your own blue ocean
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Overall1 out of 5 stars
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- Nick Warrington
- 05-01-24
Disappointed
It just didn't work for me. I've listened to hundreds of audiobooks related to business, this in my top 5 of most unengaging. Far too dry in terms of writing and delivery for my taste
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Overall2 out of 5 stars
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- Artur K
- 05-03-24
history of companies
no useful information, just the ideas that people came up with. I did not learn much from this book
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Overall1 out of 5 stars
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- KARIM DAHBI
- 26-01-21
very instructive book,
very instructive book, it offers a great study regarding a lot of strategies that are used by many successful organizations on how to create value innovation and untapped market demand.
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Overall1 out of 5 stars
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- A Charles
- 24-04-21
Boring repetitive stories about other companies
All this audiobook seems to be is examples of other companies that have apparently “adopted a blue ocean strategy” when they were established and have been operating before this book came into existence.
Every single chapter is at least 80% details of what other companies have done. The authors have just found companies that fit their theories, and in this day and age the book comes across as dated.
Much better business books out there
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