Episodes

  • From Unique Value to Target Audience: Mastering Personal Branding

    From Unique Value to Target Audience: Mastering Personal Branding
    Nov 21 2024
    In this episode of Build Your Authority, Adam and Joe delve into the crucial topic of personal branding with special guest Natalie Mazzarella, VP of Media Services at Advantage Media. Discover why personal branding has become essential for entrepreneurs, CEOs, and leaders in today's business landscape, and learn strategies for identifying your unique value proposition and target audience.


    Natalie shares her expertise on the multidimensional approach to building a personal brand, emphasizing the importance of authenticity and consistency across all platforms.
    The discussion covers how to measure success in personal branding efforts and adapt to changing landscapes, recognizing that personal brands are living, breathing entities that evolve over time. Whether you're just starting your personal branding journey or looking to refine your existing brand, this episode provides valuable insights and actionable strategies to establish yourself as an authority in your industry. Join us for a deep dive into the world of personal branding and learn how to leverage your unique voice to build trust, influence, and success in your field.
    Show More Show Less
    31 mins
  • Storytelling and Authenticity in Luxury Marketing with Greg Rohl

    Storytelling and Authenticity in Luxury Marketing with Greg Rohl
    Nov 14 2024
    Adam and Joe explore the world of luxury marketing with expert Greg Rohl, known for the high-end plumbing fixture company House of Rohl. Greg shares insights on marketing to affluent customers, emphasizing the importance of storytelling, authenticity, and understanding the psychology behind luxury purchases.


    The discussion delves into how authority marketing and luxury marketing intersect, highlighting the power of education-based marketing in justifying premium prices. Adam and Greg also explore the concept of "authentic luxury" and how it differentiates products in a competitive market. The episode offers valuable lessons for entrepreneurs looking to position their products or services in the luxury market while building their own authority.
    Show More Show Less
    42 mins
  • Leverage PR to Boost Your Visibility as an Industry Expert

    Leverage PR to Boost Your Visibility as an Industry Expert
    Nov 7 2024
    In this episode of Build Your Authority, Adam and Joe welcome Terry Stanton, Senior PR Manager at Advantage, to explore the crucial role of public relations in building your personal brand and authority. Terry shares invaluable insights on navigating the media landscape, from crafting effective pitches to delivering impactful interviews.


    The discussion covers the importance of starting with smaller publications, balancing your agenda with media interests, and the evolving world of earned, paid, and owned media. Listeners will gain practical tips on becoming great media guests and leveraging PR to enhance their visibility as industry experts.


    The episode also delves into how writing a book can significantly boost your credibility and open new opportunities. Whether you're an entrepreneur, CEO, or aspiring thought leader, this episode offers essential strategies for taking your personal brand to the next level and making a lasting impact in your field.
    Show More Show Less
    41 mins
  • David Meerman Scott on Becoming a Thought Leader in Your Industry

    David Meerman Scott on Becoming a Thought Leader in Your Industry
    Oct 31 2024
    Adam and Joe sit down with marketing strategist and bestselling author David Meerman Scott to discuss how to build authority and become a thought leader in your industry. David shares his journey from Wall Street to becoming a renowned marketing expert, revealing strategies for using online content, writing impactful books, and becoming a sought-after speaker and advisor.


    He emphasizes the importance of creating a unique personal brand, finding your niche, and continuously improving your skills. Through his experiences working with companies like HubSpot and speaking for Tony Robbins, David provides actionable insights on leveraging your passions and creating original ideas to build credibility and make a lasting impact in your field.


    Whether you're an entrepreneur, executive, or aspiring thought leader, this episode offers valuable lessons to help you take your career to the next level. Don't miss this opportunity to learn from one of the most influential voices in modern marketing and unlock the power of thought leadership.
    Show More Show Less
    48 mins
  • Secrets to Book Publishing Success: KJ Grow’s Expert Advice

    Secrets to Book Publishing Success: KJ Grow’s Expert Advice
    Oct 24 2024
    In this enlightening episode of Build Your Authority, Adam welcomes KJ Growh, Senior Director of Distribution at Forbes Books, to unravel the complexities of book publishing and distribution. The conversation covers a wide range of topics, from the timeline of publishing a book to the intricacies of retail placement and the surprising practice of book returns.


    KJ shares her extensive experience in the publishing world, offering valuable insights on how authors can maximize their retail success and build their authority through publishing. The episode also explores the various roles in the book industry, different book formats, and the impact of new platforms like TikTok on book sales. This behind-the-scenes look at the book industry dispels common misconceptions and provides practical advice for authors navigating the publishing landscape.
    Show More Show Less
    53 mins
  • Verne Harnish’s Blueprint for Establishing Authority and Scaling

    Verne Harnish’s Blueprint for Establishing Authority and Scaling
    Oct 17 2024
    Adam welcomes his old friend renowned entrepreneur and scaling expert Verne Harnish, known as "the Growth Guy." Verne shares his journey to becoming a global authority on business growth, emphasizing the importance of gaining true expertise and how writing books has been foundational to building his authority.


    He reveals strategies for leveraging books, speaking engagements, and events to create a "self-fulfilling prophecy" of growth opportunities. Verne provides insights on "owning a word" in your industry, the power of giving away content for free and using books as tools for customer acquisition and employee alignment. This episode is packed with actionable advice for entrepreneurs and business leaders looking to establish themselves as authorities in their fields and drive business growth.
    Show More Show Less
    47 mins
  • Amazon Book Marketing Strategies for Maximum Impact

    Amazon Book Marketing Strategies for Maximum Impact
    Oct 10 2024
    This week, Adam and Joe are joined by Corrin Foster, Senior Director of Book Promotions and Marketing at Forbes Books and renowned Amazon expert, to explore effective book marketing on Amazon. Corrin shares insights from her 15-year journey to becoming a top Amazon authority, emphasizing the platform's complexity and the deep knowledge required for success.

    The conversation covers key pillars of Amazon book marketing: optimizing product pages for discoverability, driving traffic, leveraging consumer reviews, and strategic category positioning. They discuss utilizing Amazon advertising to target the right audience and the importance of generating reviews to build credibility. The episode concludes with tips on maximizing accessibility through multiple book formats and how listeners can connect with Corrin for more Amazon marketing expertise.
    Show More Show Less
    38 mins
  • Become an Authority: Adam Witty’s Tips for Leaders

    Become an Authority: Adam Witty’s Tips for Leaders
    Oct 3 2024
    In this premiere episode of "Build Your Authority," Adam Witty and Joe Pardavila explore the fundamental question of who can be an authority and why building authority matters for business leaders. Adam shares insights from his nearly two decades of experience helping professionals become thought leaders, emphasizing that deep expertise in a specific domain is the foundation of authority.

    He stresses that building authority isn't about ego, but about having a greater positive impact by sharing knowledge and helping more people. The episode covers practical tips like leveraging "authority by association" and creating content that solves audience problems. Adam encourages listeners to identify their niche area of expertise and previews future episodes that will dive deeper into various authority-building strategies.
    Show More Show Less
    41 mins