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Storytelling and Authenticity in Luxury Marketing with Greg Rohl
Nov 14 2024
Length: 42 mins
Podcast

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Storytelling and Authenticity in Luxury Marketing with Greg Rohl

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Summary
Adam and Joe explore the world of luxury marketing with expert Greg Rohl, known for the high-end plumbing fixture company House of Rohl. Greg shares insights on marketing to affluent customers, emphasizing the importance of storytelling, authenticity, and understanding the psychology behind luxury purchases.

The discussion delves into how authority marketing and luxury marketing intersect, highlighting the power of education-based marketing in justifying premium prices. Adam and Greg also explore the concept of "authentic luxury" and how it differentiates products in a competitive market. The episode offers valuable lessons for entrepreneurs looking to position their products or services in the luxury market while building their own authority.

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