Listen free for 30 days

Listen with offer

Preview
  • The Micro-Script Rules

  • How to Tell Your Story (and Differentiate Your Brand) in a Sentence...or Less
  • By: Bill Schley
  • Narrated by: Bill Schley
  • Length: 3 hrs and 40 mins
  • 4.7 out of 5 stars (15 ratings)

£0.00 for first 30 days

Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£7.99/month after 30 days. Renews automatically. See here for eligibility.

The Micro-Script Rules

By: Bill Schley
Narrated by: Bill Schley
Try for £0.00

£7.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £11.99

Buy Now for £11.99

Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Summary

Completely revised and updated edition by New York Times best-selling author Bill Schley!

Today's number one communication's secret is: It's not what people hear. It's what they repeat. That's why "the right six words will always beat 6,000" when you know which to pick! And it's all here in The Micro-Script Rules.

Call it survival of the simplest - that's the bottom line for branders, political candidates, teachers, advertisers - anyone who must communicate today. Because with 500 billion messages going by per second, we can't win by delivering more data. Our brains crave less. They want help to make snap judgments on the least bit of info. They want us to package it for them - in very special, short sets of words called micro-scripts. That's why:

  • A new product seizes 50 percent of the market in two years using seven perfect words
  • A lawyer won the murder trial of the century with eight simple words
  • Ernest Hemingway thought his greatest story ever was six words long
  • A presidential election turned on a four-word phrase

Imagine what magic words like these can do for your brand, your career, your website, or your business plan. They've been used by great communicators for 1,000 years. Now they're yours in this smart and entertaining book by best-selling author Bill Schley.

©2018 Bill Schley (P)2018 Bill Schley
activate_Holiday_promo_in_buybox_DT_T2

Listeners also enjoyed...

This I Know cover art
Admen, Mad Men, and the Real World of Advertising cover art
Letting Go cover art
Battlecry cover art
The Focused Business: How Entrepreneurs Can Triumph Over Chaos cover art
The Mirror Test cover art
Magnetic cover art
Sell More with a Right-Brain Marketing Strategy cover art
Brain Glue cover art
The New Psycho-Cybernetics cover art
Building a StoryBrand cover art
Be Like Amazon cover art
Think Big, Act Bigger cover art
Break the Wheel cover art
The Irresistible Offer cover art
The Wizard of Ads cover art

What listeners say about The Micro-Script Rules

Average customer ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    12
  • 4 Stars
    1
  • 3 Stars
    2
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 5 out of 5 stars
  • 5 Stars
    12
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 5 out of 5 stars
  • 5 Stars
    12
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Very useful book for people in sales or marketing

I am somewhat surprised there are no reviews on this book. It is short but very powerful. The narration flows well and the content has very high utility value. I found myself working through all our marketing messaging and trying to transform long sentences into micro scripts. This is a genuinely useful book, heartily recommend, intend to re-read it periodically.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    3 out of 5 stars

a good summary

Ironically, this book all about microscripts and simplicity is overly verbose and repetitive. That says it makes a bunch of interesting points if you have the patience to wade through.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!