Social Advertising

The latest edition of Instagram for Business for Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business. Presented in straightforward, practical language by three Instagram and marketing gurus, you'll swiftly go from setting up your account and profile to applying strategies for creating content that deliver super-engaged customers.

The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of.

We live our lives immersed in name-brand products. It's hard to drive down the street without seeing a plethora of chain restaurants, car dealerships, branded clothing; they're all around us. What most of us don't know is that the origins of many of the most well-known and beloved brands in the world are shrouded in controversy, drug use, and sometimes even addled with blatant racism. A Secret History of Brands cuts through the rumors and urban legends and paints a picture of the true dark history of famous brands.

Unlock the secrets of social media success with "Social Media Marketing 2024: Mastering Strategies, Influencer Campaigns, and Analytics for Business Growth." This ultimate marketing book is your gateway to mastering the ever-evolving world of social media marketing. Whether you're a seasoned pro or just starting out, this book offers a treasure trove of insider tips and tricks designed to elevate your business to new heights.

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

Social media marketing is one the key difference maker between a Fortune 500 business and a local city business. It provides you the tools to give your business the exposure to reach millions at the convince of anywhere in the world. However, you can't do what everyone else is doing or your social media efforts won't standout. That is what I'm here to teach. 

We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behaviour. To effectively engage with communities we first need to think hard about what we will contribute to those communities and how we align with their core values.

Simply broadcasting a message to millions by social media accomplishes little for most businesses. Dan S. Kennedy and Kim Walsh Phillips are here to tell it like it is: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Kennedy and Walsh Phillips teach you the customer-getting, sales-boosting direct-response strategies you must employ with every social media campaign so you can stop accepting non-monetizable "likes" and "shares" as a return on your time.

Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise - and win a place in the hearts and minds of your customers.

There are many different approaches you can take when building a personal brand, however, sometimes, you just need to stick to something and be consistent with that game plan and that one only. This is why Personal & Business Branding was created - so you can get the head start you deserve and blow up your brand.

Have you been finding it difficult to use vital Facebook features? Would you like to know how to pinpoint your most profitable audiences through Facebook advertising? Would you like to also know how to build your personal brand and reach out to new customers? It is no longer news that social media marketing is the "in-thing" if you are indeed looking to build your business brand and maximize sales. Facebook Advertising by Luke Harris is the best audiobook that contains information on how you can use social media marketing to optimise your Facebook page.

Social media is like the secret power-up juice for your business... Discover how to harness its magic now! Social media isn't just for big brands; it's your key to connect, engage, and build loyalty. It's about making your business soar with the right strategy. This guide offers everything you need to create a successful social media marketing journey.

It’s one of the greatest tools to use if you want to DIY your marketing and advertising without breaking the bank. But, how do you use Facebook Ads? Most people are intimidated by it or don’t know how to use it, and thus, opt to leave it out of their marketing - which is a huge mistake! Using Facebook Ads does not need to be intimidating nor does it need to be frustrating. In this guide, you’ll learn what you need to know to get started with Facebook Ads and take your marketing to the next level.

Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.

Use this guide to storytelling as a sturdy foundation to change how you use stories. You can build solid stories to support your goals in business and life. The provided examples are from some of the world's greatest speakers, storytellers, with advice from leading experts. From best-selling authors to generation-changing motivational speakers, this audiobook covers all the fundamentals of outstanding storytelling. It will help you deliver stories to audiences that will leave them personally affected and motivated.

Not sure what to post on social media? Struggling to come up with fresh content ideas? This audiobook can help! Turning social likes into real cash takes time, consistency, and laser-focused strategy. But finely tuned tactics are only half the battle. The other half? Creating content that your audience will absolutely love.

Social media is a rapidly growing ecosystem that has developed as a strong platform for small businesses and influencers to make their impact on the world. Regardless of what has attracted you to building a presence online, getting involved in social media marketing is a powerful way to leverage the internet to help you build a successful business. If you are ready to identify your vision, carve out your unique brand, and market yourself online so that you can earn an additional side income or become a full-blown digital nomad, now is the time!

The influx of social media platforms over the past 10 years is the greatest boon to marketing since the creation of the internet. While there is undeniably money to be made from social media marketing, the shear amount of competition makes getting started successfully more difficult than it would otherwise be. If you are looking for the best way to dip your foot into this marketing goldmine, then Social Media Marketing 2019: How to Become an Influencer of Millions on Facebook, Twitter, Youtube & Instagram While Advertising & Building Your Personal Brand is the audiobook for you.

Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels.

Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, effect social change, and lobby for gender and racial equality.