Showing results by narrator "David Meerman Scott" in All Categories
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The New Rules of Marketing and PR (8th Edition)
- How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
- By: David Meerman Scott
- Narrated by: Stephen Bowlby, David Meerman Scott
- Length: 16 hrs and 51 mins
- Unabridged
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The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of.
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The New Rules of Marketing and PR (8th Edition)
- How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
- Narrated by: Stephen Bowlby, David Meerman Scott
- Length: 16 hrs and 51 mins
- Release date: 06-09-22
- Language: English
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Regular price: £17.99 or 1 Credit
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The New Rules of Marketing & PR, 6th Edition
- How to Use Social Media, Online Video, Mobile Applications, Blogs, New Releases, and Viral Marketing to Reach Buyers Directly
- By: David Meerman Scott
- Narrated by: David Meerman Scott
- Length: 18 hrs and 21 mins
- Unabridged
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When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the "next big thing". The New Rules of Marketing & PR is an international best seller with more than 375,000 copies sold in 29 languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business.
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Very basic
- By stryder on 21-02-18
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The New Rules of Marketing & PR, 6th Edition
- How to Use Social Media, Online Video, Mobile Applications, Blogs, New Releases, and Viral Marketing to Reach Buyers Directly
- Narrated by: David Meerman Scott
- Length: 18 hrs and 21 mins
- Release date: 12-12-17
- Language: English
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Regular price: £21.99 or 1 Credit
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The New Rules of Marketing and PR
- How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
- By: David Meerman Scott
- Narrated by: David Meerman Scott, Sean Pratt
- Length: 16 hrs and 21 mins
- Unabridged
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The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales.
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To simple
- By N P Sinclair on 19-09-15
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The New Rules of Marketing and PR
- How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
- Narrated by: David Meerman Scott, Sean Pratt
- Length: 16 hrs and 21 mins
- Release date: 03-07-14
- Language: English
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Regular price: £16.99 or 1 Credit
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Fanocracy
- Turning Fans into Customers and Customers into Fans
- By: Reiko Scott, Tony Robbins - foreword, David Meerman Scott
- Narrated by: David Meerman Scott, Reiko Scott, Byron Wagner - foreword
- Length: 8 hrs and 26 mins
- Unabridged
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In this essential audiobook, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations.
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Fantastic book
- By Charlie Hunt on 18-04-20
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Fanocracy
- Turning Fans into Customers and Customers into Fans
- Narrated by: David Meerman Scott, Reiko Scott, Byron Wagner - foreword
- Length: 8 hrs and 26 mins
- Release date: 07-01-20
- Language: English
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Regular price: £12.99 or 1 Credit
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Marketing Lessons from the Grateful Dead
- What Every Business Can Learn from the Most Iconic Band in History
- By: David Meerman Scott, Brian Halligan
- Narrated by: Brian Halligan, David Meerman Scott
- Length: 3 hrs and 7 mins
- Unabridged
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The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built a their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away “freemium” content, the Dead pioneered many social media and inbound marketing concepts.
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Marketing Lessons from the Grateful Dead
- What Every Business Can Learn from the Most Iconic Band in History
- Narrated by: Brian Halligan, David Meerman Scott
- Length: 3 hrs and 7 mins
- Release date: 14-09-10
- Language: English
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Real Time Marketing and PR
- How to Earn Attention in Today's Hyper-Fast World
- By: David Meerman Scott
- Narrated by: David Meerman Scott
- Length: 8 hrs and 13 mins
- Unabridged
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Wake up, it’s revolution time! Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It’s a real-time world now, and if you’re not engaged, then you’re on your way to marketplace irrelevance.“Real time” means news breaks over minutes, not days. It means ideas percolate, then suddenly and unpredictably go viral to a global audience....
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Real Time Marketing and PR
- How to Earn Attention in Today's Hyper-Fast World
- Narrated by: David Meerman Scott
- Length: 8 hrs and 13 mins
- Release date: 23-11-10
- Language: English
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The New Rules of Sales and Service
- How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
- By: David Meerman Scott
- Narrated by: David Meerman Scott
- Length: 10 hrs and 30 mins
- Unabridged
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Required listening for any organization that interacts with the public - ranging from independent consultants to established large corporations and small businesses to new start-ups and nonprofits - The New Rules of Sales and Service is the essential guidebook for anyone attempting to navigate the exciting and evolving digital landscape.
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The New Rules of Sales and Service
- How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
- Narrated by: David Meerman Scott
- Length: 10 hrs and 30 mins
- Release date: 27-07-20
- Language: English
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Regular price: £18.99 or 1 Credit
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Your Money Narrative
- Understanding Your Story to Build a Stronger Financial Future
- By: Amy R. Cook
- Narrated by: Danielle Gensler, Amy Cook, and David Meerman Scott
- Length: 4 hrs and 18 mins
- Unabridged
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Storytelling is a part of each one of us. We tell ourselves stories every day, based on our past encounters, and we mold them over time so they stay relevant with our growth. Our financial stories are no different than the plotlines in our personal lives, however; they can have a profound effect on how we manage our future. Children of the Great Depression lived through a time of scarcity, which shaped how they viewed their money as adults and how they ultimately passed down their money narratives to their children.
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Your Money Narrative
- Understanding Your Story to Build a Stronger Financial Future
- Narrated by: Danielle Gensler, Amy Cook, and David Meerman Scott
- Length: 4 hrs and 18 mins
- Release date: 21-12-23
- Language: English
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Regular price: £11.99 or 1 Credit
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