Showing results by narrator "Mike Sullivan" in All Categories
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The Voice of the Underdog
- How Challenger Brands Create Distinction by Thinking Culture First
- By: Mike Sullivan, Michael Tuggle
- Narrated by: Mike Sullivan, Michael Tuggle
- Length: 5 hrs and 34 mins
- Unabridged
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Advertising veterans Mike Sullivan and Michael Tuggle unpack the poorly understood and grossly underleveraged connection between brand and culture. Filled with fascinating case studies, entertaining stories, and engaging insights, the book examines the true essence of what makes a company a challenger brand, unveils how successful challengers of all sizes use culture to create extraordinary brand distinction, and finishes with a detailed blueprint for building your own transcendent culture.
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The Voice of the Underdog
- How Challenger Brands Create Distinction by Thinking Culture First
- Narrated by: Mike Sullivan, Michael Tuggle
- Length: 5 hrs and 34 mins
- Release date: 17-03-21
- Language: English
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Regular price: £14.99 or 1 Credit
Sale price: £14.99 or 1 Credit
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