Showing results by author "Hermawan Kartajaya" in All Categories
-
-
Marketing 5.0
- Technology for Humanity
- By: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Steve Menasche
- Length: 7 hrs and 8 mins
- Unabridged
-
Overall
-
Performance
-
Story
Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
-
-
Off-putting narrator (audiobook)
- By Dreia on 18-01-23
-
Marketing 5.0
- Technology for Humanity
- Narrated by: Steve Menasche
- Length: 7 hrs and 8 mins
- Release date: 23-03-21
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Unfollow podcast failed
Regular price: £12.99 or 1 Credit
Sale price: £12.99 or 1 Credit
-
-
-
Marketing 4.0
- Moving from Traditional to Digital
- By: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Jonathan Todd Ross
- Length: 4 hrs and 48 mins
- Unabridged
-
Overall
-
Performance
-
Story
Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
-
-
Great book for marketers
- By Anonymous User on 19-02-23
-
Marketing 4.0
- Moving from Traditional to Digital
- Narrated by: Jonathan Todd Ross
- Length: 4 hrs and 48 mins
- Release date: 28-05-19
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Unfollow podcast failed
Regular price: £10.99 or 1 Credit
Sale price: £10.99 or 1 Credit
-
-
-
Marketing 6.0
- The Future Is Immersive
- By: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Graham Rowat
- Length: 5 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
-
Marketing 6.0
- The Future Is Immersive
- Narrated by: Graham Rowat
- Length: 5 hrs and 40 mins
- Release date: 19-12-23
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Unfollow podcast failed
Regular price: £12.99 or 1 Credit
Sale price: £12.99 or 1 Credit
-
-
-
Entrepreneurial Marketing
- Beyond Professionalism to Creativity, Leadership, and Sustainability
- By: Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, and others
- Narrated by: Eric Jason Martin
- Length: 8 hrs and 27 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the "Father of Modern Marketing," professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector's brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere.
-
Entrepreneurial Marketing
- Beyond Professionalism to Creativity, Leadership, and Sustainability
- Narrated by: Eric Jason Martin
- Length: 8 hrs and 27 mins
- Release date: 27-06-23
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Unfollow podcast failed
Regular price: £12.99 or 1 Credit
Sale price: £12.99 or 1 Credit
-
-
-
Marketing 5.0
- Tecnologia para a humanidade
- By: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Fabricio Silva
- Length: 7 hrs and 41 mins
- Unabridged
-
Overall
-
Performance
-
Story
Com sua habilidade de tornar os grandes temas do marketing claros para o grande público, Philip Kotler mostra neste livro como as novas tecnologias podem criar valor, atender às necessidades dos clientes e fazer a diferença no mundo. Atento às transformações sociais e tecnológicas da última década, ele explica como integrar a evolução digital às drásticas mudanças de comportamento dos consumidores, tratando de temas como o futuro da experiência do cliente, inteligência artificial para automação de marketing e ativismo corporativo.
-
Marketing 5.0
- Tecnologia para a humanidade
- Narrated by: Fabricio Silva
- Length: 7 hrs and 41 mins
- Release date: 16-02-22
- Language: Portuguese
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Unfollow podcast failed
Regular price: £12.99 or 1 Credit
Sale price: £12.99 or 1 Credit
-
-
-
Marketing 5.0
- La technologie au service du consommateur
- By: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan, and others
- Narrated by: Lucas Vauthier
- Length: 6 hrs and 55 mins
- Unabridged
-
Overall
-
Performance
-
Story
Livre audio incontournable du Père du Marketing moderne ! Découvrez « Marketing 5.0 : La technologie au service de l'humanité » qui repousse les frontières du marketing traditionnel. Dans cet ouvrage novateur, Philip Kotler et ses coauteurs explorent comment les avancées technologiques peuvent être mises au service de l'humain et transformer la pratique marketing. Aujourd’hui, cinq générations vivent ensemble sur la Terre, mais avec la montée en puissance des générations Z et Alpha, il est temps pour le marketing d’évoluer encore une fois. C’est l’heure du Marketing 5.0 axé sur la technologie.
-
Marketing 5.0
- La technologie au service du consommateur
- Narrated by: Lucas Vauthier
- Length: 6 hrs and 55 mins
- Release date: 11-07-23
- Language: French
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Unfollow podcast failed
Regular price: £14.99 or 1 Credit
Sale price: £14.99 or 1 Credit
-
-
-
Marketing 4.0
- Do tradicional ao digital [From Traditional to Digital]
- By: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Bruno Genuino
- Length: 5 hrs and 32 mins
- Unabridged
-
Overall
-
Performance
-
Story
Junto com Hermawan Kartajaya e Iwan Setiawan, Kotler examina as importantes transformações na passagem do marketing tradicional para o digital (4.0). Eles mostram não só como a conectividade alterou de forma radical o modo como vivemos, mas como entender os caminhos do consumidor na era digital e adotar um conjunto novo de métricas e práticas de marketing.
-
Marketing 4.0
- Do tradicional ao digital [From Traditional to Digital]
- Narrated by: Bruno Genuino
- Length: 5 hrs and 32 mins
- Release date: 16-02-22
- Language: Portuguese
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Unfollow podcast failed
Regular price: £12.99 or 1 Credit
Sale price: £12.99 or 1 Credit
-
-
-
Marketing 4.0
- Der Leitfaden für das Marketing der Zukunft
- By: Philip Kotler, Iwan Setiawan, Hermawan Kartajaya
- Narrated by: Olaf Renoldi
- Length: 5 hrs and 7 mins
- Unabridged
-
Overall
-
Performance
-
Story
Das unverzichtbare Rüstzeug für die Zukunft Ihres Unternehmens! Von den weltweit führenden Marketingkoryphäen. Ihr seid CEO, Marketing-Entscheider oder -Fachkraft? Dieses Hörbuch beantwortet alle Fragen zu gelingendem Marketing im Zeitalter von Vernetzung und Digitalisierung. Marketing-Guru Philip Kotler und seine Co-Autoren Hermawan Kartajaya und Iwan Setiawan erläutern verständlich und schlüssig, welche Trends und Fragen Marketingprofis derzeit umtreiben. "Marketing 4.0" beschreibt eine Vertiefung und Ausweitung des menschenorientierten Marketings - zur Einbeziehung aller Aspekte der Customer Journey.
-
Marketing 4.0
- Der Leitfaden für das Marketing der Zukunft
- Narrated by: Olaf Renoldi
- Length: 5 hrs and 7 mins
- Release date: 07-08-19
- Language: German
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Unfollow podcast failed
Regular price: £12.99 or 1 Credit
Sale price: £12.99 or 1 Credit
-
-
-
Marketing 5.0 (German edition)
- Technologie für die Menschheit
- By: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Arvid Schalle
- Length: 6 hrs and 34 mins
- Unabridged
-
Overall
-
Performance
-
Story
Haben Sie Finger am Puls der Zeit - entdecken Sie das Marketing neu mit den einflussreichsten Bestsellerautoren und Management-Gurus der Gegenwart. Sie haben sicher schon von künstlicher Intelligenz, Robotern, Augmented Reality, Virtual Reality, neuronalen Netzen, Blockchains usw. gehört.
-
Marketing 5.0 (German edition)
- Technologie für die Menschheit
- Narrated by: Arvid Schalle
- Length: 6 hrs and 34 mins
- Release date: 16-05-23
- Language: German
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Unfollow podcast failed
Regular price: £13.99 or 1 Credit
Sale price: £13.99 or 1 Credit
-