Showing results by author "Gordon S. Linoff" in All Categories
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Data Mining Techniques, Third Edition
- For Marketing, Sales, and Customer Relationship Management
- By: Gordon S. Linoff, Michael J.A. Berry
- Narrated by: Steve Menasche
- Length: 38 hrs and 33 mins
- Unabridged
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Overall5 out of 5 stars 1
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Performance5 out of 5 stars 1
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This new edition - more than 50 percent new and revised - is a significant update from the previous one and reveals how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics, such as preparing data for analysis and creating the necessary infrastructure for data mining at your company.
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Data Mining Techniques, Third Edition
- For Marketing, Sales, and Customer Relationship Management
- Narrated by: Steve Menasche
- Length: 38 hrs and 33 mins
- Release date: 25-12-18
- Language: English
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Regular price: £20.99 or 1 Credit
Sale price: £20.99 or 1 Credit
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