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We acknowledge to some the world looks a lot different right now, and to some the world looks a lot clearer. Small business owners, we feel your uncertainty and The Hooks may keep coming our way. This episode may take a more political stance than most, but we have to realize politics plays a role in just about every aspect of our everyday lives. Politics can regulate who your business can bank with or receive access to capital from. Politics can dictate your tax rate or how taxes can impact your business. Politics can impact whom you could hire to help work for your company. We would love for you all to tune into this episode and hopefully be exposed to a way of thinking about politics differently....

#election2024 #yourvote #votingimpactsbusiness #smallbusiness #politicsimpactsbusiness #podcastinterview #franchise #podcastseries #spotifypodcast #applepodcast #inspiration #motivation #podcastlife #entrepreneur #womeninbusiness #podcastlove

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This is a deeper dive into our topic from Episode 125: Is Your Influence Worth Your Price. We are really trying to prepare business owners and potential business owners how to study and analyze social media stats. Also, it may be best to understand that influencers are not professional paid advertisers or advertising agencies. Some maybe able to "sell" themselves, but that doesn't mean they can sell anything. Have you ever noticed when an influencer is promoting a prominent product, there is always a massive paid adverting campaign behind it? They are just the paid talent in that commercial, they are not the master mind or engine behind that paid advertising campaign. The big issue comes when they are paid to be that master mind on social media for a specific product and they don't know how to be that for a particular company. Then as a company your return on investment (ROI) will probably be a negative impact. Listen in to this episode to better understand if paying a social media influencer the right move for your company.

#socialmediainfluencer #paidadvertising #advertisingagency #paidadvertisingcampaign #influencer #numberoffollwrers #numberofsubscribers #likes #subscribers #shares #post #repost

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There are so many "influencers" out there, and they will market and promote them as the one thing your business is missing to take it to the next level. You can go and research their social media following to see what type of attention they are garnering out there too. You can check out how many followers they have, how many likes their post get and all that. In the mist of during your research you should be able to see if their influence is worth the price. You can pay attention if someone has 500,000 thousand followers on a social media platform but are getting 500 likes on their post, their interaction with their audience is very low. We have been taught that you look for a 10% average of interaction from followers on that person's post. Yes we know, I thought I was going to kill them with one mentality applies. There will be some misses when it comes to social media and we know that. But just tune into this episode to see if their influence is actually worth the price they maybe charging your business.

#influencers #socialmedia #socialmediamarketing #followers #likes #subscribers #activelisteners #businesspodcast #entrepreneurpodcast #youtubepodcast #spotifypodcast #podcastlife #podcasthost #podcaster #blackpodcastersassociation

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We are deep diving more into the psyche of business owners in this episode. Lots of times a business owner can misinterpret a comment or feedback as hating or a negative response. Sometimes, solicited advice because you asked for an opinion can come in varies shapes forms and fashions. We talked about in our previous episode, you cannot do it all alone. Your network can determine your net worth is a frequently used statement right now. You have to be open to opinions, critiques, and criticisms. To think you know it all as a business owner can be a grave mistake. This way of thinking can lead you back to our episode of is your business thriving, surviving, or dying. We constantly talk about checking your ego at the door to help your business in positive ways. This is the perfect episode for open minded business owners, and those closed-minded ones nee to tune in too!!!!!

#businesspodcast #openmindedness #thinkingaboutthingsdifferently #businessowners #watch4thehook #businesslife #businessmindset #businesstips #blackbusinessowner #blackpodcasterassociation #creativesondisplay #influencer #lifestylepodcast

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As small business owners we sometimes try, or even have to be the whole damn show. You have to be the event originator, organizer, promoter, advertiser, marketer, attendee, etc. It can be overwhelming and can take you down a rabbit hole to nowhere. We constantly talk about checking your ego at the door as a business owner, and that maybe hard for some of us to do. Teamwork makes the dream work, but if you are wanting all the accolades that comes with the success, are you willing to accept the blame if it is not as successful as you dream it to be.

We know it is hard to keep that same energy as a business owner but sometimes you may have to get "help" from others. That "help" may give you the energy boots your business needs. You will have hits and misses, but you have to be able to deal with the misses as they come along. Tap in and hear if you are a business owner who is looking for real feedback about their business.

#businesstips #newepisodes #blackpodcast #blackpodcastassociation #podcasthost #explorepage #podcastshow #itunespodcast #eventplanning #popupevents #smallbusinessmarketing #youtuber #smallyoutuber #spotifypodcast #applepodcast #podcastinglife

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We were hit with a hard Hook to swallow a few weeks ago. Some low-down ass persons or entity secured the access to our original IG page, Watchfourthehook. Our access was disabled and to our knowledge they deleted our entire page. We had that page for over 4 years and had so many memories tied to that page. I always talk to Tatiana about being able to capture those "lightning in the bottle" moments on that page. Those moments were content created from scratch like our Hook Up Session interviews. My goodness just thinking about losing those and i am ready to chicken choke a MF. All those late nights of thinking, plotting, planning etc. gone without much of a trace. No real reason why to evil steal our page, we are not some big company or major money producer. That was years of hard work taken away in a whim just because someone thought it was a thing to do on that day. If you want to know my true feelings, and all the curse words I felt like using in this episode.

rzmfunhrtizs is the profile that stole ours by the way!!!!!

#socialmedia #profilehacked #profilestolen #instagram #facebook #youtube #followers #subscribers #likes #shares #post #socialmediamarketing #paidadvertising #socialmediapresence

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There are lots of business owners who have other friends who are also business owners. Parts of the friendship is supporting each other in their business ventures and vice versa. But at what time does the friendship turn into a businesship? This is where the one friend business owner only deals with the other friend when it comes to business issues only. Where did the friendship go? How did it get this way, or did they see they could more out of you on the business end and not be a friend at all anymore? They are only counting on you to help, but are they going to start counting you in on things?

We have talked numerous times about checking your ego at the door as a business owner. You as a business owner should always be in learning mode. The way you see a 9 maybe a customer or friends 6. If you can understand how they see that 6, you can possibly grow as a business owner. Sometimes your friends can help your business and possibly give you all a evenly distributed businesship. All you have to do is tune in to this episode and see are you in a mutual businesship...

#businesship #partnership #friendship #businesspartners #businessgoals #entrepreneurs #smallbusinessowners #applepodcast #spotifypodcast #youtubepodcast #deezerpodcast #pandora #amazonpodcast

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We have learned over the years that being a business owner, you may ask request from your customers. Those are called Calls to Actions aka CTAs. The first line in the blog is a CTA, and we hope you do it for us too. lol Our CTA in writing is a clear and direct message that will elicit the response we are hoping from our customer or audience. A CTA can also be a marketing tool to get the consumer to take in what you may be asking or requesting from them.

CTAs can be conversation starters, attention grabbers, motivational in nature, and etc. There also can be the overuse of CTAs in one setting. Download, subscribe, like, share, love, etc. all at once can turn your customers or consumers off. Sometimes when it comes to CTAs, less may get you more. Tune in to this episode and see if you or someone you know has too many calls to actions.

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