*****Subscribe today to the Watch4thehook Business & Entrepreneur Podcast*****

We acknowledge to some the world looks a lot different right now, and to some the world looks a lot clearer. Small business owners, we feel your uncertainty and The Hooks may keep coming our way. This episode may take a more political stance than most, but we have to realize politics plays a role in just about every aspect of our everyday lives. Politics can regulate who your business can bank with or receive access to capital from. Politics can dictate your tax rate or how taxes can impact your business. Politics can impact whom you could hire to help work for your company. We would love for you all to tune into this episode and hopefully be exposed to a way of thinking about politics differently....

#election2024 #yourvote #votingimpactsbusiness #smallbusiness #politicsimpactsbusiness #podcastinterview #franchise #podcastseries #spotifypodcast #applepodcast #inspiration #motivation #podcastlife #entrepreneur #womeninbusiness #podcastlove

****** Subscribe to the Watch4theHook Business & Entrepreneur Podcast Today (Apple/Spotify)*****

This is a deeper dive into our topic from Episode 125: Is Your Influence Worth Your Price. We are really trying to prepare business owners and potential business owners how to study and analyze social media stats. Also, it may be best to understand that influencers are not professional paid advertisers or advertising agencies. Some maybe able to "sell" themselves, but that doesn't mean they can sell anything. Have you ever noticed when an influencer is promoting a prominent product, there is always a massive paid adverting campaign behind it? They are just the paid talent in that commercial, they are not the master mind or engine behind that paid advertising campaign. The big issue comes when they are paid to be that master mind on social media for a specific product and they don't know how to be that for a particular company. Then as a company your return on investment (ROI) will probably be a negative impact. Listen in to this episode to better understand if paying a social media influencer the right move for your company.

#socialmediainfluencer #paidadvertising #advertisingagency #paidadvertisingcampaign #influencer #numberoffollwrers #numberofsubscribers #likes #subscribers #shares #post #repost

***** Follow our New IG page at Watch4thehookbusinesspage*****

There are so many "influencers" out there, and they will market and promote them as the one thing your business is missing to take it to the next level. You can go and research their social media following to see what type of attention they are garnering out there too. You can check out how many followers they have, how many likes their post get and all that. In the mist of during your research you should be able to see if their influence is worth the price. You can pay attention if someone has 500,000 thousand followers on a social media platform but are getting 500 likes on their post, their interaction with their audience is very low. We have been taught that you look for a 10% average of interaction from followers on that person's post. Yes we know, I thought I was going to kill them with one mentality applies. There will be some misses when it comes to social media and we know that. But just tune into this episode to see if their influence is actually worth the price they maybe charging your business.

#influencers #socialmedia #socialmediamarketing #followers #likes #subscribers #activelisteners #businesspodcast #entrepreneurpodcast #youtubepodcast #spotifypodcast #podcastlife #podcasthost #podcaster #blackpodcastersassociation