• Episode 216 - Getting to the core of why your client wants to buy
    Oct 30 2024

    Are you only getting low-level buying motivators in your client discovery before you make an offer?

    If you are, you’re probably not converting a lot of sales. Today we spend a whole episode talking about how to uncover the core buying motivators BEFORE you make an offer.

    Failure to do this will leave you with very low conversion rates.

    Listening to this episode will give you a number of ways you can go way deeper with clients in terms of uncovering their motivators to buy.

    Your clients will feel way more “heard” and have so much more trust in you when you get this right.

    Show More Show Less
    18 mins
  • Episode 215 - 8 Keys to a Successful Sales Strategies
    Oct 9 2024

    How are your sales tracking for the year?

    More importantly, how is your planning for the last quarter of the year looking?

    What about the first quarter of next year?

    In this week's episode, we will cover the 8 keys to planning an insanely successful quarter of sales.

    What you will learn in this episode will help you get crystal clear at the planning stage on precisely what you want to achieve.

    Getting the planning part right will make the deployment of your strategy way more smoother.

    It will also make hitting your key outcomes way more likely.

    After all, you can’t hit a target you don’t aim for.

    Show More Show Less
    9 mins
  • Episode 214 - Introduction to Sales Process Improvement
    Sep 25 2024

    Are you thinking about investing in paid leads?

    Even if you already are, this will be a super important episode.

    Digital agencies are happy to take your money to generate enquiries for you but in my experience, they will never tell you what you’ll learn in this week’s podcast.

    After you have listened to today’s podcast, you’ll know…

    The 1 strategy that separates paid lead gen working and not working

    The massive difference between referred and repeat business versus paid lead generation

    A 60-day plan to optimize every cent you spend online

    The 6 numbers to track to make sure your digital ad spend will give you a great ROI.

    Show More Show Less
    15 mins
  • Episode 213 - The Importance of Staying in Touch with Past Clients
    Sep 11 2024

    Do you just send them your monthly newsletter or EDM?

    That’s what most clients say when I ask them how they keep in touch with past clients.

    This week, I’m not only showing you what the data tells us about precisely why clients leave…

    I’m also showing you exactly how to stay in touch with clients and what to say when you call so they find value in the contact.

    After all, if your clients get value each time you contact them they will stay a client longer.

    This is a much overlooked area in business that can make a massive difference to both the short-term profitability and the long-term value of your business.

    Show More Show Less
    12 mins
  • Episode 212 - How to Get the Best Out of Every Sales Opportunity
    Aug 28 2024

    Want to know if you’re maximizing every potential sale?

    Today I am going to ask you 11 questions about your sales process.

    I have noticed recently talking to clients there’s been a bit of a dip in the economy so the timing on this should be spot on right now.

    As you listen and answer each question, giving yourself a mark out of 10,

    you’ll be able to pinpoint exactly where your sales opportunity system needs work.

    These 11 questions form part of a 21-point checklist I have been working through with clients to know what they need to fix next.

    Addressing any one of them can easily add another 5 - 30% to your conversion rate from lead to sale.

    Which could easily add hundreds of thousands of dollars to your monthly, quarterly or yearly sales figures.

    If you’d like me to send you the whole checklist, simply reply and I will email it to you (no opt-in).

    Show More Show Less
    11 mins
  • Episode 211 - 3 Ways to Smash Yourself Out of a Sales Rut
    Aug 12 2024

    Are you taking responsibility for your sales results?

    It’s going to happen…

    At some point, you will find yourself blaming your lack of results on things you have no control over.

    And you’ll be right. And you’ll know you’re right…

    And your righteousness won’t change one…single…thing

    It’s only when you deliberately shift your focus onto what you CAN control that your situation will change.

    I know about this because I have been the complainer

    I have also been the complainee (the one people complain to)

    This is a powerful episode on how to fix this in your business…for good.

    Show More Show Less
    14 mins
  • Episode 210 - The Top 3 Reasons to Say NO to a Potential Client
    Jul 29 2024

    Are you trying to convert every prospect you talk to into a client?

    There are some clients you shouldn’t deal with. Today we talk about why and the three filters you should be applying to every client call you have.

    I know most of my content is about converting as many leads as possible into paying clients so this week I thought I would briefly break away from that.

    In this episode, you’ll learn…

    • The three reasons you should not accept a new client and why.

    • Why a large percentage of clients might think they need your help but they actually need something totally different.

    • Why saying no can benefit you in the medium to long term.

    • How to say no in a way that still serves your potential client.

    Plus I share a few of my own examples where I have had clients who really wanted to work with me and why (and how) I politely said no.

    This will be a very actionable episode for anyone who is speaking to potential clients.

    Show More Show Less
    16 mins
  • Episode 209 - The Two Types of Businesses That Invest in Sales Training
    Jul 15 2024

    Are you investing in sales training?

    Want to know how to get 400% better results as a result of doing it?

    In this week’s podcast, we talk about some little known strategies to get way more out of training your team…

    • The two schools of thought when investing in sales training

    • How one approach to sales training will give you a 400% better result

    • How to guarantee your training investment continues to pay dividends for years to come

    • How implementing 2 other simple strategies after training will ensure you get the single best results possible

    Companies spend billions on sales training every year - very few of them implement and benefit from what you will learn in this week's podcast.

    Show More Show Less
    14 mins