Episode 2: DON’T USE GOOGLE TRANSLATE to reach Hispanic & Latino Consumers!
Nov 9 2022
Length: 8 mins
Podcast

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Episode 2: DON’T USE GOOGLE TRANSLATE to reach Hispanic & Latino Consumers!

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Summary
Are you using Google Translate as part of your marketing strategy to reach Hispanic and Latino consumers? This strategy doesn't work! We have a solution at HOL@. It is a two-step process that starts with understanding the AT FACTOR, followed by an Audit and Strategic Plan. We go into detail in the video and explain how to Do It Right and Say It Better so you're not just translating.

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