Don't Just Translate-Say It Right

By: HOLA: Helping Organizations Leverage Audiences
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  • Summary

  • Bienvenidos! Join me as I showcase how to reach the Hispanic and Latino audience including special guests who share their expertise. We also have casual couch conversations featuring nuanced ways words, accents, regions, and dialects have an impact. It's going to be an adventure y vamos a gozar durante el camino. Stay tuned.
    HOLA: Helping Organizations Leverage Audiences
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Economics Marketing
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Episodes
  • Episode 2: DON’T USE GOOGLE TRANSLATE to reach Hispanic & Latino Consumers!

    Episode 2: DON’T USE GOOGLE TRANSLATE to reach Hispanic & Latino Consumers!
    Nov 9 2022

    Are you using Google Translate as part of your marketing strategy to reach Hispanic and Latino consumers? This strategy doesn't work! We have a solution at HOL@. It is a two-step process that starts with understanding the AT FACTOR, followed by an Audit and Strategic Plan. We go into detail in the video and explain how to Do It Right and Say It Better so you're not just translating.

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    8 mins
  • Episode 1: Meet Kerin Handal: Director—Multicultural Content Partnerships, Comcast Cable

    Episode 1: Meet Kerin Handal: Director—Multicultural Content Partnerships, Comcast Cable
    Oct 11 2022

    Join me in the day in the life of Kerin Handal, Director—Multicultural Content Partnerships, Comcast Cable and learn about his role at Comcast Cable, the largest provider of cable internet access in the United States.


    Kerin Handal

    Xfinity


    Hurricane Fiona Relief Organizations

    https://www.hispanicfederation.org/fionahelp/

    https://www.ltafoundation.org/humanitarian-relief


    Other Puerto Rico Infrastructure Donations

    https://www.prxpr.org/about-us/

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    For more information on Reaching Hispanic & Latino consumers follow me on IG, FB, and LinkedIn: @HOLALetsConnect

    HOL@ Website

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    34 mins

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