• Episode 21: Revolutionizing Patient Care with Point of Care Ultrasound with Dr. Tatiana Havryliuk
    Jan 25 2025

    In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Dr. Tatiana Havryliuk, an emergency physician and founder of Hello Sono. They discuss the transformative role of point of care ultrasound (POCUS) in enhancing patient care, the evolution of ultrasound technology, and the benefits of concierge medicine and direct primary care (DPC). Dr. Havryliuk shares her journey, innovative uses of ultrasound, and real-life stories from her medical practice, emphasizing the importance of building relationships in healthcare and the future of patient-centered care.


    Chapters


    00:00 Introduction to Dr. Tatiana Havryliuk and Hello Sono

    06:13 Innovative Uses of Ultrasound Beyond the ER

    12:18 Enhancing Patient Experience with Technology

    17:59 The Future of Healthcare: DPC and Concierge Medicine

    23:39 Conclusion and Contact Information

    29:40 Introduction to Concierge Medical Marketing

    29:41 Strategies for Growing Your Practice


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    30 mins
  • Episode 20: From Physician to Investor with Harsha Moole
    Jan 14 2025

    In this episode of the Concierge Medical Marketing Podcast, host Steve Schwartz interviews Dr. Harsha Moole, an internal medicine physician and venture capitalist. They discuss Dr. Moole's journey from practicing medicine to investing in healthcare technologies, particularly focusing on the growth of concierge medicine and direct primary care. Dr. Moole shares insights about his platform, FindMyDirectDoctor.com, which connects patients with concierge and DPC physicians, addressing common pain points in the industry. The conversation also touches on the importance of online presence for physicians, balancing work and family life, and the future of concierge medicine.


    Chapters


    00:00 Introduction to Concierge Medicine and Dr. Harsha Moole

    03:06 The Journey of Dr. Harsha Moole: From Physician to Venture Capitalist

    05:52 Exploring FindMyDirectDoctor.com: Features and Benefits

    09:10 Understanding Patient Acquisition and Lead Generation

    12:11 The Importance of Online Presence for Physicians

    15:04 Balancing Work and Family Life as a Physician

    17:54 Final Thoughts and Future of Concierge Medicine


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    23 mins
  • Episode 19: Revolutionizing Depression Treatment with Dr. Nikolaos Mellios
    Jan 13 2025

    In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz speaks with Dr. Nikolaos Mellios, co-founder and chief scientific officer of Circular Genomics. They discuss the innovative blood test MindLight, which predicts patient response to SSRI antidepressants, aiming to improve treatment outcomes in mental health. Dr. Mellios shares insights on the accuracy and clinical utility of MindLight compared to existing pharmacogenomic tests, emphasizing the importance of precision medicine in psychiatry. The conversation also highlights the growing awareness of mental health issues and the need for effective treatment options.


    Chapters


    00:00 Introduction to Circular Genomics and MindLight

    06:07 Comparing MindLight with Existing Solutions

    11:45 Clinical Studies and Future Directions

    19:06 Introduction to Concierge Medical Marketing

    19:06 Strategies for Growing Your Practice


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    20 mins
  • Episode 18: Navigating the World of Concierge Medical Marketing with Ron Sonnenberg
    Dec 23 2024

    In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Ron Sonnenberg from IMA ART, discussing the unique niche of fertility services in Beverly Hills. They explore the transition from Hong Kong to the U.S., the evolution of IVF services tailored for high net worth individuals, and effective marketing strategies to attract affluent clients. Ron shares insights into the complexities of the IVF journey and the personalized, concierge-level service his company provides to clients seeking to grow their families.


    Chapters


    00:00 Introduction to Concierge Medical Marketing Podcast

    02:48 Niche Focus on Luxury Fertility Services

    05:32 Transition from Hong Kong to Beverly Hills

    10:35 The IVF and Surrogacy Business Model

    15:50 Personalized Concierge Services for Clients

    20:51 Targeted Marketing Strategies for High Net Worth Individuals

    23:43 Future Growth Plans and Expansion Considerations

    26:47 Introduction to Concierge Medical Marketing

    26:48 Strategies for Growing Your Practice


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    27 mins
  • Episode 17: The Future of Telehealth in Orthopedics with Dr. Jay Kimmel
    Dec 18 2024

    In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz speaks with Jay Kimmel of Upswing Health about innovative approaches to orthopedic care. They discuss the importance of triage in managing orthopedic injuries, the role of telehealth in reducing unnecessary ER visits, and the development of an AI symptom assessment tool. Kimmel shares insights on virtual athletic training and the collaborative care model with primary care physicians, emphasizing the need for efficient and accessible healthcare solutions.


    Chapters


    00:00 Introduction to Upswing Health

    02:58 The Importance of Primary Care in Orthopedics

    06:54 Triage and Efficient Care in Orthopedics

    11:20 AI in Symptom Assessment

    15:06 Virtual Athletic Training and Rehabilitation

    18:23 Collaborating with Primary Care Physicians

    21:02 Introduction to Concierge Medical Marketing

    21:02 Strategies for Growing Your Practice




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    21 mins
  • Episode 16: The Hidden Costs of Medical Contracts with Enpo Tu
    Dec 12 2024

    In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz speaks with Enpo Tu, COO of My Financial Coach, about the unique financial challenges faced by medical professionals, particularly those in concierge medicine. They discuss the importance of understanding financial contracts, the role of CPAs, and the need for personalized financial advice tailored to the specific needs of high-income medical professionals. Enpo shares insights on tax strategies, the significance of planning for retirement, and how to navigate the complexities of financial planning in the medical field.


    Chapters


    00:00 Introduction to Concierge Medical Marketing Podcast

    03:07 Understanding Financial Needs of Medical Professionals

    10:41 Navigating Financial Contracts and Benefits

    15:44 The Role of CPAs in Financial Planning

    20:25 Tax Strategies for High-Income Medical Professionals

    26:06 The Importance of Personalized Financial Advice

    31:36 Introduction to Concierge Medical Marketing

    33:01 Engagement and Value Addition in Medical Practices

    33:10 Introduction to Concierge Medical Marketing

    33:10 Strategies for Growing Your Practice


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    34 mins
  • Episode 15: Navigating the Legal Landscape of Concierge Medicine with Jim Eischen
    Nov 14 2024

    In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews attorney Jim Eischen, who specializes in the legal aspects of concierge medicine and cash healthcare practices. Jim shares his extensive experience in the field, discussing the evolution of cash healthcare models, the challenges faced by healthcare professionals in the current system, and the legal frameworks necessary for establishing compliant cash-based practices. He also highlights common mistakes made during the transition to cash healthcare and offers insights into the valuation of these practices. The conversation emphasizes the importance of patient-centered care and innovative approaches to healthcare delivery.


    Chapters

    00:00 Introduction to Concierge Medical Law

    02:49 Understanding Cash Healthcare Models10:35 The Evolution of Concierge Medicine

    14:07 Challenges in the Current Healthcare System

    15:00 Legal Framework for Cash Healthcare Practices

    21:31 Transitioning to a Cash-Based Model

    27:51 Common Mistakes in Practice Transition

    30:45 Valuation of Cash-Based Healthcare Practices

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    47 mins
  • Episode 14: Financial Strategies For High Net Worth Physicians with Eunicia Peret
    Nov 12 2024

    In this episode of the Concierge Medical Marketing Podcast, host Steve Schwartz interviews Eunicia Peret, a Wealth Strategy Consultant from Excelstra. They discuss the importance of integrative strategies in wealth management, particularly for high-income professionals like physicians. Eunicia shares insights on identifying ideal clients, optimizing financial strategies, and the significance of exit planning for medical practitioners. The conversation highlights real-life success stories and the value of having access to high-level financial strategies, emphasizing the need for comprehensive planning to ensure financial success and peace of mind.

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    26 mins