Concierge Medical Marketing

By: Steve Schwartz
  • Summary

  • The Concierge Medical Marketing Podcast is dedicated to helping concierge medical practices enhance their digital marketing efforts and achieve greater online visibility. Hosted by Steve Schwartz, the podcast features expert interviews, practical advice, and actionable strategies tailored specifically for concierge medicine. Topics covered include search engine optimization (SEO), Google Business Profile optimization, social media marketing, online reputation management, and other digital marketing tactics designed to attract and retain patients.
    Steve Schwartz
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Episodes
  • Episode 20: From Physician to Investor with Harsha Moole
    Jan 14 2025

    In this episode of the Concierge Medical Marketing Podcast, host Steve Schwartz interviews Dr. Harsha Moole, an internal medicine physician and venture capitalist. They discuss Dr. Moole's journey from practicing medicine to investing in healthcare technologies, particularly focusing on the growth of concierge medicine and direct primary care. Dr. Moole shares insights about his platform, FindMyDirectDoctor.com, which connects patients with concierge and DPC physicians, addressing common pain points in the industry. The conversation also touches on the importance of online presence for physicians, balancing work and family life, and the future of concierge medicine.


    Chapters


    00:00 Introduction to Concierge Medicine and Dr. Harsha Moole

    03:06 The Journey of Dr. Harsha Moole: From Physician to Venture Capitalist

    05:52 Exploring FindMyDirectDoctor.com: Features and Benefits

    09:10 Understanding Patient Acquisition and Lead Generation

    12:11 The Importance of Online Presence for Physicians

    15:04 Balancing Work and Family Life as a Physician

    17:54 Final Thoughts and Future of Concierge Medicine


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    23 mins
  • Episode 19: Revolutionizing Depression Treatment with Dr. Nikolaos Mellios
    Jan 13 2025

    In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz speaks with Dr. Nikolaos Mellios, co-founder and chief scientific officer of Circular Genomics. They discuss the innovative blood test MindLight, which predicts patient response to SSRI antidepressants, aiming to improve treatment outcomes in mental health. Dr. Mellios shares insights on the accuracy and clinical utility of MindLight compared to existing pharmacogenomic tests, emphasizing the importance of precision medicine in psychiatry. The conversation also highlights the growing awareness of mental health issues and the need for effective treatment options.


    Chapters


    00:00 Introduction to Circular Genomics and MindLight

    06:07 Comparing MindLight with Existing Solutions

    11:45 Clinical Studies and Future Directions

    19:06 Introduction to Concierge Medical Marketing

    19:06 Strategies for Growing Your Practice


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    20 mins
  • Episode 18: Navigating the World of Concierge Medical Marketing with Ron Sonnenberg
    Dec 23 2024

    In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Ron Sonnenberg from IMA ART, discussing the unique niche of fertility services in Beverly Hills. They explore the transition from Hong Kong to the U.S., the evolution of IVF services tailored for high net worth individuals, and effective marketing strategies to attract affluent clients. Ron shares insights into the complexities of the IVF journey and the personalized, concierge-level service his company provides to clients seeking to grow their families.


    Chapters


    00:00 Introduction to Concierge Medical Marketing Podcast

    02:48 Niche Focus on Luxury Fertility Services

    05:32 Transition from Hong Kong to Beverly Hills

    10:35 The IVF and Surrogacy Business Model

    15:50 Personalized Concierge Services for Clients

    20:51 Targeted Marketing Strategies for High Net Worth Individuals

    23:43 Future Growth Plans and Expansion Considerations

    26:47 Introduction to Concierge Medical Marketing

    26:48 Strategies for Growing Your Practice


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    27 mins

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