Listen free for 30 days

Listen with offer

Preview
  • Unreasonable Success and How to Achieve It

  • Unlocking the Nine Secrets of People Who Changed the World
  • By: Richard Koch
  • Narrated by: Roger Davis
  • Length: 8 hrs and 52 mins
  • 4.3 out of 5 stars (56 ratings)

£0.00 for first 30 days

Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£7.99/month after 30 days. Renews automatically. See here for eligibility.

Unreasonable Success and How to Achieve It

By: Richard Koch
Narrated by: Roger Davis
Try for £0.00

£7.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £12.99

Buy Now for £12.99

Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Summary

How do people of seemingly ordinary talent go on to achieve unexpected results? What can we learn from them? What are the ingredients for unreasonable success and how is it achieved?

In this groundbreaking book, best-selling author Richard Koch charts a map of success, identifying the nine key attitudes and strategies can propel anyone to new heights of accomplishment.

The pattern of success is fractal. It is endlessly varied but endlessly similar. Success does not require genius, consistency, all-round ability, a safe pair of hands or even basic competence. If it did, most of the people in this book would not have impacted the world as they did.

Who could have predicted that Nelson Mandela, a once-obscure lawyer, could have averted disaster in South Africa, reconciling people of different heritages to each other and establishing a viable democracy? Or that Helena Rubinstein, a young woman growing up in the grotty ghetto of Kraków, could have changed the face of beauty throughout the world? Or that the illegitimate son of a notary would become one of the world's greatest painters, known universally by his first name, Leonardo?

Successful people typically don't plan their success. Instead they develop a unique philosophy or attitude that works for them. They stumble across strategies which are shortcuts to success and latch on to them. Events hand them opportunities they could not have anticipated. Often their peers with equal or greater talent fail while they succeed. It is too easy to attribute success to inherent, unstoppable genius.

With this audiobook, you can embark on a journey towards a new, unreasonably successful future.

©2020 Richard Koch (P)2020 Hachette Audio UK
activate_Holiday_promo_in_buybox_DT_T2

Listeners also enjoyed...

Get Out of Your Own Way cover art
The Star Principle cover art
Simplify cover art
The 80/20 Principle and 92 Other Powerful Laws of Nature cover art
How to Think Like an Entrepreneur cover art
$100M Leads cover art
50 Success Classics cover art
10x Is Easier than 2x cover art
The Magic of Thinking Big cover art
Magnetiize: Stop the Chase. Understand the Change. Take Control of Your Future cover art
Blue Ocean Strategy, Expanded Edition cover art
The Myths of Innovation cover art
The Hype Handbook cover art
Success and Something Greater cover art
Am I Being Too Subtle? cover art
We Don't Need Permission cover art

What listeners say about Unreasonable Success and How to Achieve It

Average customer ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    33
  • 4 Stars
    12
  • 3 Stars
    8
  • 2 Stars
    2
  • 1 Stars
    1
Performance
  • 4 out of 5 stars
  • 5 Stars
    24
  • 4 Stars
    12
  • 3 Stars
    9
  • 2 Stars
    3
  • 1 Stars
    5
Story
  • 4.5 out of 5 stars
  • 5 Stars
    30
  • 4 Stars
    11
  • 3 Stars
    6
  • 2 Stars
    2
  • 1 Stars
    2

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Excellent book

Richard Koch is one of those authors that always hit the key notes, explaining complicated things in remarkably simple and relevant ways.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

One of the best business books written

Brilliantly written and incredibly useful in trying identify the characteristics of successful individuals in their sectors and what they shared as strengths allowing them to achieve their goals. Love the structure and guide this books leaves you with typical Koch being able to take complex topic and break it down to nine points, simplicity and its best possible example.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars

Awesome + inspiring

Rooted in reality and a healthy dose of shooting for the stars, Richard has nailed it!

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Outstanding, a great mentor, a great teacher ...

If you are interested in holistic development, personal, psychological, strategic, professional development, Richard is the man. He is the gifted mentor who has been there. He is a dedicated mentor who is keen to save you from a mediocre life. The Hero's journey? He has done it. His voice is the voice of experience. His message is the message of a sage who has the power to transform your existence. His books are web, a very rich, sophisticated web of powerful ideas, wonderful and refined ideas carefully collected, seeds designed for ambitious individuals. Every book is a great book, every chapter is a rich chapter, every message is a deep massage. Read, listen to this book then buy, read and listen to 80/20 Individual, Star Principle, 80/20 Principle, Simply, consume the content because it will take you far. Richard Koch gives us a very deep and rich philosophy. Richard is a philosopher, psychologist and historian. He is interested in the history of success, progress and achievement. Oustanding and refined ideas beautifully presented.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

A must

Loved it, I do prefer listening to Richard’s narration though, I felt a little disappointed at first but still a great listen.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    3 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    5 out of 5 stars

Excellent book, terrible narration

Excellent book, terrible narration - really distracting, awful American accents, and seeming lack of knowledge about what he is reading

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    1 out of 5 stars

Great Content - Dodgy accents .

Honestly Loved this book - wish it was narrated by Richard though .The person reading the book, cleary is trying to impersonate a south african accent during many instances and it comes off cheesy and mockingly
.A bit Biased towards a skewed take as well( Mandela was a terrorist ) Yes he did change the course of history but was fighting violence with violence ,but to say that the Nationalists were fighting ANC With blood on their hands was a biased opinion ,it was the same on both sides ,Not just one side .Very European take.
Content is applicable .many of the accents ,American,South african ,Afrikaans where really not required ,This book would be a 5 stars except for the narrator trying his best to fluff it up

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

In my top 3 books about success

Condensed truth about how to proceed making something out of your life, regardless of what it is really. If you get pass by reading style (like it's been recorded by an american 30 years ago) and a handful of somewhat banal examples of "successful" individuals that I can't personally identify with, neither I necessarily would want to, it is really the treasure chest of concepts and strategies that are very useful in my opinion. Excellent audiobook in a slightly annoying "packaging".

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars

This is a return

After listening several hours, we still haven’t touched the main point for me to buy this title. A lot of history is read, but none I didn’t knew from my time in the school.
It’s like a Netflix serie there is a lot of none interesting chapters as if the author was paid by the page.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    2 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    4 out of 5 stars

Terrible American impersonations

The book is great but I can’t bear to listen to the audio any more because the narrator keeps doing American accents for the different people he’s talking about.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!