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The Robert Collier Letter Book
- Narrated by: John Edmondson
- Length: 12 hrs and 12 mins
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The Robert Collier Letter Book
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Summary
The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier's sales letters were successful because he wrote to his audience's needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients' pockets.
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What listeners say about The Robert Collier Letter Book
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 14-04-21
Great marketing book for copywriters
gives you letters that actually sell, and explains why and how they sell. actionable marketing insights.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Alex Volkov
- 03-09-17
One of the top 10 Direct Response Marketing Bibles
If you could sum up The Robert Collier Letter Book in three words, what would they be?
Essential Marketing Knowlage
Who was your favorite character and why?
No characters involved as this is Nonfiction. However what Robert talks about and breaks down is something you cannot miss if you are in business or marketing.
Have you listened to any of John Edmondson’s other performances? How does this one compare?
This is the first time ive listened to him, so far from his performance was great.
Was there a moment in the book that particularly moved you?
The book is filled with knowlage from start to finish so it's hard to really pick however, the chapter on supplying that impulse, the six essentials and selling 2 million dollars worth of O.Henry stories we're very good.
Any additional comments?
This is an essential read or listen for any marketer so I would recomend everyone who is in the field to buy it, take notes and study it.
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Overall2 out of 5 stars
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Performance3 out of 5 stars
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Story3 out of 5 stars
- Zeyad
- 18-07-20
Not as expected
Filled with sales letters and email, but not practical as to how to write one.
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1 person found this helpful