Listen free for 30 days

Listen with offer

Preview
  • Design-Driven Growth

  • Strategy & Case Studies For Product Shapers
  • By: Molly Norris Walker
  • Narrated by: Susan Marlow
  • Length: 1 hr and 53 mins
  • 4.2 out of 5 stars (13 ratings)

£0.00 for first 30 days

Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£7.99/month after 30 days. Renews automatically. See here for eligibility.

Design-Driven Growth

By: Molly Norris Walker
Narrated by: Susan Marlow
Try for £0.00

£7.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £6.99

Buy Now for £6.99

Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Summary

Here’s the cold, hard truth: Ideas are cheap. Product follow-through is where the money is spent and made. That’s where heroes are forged, and excellent product design sparks what eventually becomes major growth. Today, products need to grow their user bases...from scratch, again and again. This book is a guide to the vital work of shaping a product into its sustaining engine. It’s a design-focused companion to methodologies like product-led growth.

What is design-driven growth?

Design-driven growth is a repeatable process for teams to smash growth targets through design experimentation at scale. This strategy disrupts that separation. It’s not just about user experience, nor business impact, but how to deftly combine both of these into a winning strategy.

Who is this book for?

Design-Driven Design answers the question, “I’ve launched - now what?” It is relevant to anyone working on digital product performance, no matter their job title. This book is for hands-on product shapers, who care about advancing the business through user experience.

This book is for global practitioners outside of the Silicon Valley bubble, from early-stage startups to mature scale-ups across the private, public, and social sectors.

What is the book about?

This one-sitting listen is broken into the following chapters:

  • "Defining Growth"
  • "Simplifying Value Propositions"
  • "Crafting Growth Funnels and Loops"
  • "Building Personalization at Scale"
  • "Seeking Expansion at B2B Companies"

Each chapter includes real-world case studies that emphasize low-cost and easy starting points to further your growth journey.

Praise:

"Product professionals must go beyond design thinking to add experiment rigor and metrics to not only product design, but to the entire customer journey. Molly lays out simple and concrete steps how to do so." (Brant Cooper, The New York Times best-selling author of The Lean Entrepreneur)

“Molly's book is concise, actionable, and relatable, with case studies illustrating each point.” (Tela Andrews, CEO, 1Brand)

©2018 Molly Norris (P)2018 Molly Norris
activate_Holiday_promo_in_buybox_DT_T2

Listeners also enjoyed...

Continuous Discovery Habits cover art
How to Set-Up Your Business for Under $1000 cover art
The Science of Growth cover art
Laws of UX cover art
Articulating Design Decisions cover art
Shoot the HiPPO cover art
The Million Dollar Club cover art
Affiliate Marketing: Secrets cover art
How To Win With Your Data Visualizations cover art
The Context Marketing Revolution cover art
Unleashing the Millionaire Power of ChatGPT cover art
Marketing Multiplied cover art
Social Media Mastery: Two Manuscripts cover art
America Branding in the Digital Age cover art
Growth Hacking: Level Up Your Startup cover art
Execute Your Tech Idea cover art

What listeners say about Design-Driven Growth

Average customer ratings
Overall
  • 4 out of 5 stars
  • 5 Stars
    7
  • 4 Stars
    2
  • 3 Stars
    3
  • 2 Stars
    1
  • 1 Stars
    0
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    6
  • 4 Stars
    1
  • 3 Stars
    2
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 4 out of 5 stars
  • 5 Stars
    6
  • 4 Stars
    0
  • 3 Stars
    2
  • 2 Stars
    1
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Listener received this title free

Great balance between tactical and strategic approach to growth

UX Design for Growth is a book full of tactics on how to craft user experiences with growth in mind. One thing that I liked about this book is the concept of getting rid of what doesn’t help you achieve your growth targets. Many times we focused only on what to build next with very little consideration on what features to sunset. I also enjoyed how the book introduces a strategic approach to growth by simplifying the value proposition. The case studies are from a diverse number of sectors which makes the book relevant to a wider audience. If you are keen to explore approaches to growth in your organisation, I highly recommend this book, as it delivers a great amount of insights in a concise and straightforward manner.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!