Built to Sell
Creating a Business That Can Thrive Without You
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Built to Sell
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Narrated by:
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Erik Synnestvedt
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By:
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John Warrillow
About this listen
A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable:
- Teachable: focus on products and services that you can teach employees to deliver.
- Valuable: avoid price wars by specializing in doing one thing better than anyone else.
- Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.
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What listeners say about Built to Sell
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Emma
- 30-11-17
Brilliant book, odd narration
Really enjoyed the book and found it very thought provoking and useful
The narration was quite clunky and cringeworthy.
Don’t give up though. It’s worth battling on!
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Overall5 out of 5 stars
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Story5 out of 5 stars
- David H.
- 10-01-17
Excellent content
A truly great story that makes you think about really vital questions. The narrators style is pretty terrible, but you just learn to ignore it. It's an inspirational read.
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Coates
- 19-02-17
An enjoyable business book
Rather than just say here's a number of things to consider if you want to sell or scale your business, the book is written in a story format with relatable scenarios to make it far more engaging I wanted to keep listening.
The story based around advertising agency was well suited to my own which was also great.
Took me a while to get over the narrators voice as was a little bit irritating in the first chapter when rolling all the last words of sentences but the story allows you to get over that - so plough on.
Great read. Good info and interesting story.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- qumar a.
- 19-10-17
good book to give you an idea of direction
I do reccomend reading but the only problem I found was it jumps into treating your business like it is almost established.... so not really related to a new, one man-startup business.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 07-05-21
It changed the way I build my business
Now I feel more clear and confident about my business, love the way it is told
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Overall4 out of 5 stars
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Performance2 out of 5 stars
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Story5 out of 5 stars
- Rob
- 29-09-16
Brilliant book, poor narration
Hated the narrator's style, over accentuating the end of every single sentence in the book. Loved the content though. Well worth a read, but if you can find a version narrated by someone else get that instead.
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Elizabeth Eze
- 07-09-24
Storytelling 101
I loved that he used a story that is so related and easy to understand. As he said at the start, there are many things that go into selling, and he could have made it boring, step-by-step, and like an instruction manual. Instead, I was eager to finish the story and loved how he interjected the lessons we needed to know.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Tom
- 15-10-14
Exit Strategy
This book really highlights the importance of having an exit strategy. So many of us take no notice of when people say have an exit strategy but this book points of why you need one. Written as a story so it is easy to follow along and listen to
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1 person found this helpful
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Joshua Ogwal
- 02-12-23
Great Book!
Using a story to teach practical principles made this book even more compelling. I had great difficulty taking breaks from the audio-book. The practicality of the principles gets you hooked!
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1 person found this helpful
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- ID
- 30-11-18
I learnt a lot. great book.
I learnt a lot. great book. I would recommend this book to anyone wishing to reduce their workload of running a business as well as to those who wish to sell.
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