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Advanced Selling Techniques

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Advanced Selling Techniques

By: Brian Tracy
Narrated by: Brian Tracy
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About this listen

Shatter sales records with Brian Tracy's revolutionary selling tactics.

You're a sales professional. It's what you were meant be. Selling is in your blood.

Following up on his phenomenal best-selling audiocassette program, The Psychology of Selling, Brian Tracy's Advanced Selling Techniques is a powerhouse advanced selling program for seasoned sales professionals.

As invaluable and accessible as its groundbreaking predecessor, this audio seminar, based on detailed research and real-life experience, is aimed at selling any product in today's ever more complex marketplace.

Learn the critical issues involved in selling to professional buyers in large organizations. Understand how to make prospecting easier and more effective. Become the preferred vendor of your product or service.

Let renowned sales master Brian Tracy also teach you why:

  • Traditional selling techniques don't work anymore
  • Positioning is the key to success in selling
  • Motivation to buy has changed with business customers today
  • People buy solutions, not problems
  • Information gathering is an investment with a high return
  • Power determines purchases
  • Education, skills, and experience mean sales

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.

©1994 Brian Tracy (P)1994 Nightingale Conant
Advertising Career Success Marketing Sales & Selling Inspiring Selling Techniques
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Excellent course

Great advice, lots of useful learning, tips and techniques. It is an excellent course on sales.

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actionable advice for enterprise level selling

Some references are dated such as bringing brochures to a meeting but these few don't deter from the overall content. There is actionable advice on what you should do to be the best in your field. Some may not enjoy the paraphrasing but this helps to clarify the message. I'd recommend anyone starting in sales to listen, take notes and apply the concepts described.

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Great audio book!!

I loved it, full of insights selling techniques and additional motivation spech , east to understand, brian Tracy is a living legend 🙌 👏

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