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  • 80/20 Sales and Marketing

  • The Definitive Guide to Working Less and Making More
  • By: Perry Marshall
  • Narrated by: Ron Allan
  • Length: 5 hrs and 43 mins
  • 4.4 out of 5 stars (92 ratings)

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80/20 Sales and Marketing

By: Perry Marshall
Narrated by: Ron Allan
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Summary

*Stop "just getting by"... Master the 80/20 rule and make more money without more work.*

When you know how to walk into any situation and see the 80/20's, you can solve almost any conversion problem.

*Any traffic problem. Any money problem.*

If you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you'll be applying 80/20² and 80/20³ to gain 10X, even 100X the success.

With powerful 80/20 software, you'll apply the Pareto Principle to:

  • Slash time-wasters
  • Locate invisible profit centers in your business
  • Advertise to hyper-responsive buyers and avoid tire-kickers
  • Gain coveted positions on search engines
  • Differentiate yourself from rivals
  • Gain esteem in your marketplace

Created by famed marketing consultant and best-selling author Perry Marshall, unique tools show you exactly how much money you're leaving on the table, and how to put it back in your pocket – then reinvest for even greater success.

You'll identify untapped markets, incremental improvements and high-profit opportunities, gaining time, and greater income potential. The Software Tools can be found here - 8020curve.com

©2013 Perry Marshall (P)2014 Perry Marshall
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What listeners say about 80/20 Sales and Marketing

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excellent book on 80/20

Really made me think about the reapplication of 80/20 in my life and what I need to focus upon

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  • Overall
    5 out of 5 stars
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marketing magic

listened 4 times now and keep getting value for my clients:) should I be saying that lol... stealth marketing

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great book

great book great book great book great book book great book great book great great lovely amazing fucking book Jesus Christ

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  • Overall
    4 out of 5 stars
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    3 out of 5 stars
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    5 out of 5 stars

If you can poke up with the narrator it's brilliant

Shame you can't just get the chapter endings - as I really struggled with the narrator!

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    3 out of 5 stars
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    2 out of 5 stars

An ad packaged in a fake guru book

Really basic marketing ideas packaged as if they are unique insights. This is too simple, could have just been a blog post.

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A Must Read

This is one of the books that changed my 2018. I thoroughly enjoyed it! Thanks

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Tremendously enjoyable read...

This has been a tremendously enjoyable read, and I'm immediately rereading write after writing this review.

I love this book, because it doesn't only give theoretical principles, but it lays out how I can immediately put what I've read to work in my business and life.

And I've immediately decided to start cutting down on any tasks I do that are not worth at least £1,000/hour, and I'd focus only on higher value tasks that I love to do and I'm capable of doing exceptionally well.

Thanks Perry... And thanks Richard! You guys have done a genius job with this book. 🙏🏾

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Killer content, terrible narration

If you have any interest in sales or marketing whatsoever this book is a must

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Get this Book!!!

I am by no means naturally attracted to math or numbers and even from the outset I was a little hesitant to continue becuase some numbers were referred to but man was I happy to have stuck with it.

This book is bursting with wisdom and principles which I believe the reader ignores to their own peril.

If you are listening, there will be graphs and charts referred to which you probably will not have to hand but you can honestly get better without them, just be sure to collect your supplement material from the website and you will be fine.

I will most certainly have to go over this book again. It's a keeper!

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Pure Gold

Buy it now, don't think, read, learn, implement!
It's that good, you'll love It 80/20!

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