AUTHOR

Jean-Manuel Izaret

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Jean-Manuel Izaret (JMI) is the Global Leader of BCG’s Marketing, Sales, and Pricing Practice. Before joining BCG in 1997, he received a PhD from École Centrale in Paris. JMI has more than 30 years of experience in the field or pricing, first as a practitioner and then as a consultant, advising companies across industries and around the world on pricing strategy, monetization and growth. As a Bruce Henderson Institute Fellow, he has studied pricing model innovations in technology, biopharma, industrial goods, financial services, and consumer services. He also explored how pricing and economic models could help solve issues such as education and climate-change mitigation. JMI lives in Berkeley, California.

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Game Changer

How Strategic Pricing Shapes Businesses, Markets, and Society

By: Arnab Sinha, Jean-Manuel Izaret

Narrated by: Tom Parks

Length: 12 hrs and 33 mins

Release date: 17-12-24

Language: English

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