Modern Marketing
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The Context Marketing Revolution
- How to Motivate Buyers in the Age of Infinite Media
- By: Mathew Sweezey
- Narrated by: Daniel Henning
- Length: 7 hrs and 56 mins
- Unabridged
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We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong.
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The Context Marketing Revolution
- How to Motivate Buyers in the Age of Infinite Media
- Narrated by: Daniel Henning
- Length: 7 hrs and 56 mins
- Release date: 12-05-20
- Language: English
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We are in the midst of a media revolution. Ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" makes conventional marketing models obsolete....
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Sell the Way You Buy
- A Modern Approach to Sales that Actually Works (Even on You!)
- By: David Priemer
- Narrated by: David Priemer
- Length: 6 hrs and 34 mins
- Unabridged
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While a Vice President at Salesforce, David Priemer had an epiphany: The very sales tactics his team was using were not working on him. While the company — and his entire profession — was acting with more than enough gusto, they lacked emotional awareness and empathy. Put simply: They were not selling the way they buy.
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Sell the Way You Buy
- A Modern Approach to Sales that Actually Works (Even on You!)
- Narrated by: David Priemer
- Length: 6 hrs and 34 mins
- Release date: 18-12-20
- Language: English
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While a Vice President at Salesforce, David Priemer had an epiphany: The very sales tactics his team was using were not working on him. While the company — and his entire profession — was acting with more than enough gusto, they lacked emotional awareness and empathy....
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Infinite Selling
- The Modern Approach to High Velocity Revenue Generation and Realisation
- By: James Barton, Matt Webb
- Narrated by: James A Barton
- Length: 5 hrs and 45 mins
- Unabridged
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Whether you are new to selling, a seasoned seller, a revenue leader, or considering getting into the selling profession, Infinite Selling will make you sit up and think differently. It addresses, head-on, the need for change in selling, away from just clever sales techniques and aggressive language, towards a true profession and one that anyone should be proud to be part of.
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Infinite Selling
- The Modern Approach to High Velocity Revenue Generation and Realisation
- Narrated by: James A Barton
- Length: 5 hrs and 45 mins
- Release date: 04-12-23
- Language: English
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Whether you are new to selling, a seasoned seller, a revenue leader, or considering getting into the selling profession, Infinite Selling will make you sit up and think differently....
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Unlevel the Playing Field
- The Biggest Mindshift in PPC History
- By: Frederick Vallaeys
- Narrated by: Kaleo Griffith
- Length: 6 hrs and 12 mins
- Unabridged
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Today’s digital marketers all compete for attention with the same ad engine automations. In this seemingly level playing field, how do you stand out? How can artificial intelligence help you be better than the rest rather than simply fit in? Your answers lie in automation layering. Frederick Vallaeys reveals how to combine the best of human creativity and machine efficiency to create winning digital marketing programs. This book dives into three key areas of search marketing to illustrate how automation layering can take your campaigns to the next level of profitability.
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Unlevel the Playing Field
- The Biggest Mindshift in PPC History
- Narrated by: Kaleo Griffith
- Length: 6 hrs and 12 mins
- Release date: 06-06-22
- Language: English
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Today’s digital marketers all compete for attention with the same ad engine automations. In this seemingly level playing field, how do you stand out? How can artificial intelligence help you be better than the rest rather than simply fit in? Your answers lie in automation layering....
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Selling the Invisible
- A Field Guide to Modern Marketing
- By: Harry Beckwith
- Narrated by: Jeffrey Jones
- Length: 1 hr and 36 mins
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A treasury of hundreds of quick, practical, and easy-to-read strategies. Your eyes will be opened to new ideas in this crucial branch of marketing, including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it, and much more.
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Good value
- By James Russell on 29-11-22
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Selling the Invisible
- A Field Guide to Modern Marketing
- Narrated by: Jeffrey Jones
- Length: 1 hr and 36 mins
- Release date: 27-06-08
- Language: English
- A treasury of hundreds of quick, practical, and easy-to-read strategies. Your eyes will be opened to new ideas in this crucial branch of marketing....
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Marketing De Medios Sociales [Social Media Marketing]
- Estrategias Para Atraer Y Convertir Audiencias (Marketing 360°: El Poder del Marketing Moderno) [Strategies to Attract and Convert Audiences (360° Marketing: The Power of Modern Marketing)]
- By: Maria Cesarini Viturino
- Narrated by: Jocelyn Alcántara
- Length: 2 hrs and 42 mins
- Unabridged
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Guía Esencial de Marketing en Redes Sociales, Domina las Principales Plataformas Digitales. Esta guía es indispensable para profesionales de marketing, empresarios y estudiantes que buscan dominar el mundo de las redes sociales. Con un análisis detallado de las principales plataformas - Facebook, Instagram, Twitter, LinkedIn y TikTok - este libro enseña cómo crear estrategias de contenido atractivas y eficaces.
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Marketing De Medios Sociales [Social Media Marketing]
- Estrategias Para Atraer Y Convertir Audiencias (Marketing 360°: El Poder del Marketing Moderno) [Strategies to Attract and Convert Audiences (360° Marketing: The Power of Modern Marketing)]
- Narrated by: Jocelyn Alcántara
- Length: 2 hrs and 42 mins
- Release date: 14-08-24
- Language: Spanish
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Guía Esencial de Marketing en Redes Sociales, Domina las Principales Plataformas Digitales. Esta guía es indispensable para profesionales de marketing, empresarios y estudiantes que buscan dominar el mundo de las redes sociales.
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Conversational Marketing
- How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too)
- By: David Cancel, Dave Gerhardt
- Narrated by: Brian Hutchison
- Length: 6 hrs and 57 mins
- Unabridged
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Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20th-century technology to communicate with 21st-century customers.
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Great Actionable steps!
- By Francis Sprenger on 13-12-21
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Conversational Marketing
- How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too)
- Narrated by: Brian Hutchison
- Length: 6 hrs and 57 mins
- Release date: 09-07-19
- Language: English
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Conversational Marketing pioneers David Cancel and Dave Gerhardt explain how to merge inbound and outbound tactics into a more productive dialog with customers and integrate conversational marketing techniques into your existing sales and marketing workflow....
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A Modern Guide to Public Relations
- Unveiling the Mystery of PR: Including: Content Marketing, SEO, Social Media & PR Best Practices
- By: Amy Rosenberg
- Narrated by: Amanda Elgie
- Length: 4 hrs and 11 mins
- Unabridged
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This no-frills guide to public relations is everything you wish you learned in college about launching a PR career or adding new skills to your marketing position. In an honest, boots-on-the-ground account of two decades working in PR, I’ll teach you how to work with bloggers, podcasters, and traditional media to gain press coverage, organic SEO, and better working relationships.
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A Modern Guide to Public Relations
- Unveiling the Mystery of PR: Including: Content Marketing, SEO, Social Media & PR Best Practices
- Narrated by: Amanda Elgie
- Length: 4 hrs and 11 mins
- Release date: 26-10-23
- Language: English
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This no-frills guide to public relations is everything you wish you learned in college about launching a PR career or adding new skills to your marketing position....
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The Art of Social Business: Strategies for Modern Success
- Your Roadmap to Dominating Social Media and Achieving Business Success
- By: Maruf Hasan
- Narrated by: Andrew Baldwin, Maruf Hasan
- Length: 9 hrs and 56 mins
- Unabridged
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In "The Art of Social Business: Strategies for Modern Success," delve into the dynamic world of social media marketing and unlock the secrets to achieving success in the digital age. This comprehensive guide offers invaluable insights, practical strategies, and actionable advice to help businesses of all sizes harness the power of social media to drive growth, engage audiences, and build brand presence.
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The Art of Social Business: Strategies for Modern Success
- Your Roadmap to Dominating Social Media and Achieving Business Success
- Narrated by: Andrew Baldwin, Maruf Hasan
- Length: 9 hrs and 56 mins
- Release date: 11-04-24
- Language: English
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In "The Art of Social Business: Strategies for Modern Success," delve into the dynamic world of social media marketing and unlock the secrets to achieving success in the digital age.
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The Marketing Gita
- Ancient Wisdom for Modern Business Success
- By: Prateek Maheshwari, Sagar Venkateshwar
- Narrated by: Chandrahas Shetty
- Length: 9 hrs and 44 mins
- Unabridged
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With the rapidly changing world that we live in, a new business or brand is introduced to us each day. Every brand needs a unique marketing strategy to make it big! This easy and compact manual sets out to decode the essential questions about marketing, using wisdom from ancient Indian scriptures to tackle modern marketing challenges.
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The Marketing Gita
- Ancient Wisdom for Modern Business Success
- Narrated by: Chandrahas Shetty
- Length: 9 hrs and 44 mins
- Release date: 29-03-24
- Language: English
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This easy and compact manual sets out to decode the essential questions about marketing, using wisdom from ancient Indian scriptures to tackle modern marketing challenges.
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Digital Marketing in an AI World
- Futureproofing Your PPC Agency
- By: Frederick Vallaeys
- Narrated by: Kaleo Griffith
- Length: 5 hrs
- Unabridged
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Artificial intelligence is radically altering the digital marketing landscape. But if you’re a PPC professional, there’s no need to panic. Former Google AdWords evangelist Frederick Vallaeys understands what’s coming next, and with his expert guidance you’ll not only survive, but you’ll also thrive in tomorrow’s AI world. Human intuition and creativity will always be essential components of successful marketing. Listen to Digital Marketing in an Artificial Intelligence World, and in no time at all you’ll be leveraging AI, not competing with it.
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Digital Marketing in an AI World
- Futureproofing Your PPC Agency
- Narrated by: Kaleo Griffith
- Length: 5 hrs
- Release date: 22-09-20
- Language: English
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Data isn’t everything. Human intuition and creativity will always be essential components of successful marketing. So relax! Listen to Digital Marketing in an Artificial Intelligence World, and in no time at all you’ll be leveraging AI, not competing with it....
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Savage Restaurant Success
- A Modern-Day Code for Restaurateurs to Thrive in Life and Business
- By: Donald Burns
- Narrated by: Sean Pratt
- Length: 11 hrs and 26 mins
- Unabridged
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This isn't your average restaurant business book. Burns fearlessly dives headfirst into the brutal truth of what's been holding restaurants back from greatness. No more sugar-coating or industry double-speak–it's time for a savage wake-up call!
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Savage Restaurant Success
- A Modern-Day Code for Restaurateurs to Thrive in Life and Business
- Narrated by: Sean Pratt
- Length: 11 hrs and 26 mins
- Release date: 09-02-24
- Language: English
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This isn't your average restaurant business book. Burns fearlessly dives headfirst into the brutal truth of what's been holding restaurants back from greatness.
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Social Media Marketing
- Strategies for Engaging and Converting Audiences (Marketing 360°: The Power of Modern Marketing)
- By: Maria Cesarini Viturino
- Narrated by: Evie Epifano
- Length: 1 hr and 41 mins
- Unabridged
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This guide is indispensable for marketing professionals, entrepreneurs, and students who seek to master the world of social media. With a detailed analysis of the main platforms - Facebook, Instagram, Twitter, LinkedIn, and TikTok - this book teaches how to create attractive and effective content strategies.
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Social Media Marketing
- Strategies for Engaging and Converting Audiences (Marketing 360°: The Power of Modern Marketing)
- Narrated by: Evie Epifano
- Length: 1 hr and 41 mins
- Release date: 14-08-24
- Language: English
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This guide is indispensable for marketing professionals, entrepreneurs, and students who seek to master the world of social media.
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NLP: Sales Psychology Playbook
- Your Secret Weapon for Transforming Your Sales Process and Doubling Your Conversion Rates with Proven NLP Tactics
- By: Modern Psychology Publishing
- Narrated by: Terry F. Self
- Length: 2 hrs and 13 mins
- Unabridged
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What if you knew how to sell on the subconscious level? What if you knew the tactics and techniques that allowed you to penetrate through your customer’s conscious faculty and reach them on a deep and influential level? What if you knew exactly how to produce the emotional reaction that would cause them to buy? What if you knew how to read your customer’s body language so well that you could lead them to the decision you wanted, with ease? Listen to find out more.
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NLP: Sales Psychology Playbook
- Your Secret Weapon for Transforming Your Sales Process and Doubling Your Conversion Rates with Proven NLP Tactics
- Narrated by: Terry F. Self
- Length: 2 hrs and 13 mins
- Release date: 05-04-19
- Language: English
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What if you knew how to sell on the subconscious level? What if you knew the tactics and techniques that allowed you to penetrate through your customer’s conscious faculty and reach them on a deep and influential level? Listen to find out more....
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Machine Learning 2020
- The Ultimate Guide to Data Science, Artificial Intelligence, and Neural Networks in Modern Business and Marketing applications: The Data Science Guide, Book 1
- By: Bill Hanson
- Narrated by: Kevin Tromp
- Length: 5 hrs and 1 min
- Unabridged
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Do you want to master machine learning? This guide explains everything you need to know to finally fully understand machine learning and how you can use it to revolutionize your business and give your marketing plan a boost in the right direction. Each section is chockful of information about this branch of artificial intelligence that’s based on the idea that systems can identify patterns, learn from data, and make decisions with minimal human intervention.
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Painful
- By fort on 02-03-20
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Machine Learning 2020
- The Ultimate Guide to Data Science, Artificial Intelligence, and Neural Networks in Modern Business and Marketing applications: The Data Science Guide, Book 1
- Narrated by: Kevin Tromp
- Series: The Data Science Guide, Book 1
- Length: 5 hrs and 1 min
- Release date: 07-12-19
- Language: English
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Do you want to master machine learning? This guide explains everything you need to know to finally fully understand machine learning and how you can use it to revolutionize your business and give your marketing plan a boost in the right direction.
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The Invisible Touch
- The Four Keys to Modern Marketing
- By: Harry Beckwith
- Narrated by: Jim Ward
- Length: 2 hrs and 47 mins
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Harry Beckwith is back with a treasury of quick, practical, and entertaining strategies for attracting and keeping clients by using The Invisible Touch. Beckwith applies the study of human nature to the world of business, and the result is a thorough, informative, and easily implemented marketing plan.
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This is a must if you sell services
- By Fcggbn on 11-10-10
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The Invisible Touch
- The Four Keys to Modern Marketing
- Narrated by: Jim Ward
- Length: 2 hrs and 47 mins
- Release date: 09-03-00
- Language: English
- Harry Beckwith, the author of Selling the Invisible, is back with a treasury of quick, practical, and entertaining strategies...
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The Profit-Boosting Principles for Martial Art School Owners
- How to Dramatically Increase Your Martial Arts School Profits Without Increasing Your Overhead
- By: Mike Massie
- Narrated by: Benjamin Philip Hawkins
- Length: 3 hrs and 5 mins
- Unabridged
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I'm Mike Massie, author of Small Dojo Big Profits and over a dozen other martial arts business books and courses. I've spent years learning how to put together all the "gold nuggets" of information that I picked up from watching and listening to real martial arts business "masters", observing what they did and taking it home to test it in my own studio. Along the way, I learned what not to do through trial and error, all while developing and honing this into a complete system for maximizing martial arts school profits while keeping my overhead to respectable levels.
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The Profit-Boosting Principles for Martial Art School Owners
- How to Dramatically Increase Your Martial Arts School Profits Without Increasing Your Overhead
- Narrated by: Benjamin Philip Hawkins
- Length: 3 hrs and 5 mins
- Release date: 18-04-22
- Language: English
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Learn how to dramatically increase your martial arts school profits without increasing your overhead....
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World War Brands
- World War II and the Rise of the Modern American Brand
- By: Barry Silverstein
- Narrated by: Barry Silverstein
- Length: 4 hrs and 56 mins
- Unabridged
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World War II had a profound impact on American brands. In addition to brands directly aligning their products with the war effort, some brands used the war as a clever way to engender positive perceptions by distributing products to American forces. Other brands actually had their roots in the war.
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World War Brands
- World War II and the Rise of the Modern American Brand
- Narrated by: Barry Silverstein
- Length: 4 hrs and 56 mins
- Release date: 13-09-21
- Language: English
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World War II had a profound impact on American brands. In addition to brands directly aligning their products with the war effort, some brands used the war as a clever way to engender positive perceptions by distributing products to American forces....
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Are Your Leads Killing Your Business?
- SaaS, Tech and B2B CEOs and Sales; Double Your Pipeline & Revenues in 90 Days by Attracting the Right Prospects, Accelerating Decisions, and Activating Clients
- By: Mark Osborne
- Narrated by: Robert Plank
- Length: 3 hrs and 40 mins
- Unabridged
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Covid-19 lockdowns accelerated major changes in the B2B buying world, fast-forwarding more than 10 years in less than 10 months. Businesses that have not adapted are being left behind. This innovative five-step method is built for B2B businesses struggling to navigate long decision cycles and complex buying committees to secure high-value contracts and grow monthly recurring revenues. It's a framework proven to DOUBLE pipeline quality and revenues in 90 Days by adapting to how B2B Buyers make decisions today.
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Are Your Leads Killing Your Business?
- SaaS, Tech and B2B CEOs and Sales; Double Your Pipeline & Revenues in 90 Days by Attracting the Right Prospects, Accelerating Decisions, and Activating Clients
- Narrated by: Robert Plank
- Length: 3 hrs and 40 mins
- Release date: 02-04-24
- Language: English
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This innovative five-step method is built for B2B businesses struggling to navigate long decision cycles and complex buying committees to secure high-value contracts and grow monthly recurring revenues.
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Death of a Marketer
- Modern Marketing's Troubled Past and a New Approach to Change the Future
- By: Andrea Fryrear
- Narrated by: Madeline Mrozek
- Length: 5 hrs and 30 mins
- Unabridged
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Marketing is in critical condition. Hurled into the 21st century amid a storm of digital disruption, it has since focused on solely surviving in a hostile climate. But mere survival is no longer a mark of fitness. Audiences demand excellence, and marketing excellence requires agility. Using a detailed historical lens, Death of a Marketer charts a course toward marketing's Agile future.
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Death of a Marketer
- Modern Marketing's Troubled Past and a New Approach to Change the Future
- Narrated by: Madeline Mrozek
- Length: 5 hrs and 30 mins
- Release date: 03-08-18
- Language: English
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Audiences demand excellence, and marketing excellence requires agility. Using a detailed historical lens, Death of a Marketer charts a course toward marketing's Agile future....
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