Marketing Aesthetics

In this groundbreaking audiobook, Pauline Brown, a former leader of the world’s top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence - or "the other AI", as Brown refers to it.

Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.

Beauty and the Brain: The Aesthetic Compass NeuroAesthetics: Where Consciousness and the Physics of the Universe Meet explores how we as a society perceive beauty. This fascinating book provides an explanation of how aesthetic appreciation occurs by a match of the structure of the brain and external forms. It also describes the brain mechanisms by which humans perceive beauty and how the logarithmic spiral form common in the universe is the same form inside the human brain. The listener will learn deep truths about how humans perceive beauty by sharing certain fundamental logarithmic spiral brain maps and logarithmic spiral forms external to the brain, such as Hurricanes, Galaxies and Snail Shells.