Human Culture

In the 70,000 years that modern human beings have walked this earth, we've come a long way. Art, science, culture, trade - on the evolutionary food chain, we're real winners. But, frankly, it's not exactly been plain sailing, and sometimes - just occasionally - we've managed to really, truly, quite unbelievably f--k things up. From Chairman Mao's Four Pests Campaign to the sinking of the Titanic; from the American Dustbowl to the world's leading superpower electing a reality TV mogul as President...it's pretty safe to say that, as a species, we haven't exactly grown wiser with age.

Humans are a puzzling species. On the one hand, we struggle to survive on our own in the wild, often failing to overcome even basic challenges, like obtaining food, building shelters, or avoiding predators. On the other hand, human groups have produced ingenious technologies, sophisticated languages, and complex institutions that have permitted us to successfully expand into a vast range of diverse environments. What has enabled us to dominate the globe, more than any other species, while remaining virtually helpless as lone individuals?

In Mindmasters, Columbia Business School professor Sandra Matz reveals in fascinating detail how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make. This can be creepy, manipulative, and downright harmful, with scandals like that of British consulting firm Cambridge Analytica being merely the tip of the iceberg. Yet big data also holds enormous potential to help us live healthier, happier lives—for example, by improving our mental health or enabling us to break out of our echo chambers.

Creating superior intelligence would be the biggest event in human history. Unfortunately, according to the world's pre-eminent AI expert, it could also be the last. In this groundbreaking book on the biggest question facing humanity, Stuart Russell explains why he has come to consider his own discipline an existential threat to his own species, and lays out how we can change course before it's too late. There is no one better placed to assess the promise and perils of the dominant technology of the future than Russell, who has spent decades at the forefront of AI research.

How did a simple design error cause one of the great disasters of the 1980s - the collapse of the walkways at the Kansas City Hyatt Regency Hotel? What made the graceful and innovative Tacoma Narrows Bridge twist apart in a mild wind in 1940? How did an oversized waterlily inspire the magnificent Crystal Palace, the crowning achievement of Victorian architecture and engineering? These are some of the failures and successes that Henry Petroski, author of the acclaimed The Pencil, examines in this engaging, wonderfully literate book.

Learn how to compete against large competitors and structure your pricing for maximum growth. Discover the four SaaS Cheat Codes that can dramatically accelerate your business's success. Learn how to avoid common mistakes that SaaS founders make and identify the right marketing approaches for your business.

In a contest of change, which century from the past millennium would come up trumps? Imagine the Black Death took on the female vote in a pub brawl, or the Industrial Revolution faced the Internet in a medieval joust - whose side would you be on? In this hugely entertaining book, celebrated historian Ian Mortimer takes us on a whirlwind tour of Western history, pitting one century against another in his quest to measure change.

The story of human civilization can be read most deeply in the materials we have found or created, used or abused. They have dictated how we build, eat, communicate, wage war, create art, travel, and worship. Some, such as stone, iron, and bronze, lend their names to the ages. Others, such as gold, silver, and diamond, contributed to the rise and fall of great empires.

Although we usually think of technology as something unique to modern times, our ancestors began to create the first technologies millions of years ago in the form of prehistoric tools and weapons. Over time, eight key technologies gradually freed us from the limitations of our animal origins.

Welcome to the age of the algorithm, the story of a not-too-distant future where machines rule supreme, making important decisions - in health care, transport, finance, security, what we watch, where we go, even whom we send to prison. So how much should we rely on them? What kind of future do we want? Hannah Fry takes us on a tour of the good, the bad and the downright ugly of the algorithms that surround us.

In Electronic Dreams, Tom Lean tells the story of how computers invaded British homes for the first time, as people set aside their worries of electronic brains and Big Brother and embraced the wonder technology of the 1980s. This book charts the history of the rise and fall of the home computer, the family of futuristic and quirky machines that took computing from the realm of science and science fiction to being a user-friendly domestic technology.

Big Tech has sold us the illusion that artificial intelligence is a frictionless technology that will bring wealth and prosperity to humanity. But hidden beneath this smooth surface lies the grim reality of a precarious global workforce of millions that labour under often appalling conditions to make AI possible. Feeding the Machine presents an urgent, riveting investigation of the intricate network of organisations that maintain this exploitative system, revealing the untold truth of AI.

Bisexuality is the largest sexual minority in the world and the least well understood. This book sets out to answer some of the questions that many people have about bisexuality. In Bi, Julia Shaw explores how people have defined and measured bisexuality during its long and important history. She looks at behavioural bisexuality in animals, and investigates whether there is a bi gene. She introduces some famous bi activists and scholars whom everyone should know.

Traveling across millennia, weaving the experiences and world views of cultures both extinct and extant, The Invention of Yesterday shows that the engine of history is not so much heroic (battles won), geographic (farmers thrive), or anthropogenic (humans change the planet) as it is narrative. Many thousands of years ago, when we existed only as countless small autonomous bands of hunter-gatherers widely distributed through the wilderness, we began inventing stories - to organize for survival, to find purpose and meaning, to explain the unfathomable.

AIs are everywhere, and they're changing everything. AI Explained: Facts, Fiction, and Future from best-selling author Nigel Poulton is your fast-track easy-to-understand guide to the exciting new world of Artificial Intelligence (AI).

The Age of Surveillance Capitalism is neither a hand-wringing narrative of danger and decline nor a digital fairy tale. Rather, it offers a deeply reasoned and evocative examination of the contests over the next chapter of capitalism that will decide the meaning of information civilization in the 21st century. The stark issue at hand is whether we will be the masters of information and machines or its slaves.

Scholars of US and transatlantic slavery have largely ignored or dismissed accusations that Black Americans were cannibalized. Vincent Woodard takes the enslaved person's claims of human consumption seriously, focusing on both the starvation of the slave and the tropes of cannibalism on the part of the slaveholder, and further draws attention to the ways in which Blacks experienced their consumption as a fundamentally homoerotic occurrence.

Though created by humans, our technologies, markets, and institutions often contain an antihuman agenda. Douglas Rushkoff, digital theorist and host of the NPR-One podcast Team Human, reveals the dynamics of this antihuman machinery and invites us to remake these aspects of society in ways that foster our humanity. In 100 aphoristic statements, his manifesto exposes how forces for human connection have turned into ones of isolation and repression.

Have you ever wondered how we got here? From hunting mammoths, to flying to the moon? It is because we are unstoppable. But what made us so? Well, we have the most amazing superpower: the ability to tell stories. Fairy tales have led us from imagining ghosts and spirits to being able to create money (yes, really!). And this has made us very powerful...but very deadly. Nothing stands in our way, and we always want more. So get ready for the most amazing story there ever was—the incredible true tale of the Unstoppables.

Through an unforgettable cast of characters, Pulitzer Prize-winning author Richard Rhodes explains how wood gave way to coal and coal made room for oil, as we now turn to natural gas, nuclear power, and renewable energy. Rhodes looks back on five centuries of progress, through such influential figures as Queen Elizabeth I, King James I, Benjamin Franklin, Herman Melville, John D. Rockefeller, and Henry Ford.