Health Economics

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

Behavioral Economics: The Basics is the first book to provide a rigorous yet accessible overview of the growing field that attempts to uncover the psychological processes which mediate all the economic judgments and decisions we make. With recommended further readings throughout, this book is essential for all students taking courses in behavioral economics, economic psychology, consumer psychology, microeconomicsm and game theory, and also for professionals looking for an accessible introduction to the topic.

In The Body Economic, Stuckler and Basu mine data from around the globe and throughout history to show how government policy becomes a matter of life and death during financial crises. In a series of historical case studies stretching from 1930s America, to Russia and Indonesia in the 1990s, to present-day Greece, Britain, Spain, and the U.S., Stuckler and Basu reveal that governmental mismanagement of financial strife has resulted in a grim array of human tragedies.

In the 1920s cotton buyer Earle Dickson worked for Johnson & Johnson and had a klutzy wife who often cut herself. The son of a doctor, Earle set out to create an easier way for her to bandage her injuries. Band-Aids were born, but Earle's bosses at the pharmaceutical giant weren't convinced, and it wasn't until the Boy Scouts of America tested Earle's prototype that this ubiquitous household staple was made available to the public.

The world is a better place than it used to be. People are healthier, wealthier, and live longer. Yet the escapes from destitution by so many has left gaping inequalities between people and nations. In The Great Escape, Angus Deaton - one of the foremost experts on economic development and on poverty - tells the remarkable story of how, beginning 250 years ago, some parts of the world experienced sustained progress, opening up gaps and setting the stage for today's disproportionately unequal world.

This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.

Antibiotics are powerful drugs that can prevent and treat infections, but they are becoming less effective as a result of drug resistance. Resistance develops because the bacteria that antibiotics target can evolve ways to defend themselves against these drugs. When antibiotics fail, there is very little else to prevent an infection from spreading. Unnecessary use of antibiotics in both humans and animals accelerates the evolution of drug-resistant bacteria, with potentially catastrophic personal and global consequences.

The controversial science that claims to have revolutionised economics. For centuries, economics was dominated by the idea that we are rational individuals who optimise our own ‘utility’. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to ‘cognitive biases’ with complex effects on decision-making, such as forgetting to prepare for retirement.

How do you create a budget? Clean a bathroom? Make a doctor’s appointment? If you're feeling a little overwhelmed by the responsibilities of growing up, you’re not alone—and Life Skills Book for Teens is here to help! It includes straightforward advice for handling your money, health, home, relationships, and more so you can take on adulthood with confidence.

Inequality, social immobility, and political polarization are only a few crucial phenomena driven by the inevitability of social structures. Social structures determine who has power and influence, account for why people fail to assimilate basic facts, and enlarge our understanding of patterns of contagion - from the spread of disease to financial crises. Despite their primary role in shaping our lives, human networks are often overlooked when we try to account for our most important political and economic practices.

Time and time again, great thinkers like Warren Buffett and Charlie Munger have credited their success to mental models: simple representations of how the world works that can be applied in a wide array of contexts. Mastering a small number of these concepts enables you to rapidly grasp new information, identify patterns others don’t, and better anticipate outcomes. The Great Mental Models introduces the most powerful models that anyone can use right away to improve decision making and productivity. In this volume, Shane Parrish introduces the universal concepts that underpin better thinking

Marcus uses the power of his voice to shine a light on the injustices that he cares passionately about, and now he wants to help you find the power in yours! From surrounding yourself with the right team, to showing kindness to those around you, to celebrating and championing difference, You Can Do It shows you that your voice really does matter and that you can do anything you put your mind to. You don't have to be an international footballer to make a difference—even the smallest changes can have the biggest impact.

Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.

Since its foundation in 1948, the NHS has been a cornerstone of British life—we are born into it, we are looked after by it, and quite often we die in it. From the sexual revolution of the '60s to the first test tube baby, from the Mental Health Act to the Coronavirus crisis, it has made history again and again—shaping our society and culture. But the NHS has also become a battleground for some of the fiercest political contests of our time; perceived as a national treasure that needs to be preserved at all costs, and as a lumbering piece of state machinery in need of renovation.

Status signaling isn’t just the province of the immature or insecure but a fundamental human need to secure social standing. It drives our behavior, forms our tastes, determines what we buy, and ultimately shapes who we are. It’s what’s behind “cool” and what drives fashion, music, food, sports, slang, travel, hairstyles, and dog breeds—and even the outsize influence of unpopular things with the “right” audience.

In The Spirit Level Richard Wilkinson and Kate Pickett put inequality at the centre of public debate by showing conclusively that less equal societies fare worse than more equal ones across everything from education to life expectancy. The Inner Level now explains how inequality affects us individually, how it alters how we think, feel and behave. It sets out the overwhelming evidence that material inequalities have powerful psychological effects: when the gap between rich and poor increases, so does the tendency to define and value ourselves and others in terms of superiority and inferiority.

In Hidden Games, MIT economists Moshe Hoffman and Erez Yoeli find a surprising middle ground between the hyperrationality of classical economics and the hyper-irrationality of behavioural economics. They call it hidden games. Reviving game theory, Hoffman and Yoeli use it to explain our most puzzling behaviour, from the mechanics of Stockholm syndrome and internalised misogyny to why we help strangers and have a sense of fairness.

We may be living longer, but people are more socially isolated than ever before. As a result, we are hindered both mentally and physically, and many of us are looking for something concrete we can do to address problems like poverty, racism, and climate change. What if solutions could be found on your very doorstep or just two door knocks away? Cormac Russell and John McKnight offer a wealth of illustrative examples from around the world that will inspire you to explore your own community and discover its hidden treasures.

We pile on “to-dos” but don’t consider “stop-doings”. We create incentives for good behavior, but don’t get rid of obstacles to it. We collect new-and-improved ideas, but don’t prune the outdated ones. Every day, across challenges big and small, we neglect a basic way to make things better: We don’t subtract. Leidy Klotz’s pioneering research shows why.