Fitness Industry

From the author of What to Eat and Shopped, a revelatory investigation into what really goes into the food we eat. Even with 25 years' experience as a journalist and investigator of the food chain, Joanna Blythman still felt she had unanswered questions about the food we consume every day. How natural is the process for making a "natural" flavouring? What exactly is modified starch, and why is it an ingredient in so many foods? What is done to pitta bread to make it stay fresh for six months?

An empowering and compassionate self-help book exploring the challenges we face with food, body image and striving to be the perfect size in today’s society. This guide offers the solution for serial dieters and emotional eaters to finally heal their relationship with food and with themselves. Jenny McDonald, also known as The Food Freedom Fairy®, draws inspiration not only from her personal journey but also from her extensive eighteen-year career as a weight loss coach.

One in ten American adults tried intermittent fasting last year, and they may be on to something. The latest research shows that fasting repairs cellular damage, improves the outcomes for chemotherapy patients, and helps with keeping a healthy weight, leading to a resurgence in recent years. Journalist Steve Hendricks’s The Oldest Cure in the World tells the history of fasting—from the ancient world (Jesus treated an epileptic with fasting) to its rediscovery centuries later.

Anthony Warner, author of The Angry Chef, is back, and he wants answers. In The Truth About Fat he scrutinises the explanations of academics, doctors, researchers and journalists. He lays out the best evidence available, rails against quack theories preying on the desperate and considers whether we are blaming our bodies for other people’s ignorance and cruelty. What remains is the unvarnished truth about one of the great preoccupations of our age.

Mainstream health science has let you down. Weight loss is not the key to health, diet and exercise are not effective weight-loss strategies, and fatness is not a death sentence. Body Respect debunks common myths about weight, including the misconceptions that BMI can accurately measure health, that fatness necessarily leads to disease, and that dieting will improve health. The authors also help make sense of how poverty and oppression - such as racism, homophobia, and classism - affect life opportunity, self-worth, and even influence metabolism.

When Rachel Somerstein had an unplanned C-section with her first child, the experience was anything but the “routine” operation her doctor described. A series of errors by her clinicians led to a real-life nightmare: surgery without anesthesia. The ensuing mental and physical complications left her traumatized and desperate for answers about how things could have gone so wrong. In the United States, one in three babies is born via C-section, a rate that has grown exponentially over the past fifty years.

Sixty percent of individuals over the age of 20 - or 58 million people in the US - are overweight. As the obesity epidemic continues to grow, many Americans are researching the benefits and complications of weight-loss surgeries. Weight Loss Surgery for Dummies, 2nd Edition is the most up-to-date and authoritative guide to understanding the impact of surgical weight-loss before, during, and after surgery.

Develop an action plan and learn to overcome the fear of diabetes to manage it successfully. Take steps to strike a balance among your food, physical activities, and medications and cultivate determination to tale charge of your life.

There's so much confusion about what to eat. Are you jumping from diet to diet and nothing seems to work? Are you sick of seeing contradictory health advice from experts? Just like the tobacco industry lied to us about the dangers of cigarettes, the same untruths, cover-ups, and deceptive practices are occurring in the food industry. Vani Hari, a.k.a. The Food Babe, blows the lid off the lies we've been fed about the food we eat - lies about its nutrient value, effects on our health, label information, and even the very science we base our food choices on.

Most fitness professionals love helping people change their lives, but many struggle to gain new clients, and build a profitable business. They end up drained instead of energized, worried instead of free, tied down instead of creating their own schedule! Following these six simple steps of I Hate Selling for the Fitness Professional, will empower you to build your business, and keep it growing, all while maintaining your love of serving your clients and members. This audiobook will free you from the ups and downs of the fitness world, and help you reach more people than ever before.

Fact: Over 95% of guys fail to achieve their fitness goals. Most quit after just 1-2 months in the gym. So what's stopping you from seeing results? Simple. You're focused on all the wrong things. Fad diets, random workouts, and questionable motivations will only get you so far. To break through your plateau and see fast progress you need to re-build your fitness habit from the ground up.

In Fitness Is F*cked, author and retired fitness professional Chas Gonnello blows the whistle on the fitness industry. Fitness, which includes the wellness, nutrition, health, performance, and supplement industries, is rife with quacks selling snake-oil “solutions” that prioritize their bottom line, not your well-being. This cutting book reveals the fitness industry’s deficiencies and how to avoid them.

Study while on the go! Listen anytime, anywhere! Audio allows us to learn and absorb information during our busy schedules. Listen during downtime or passive activities (while driving, working around the house, at the office, or at the gym). CPT audio prep covers everything on the exam and references the latest NASM essentials of personal fitness training (sixth edition) presented in an easy-to-understand, chapter-by-chapter format.

In this book, Dr. Vuong offers pertinent psychological and self-improvement tips that are necessary for success after weight loss surgery, which is a rarely covered topic. Drawing on his professional experience working with obesity patients and his own personal journey for enlightenment, he has provided a concise yet profound manual for losing weight and gaining enlightenment.

You've been lied to. I'm sorry to break it to you, but it's true. Much of what you've heard is wrong, holds you back, and keeps you from reaching your fitness goals. When you listen to this book you'll learn exactly what you need to pack on lean, sexy muscle, shred fat, and look your best. We'll expose the myths of the fitness industry and leave you with simple and proven techniques that get results.

The dieting industry makes it seem like losing weight is some sort of rocket science. And so it's understandable that when someone seems to stay slender, it must obviously be because they're just naturally that way. By accident, even. We assume some special innate characteristics mean they get to run circles around the laws of physics, eat junk food, and end up with flat abs. The truth, though? Nobody is naturally thin.

It’s true that strength declines with age, and your abilities are changing with each passing year. That doesn’t have to mean you give up and let your body rot away. Your muscles can still be exercised and strengthened, and your balance and coordination can improve greatly. You just need to find different exercises that work for you -ones designed specifically for people your age.

The follow-up book to the hugely best-selling Nourishing Traditions, which has sold over 500,000 copies, this time focusing on the immense health benefits of bone broth by the founder of the popular Weston A Price Foundation.

This book exposes an industrial system of food production geared not to produce nourishing food, but to produce maximum profit for corporations. It is based on hard scientific research, most of which has been conducted outside of the United States, where food production lobbies have fought against this kind of research.

Nutrition scientist and gastronome Dr. P. K. Newby provides a sweeping overview of the many interrelationships between humans, land, and food. Newby examines topics including key nutrition concepts behind good eating; the technology, biology, and psychology of food choices; how diet affects our health and environment; and evidence-based tips for creating lasting behavior change. At the same time, Newby debunks popular myths and food folklore, challenging listeners to "learn, unlearn, and relearn" the fundamentals of nutrition at the heart of a health-giving diet.