Consumer Social
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Nudge
- Improving Decisions About Health, Wealth, and Happiness
- By: Richard H. Thaler, Cass R. Sunstein
- Narrated by: Sean Pratt
- Length: 10 hrs and 35 mins
- Unabridged
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Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.
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Good start but drifts a little
- By Nadia Hayes on 11-04-09
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Nudge
- Improving Decisions About Health, Wealth, and Happiness
- Narrated by: Sean Pratt
- Length: 10 hrs and 35 mins
- Release date: 02-07-08
- Language: English
- Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion....
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The Culture Code
- An Ingenious Way To Understand Why People Around The World Live And Buy As They Do
- By: Clotaire Rapaille
- Narrated by: Barrett Whitener
- Length: 6 hrs and 29 mins
- Unabridged
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Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.
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Very diluted, too many fillers
- By Erika on 18-01-24
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The Culture Code
- An Ingenious Way To Understand Why People Around The World Live And Buy As They Do
- Narrated by: Barrett Whitener
- Length: 6 hrs and 29 mins
- Release date: 23-08-07
- Language: English
- Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices....
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What Your Customer Wants and Can’t Tell You
- Unlocking Consumer Decisions with the Science of Behavioral Economics
- By: Melina Palmer
- Narrated by: Rachel Perry
- Length: 8 hrs and 12 mins
- Unabridged
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This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.
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Feels too much like a lead magnet
- By Fred on 05-08-23
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What Your Customer Wants and Can’t Tell You
- Unlocking Consumer Decisions with the Science of Behavioral Economics
- Narrated by: Rachel Perry
- Length: 8 hrs and 12 mins
- Release date: 11-05-21
- Language: English
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This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book....
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Conformity
- The Power of Social Influences
- By: Cass R. Sunstein
- Narrated by: Jonathan Yen
- Length: 5 hrs and 7 mins
- Unabridged
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We live in an era of tribalism, polarization, and intense social division - separating people along lines of religion, political conviction, race, ethnicity, and sometimes gender. How did this happen? In Conformity, Cass R. Sunstein argues that the key to making sense of living in this fractured world lies in understanding the idea of conformity - what it is and how it works - as well as the countervailing force of dissent.
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Conformity
- The Power of Social Influences
- Narrated by: Jonathan Yen
- Length: 5 hrs and 7 mins
- Release date: 28-05-19
- Language: English
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In Conformity, Cass R. Sunstein argues that the key to making sense of living in this fractured world lies in understanding the idea of conformity - what it is and how it works - as well as the countervailing force of dissent....
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Predictive Analytics
- The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated
- By: Eric Siegel
- Narrated by: Steven Menasche
- Length: 11 hrs and 6 mins
- Unabridged
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An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a "how to" for hands-on techies, the book serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques.
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Marketing vehicle for the author
- By Mat Brunt on 09-02-18
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Predictive Analytics
- The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated
- Narrated by: Steven Menasche
- Length: 11 hrs and 6 mins
- Release date: 11-05-17
- Language: English
- An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works....
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The Rational Animal
- How Evolution Made Us Smarter Than We Think
- By: Douglas T. Kenrick, Vladas Griskevicius
- Narrated by: Tim Andres Pabon
- Length: 8 hrs and 43 mins
- Unabridged
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Why do three out of four professional football players go bankrupt? How can illiterate jungle dwellers pass a test that tricks Harvard philosophers? And why do billionaires work so hard - only to give their hard-earned money away? When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests instead that our choices are often irrational, biased, and occasionally even moronic. Which view is right - or is there another possibility?
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The Rational Animal
- How Evolution Made Us Smarter Than We Think
- Narrated by: Tim Andres Pabon
- Length: 8 hrs and 43 mins
- Release date: 20-09-13
- Language: English
- When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests we are often irrational, biased, and occasionally even moronic....
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Buyer Personas
- How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business
- By: Adele Revella
- Narrated by: Pam Ward
- Length: 7 hrs and 2 mins
- Unabridged
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Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.
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Buyer Personas
- How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business
- Narrated by: Pam Ward
- Length: 7 hrs and 2 mins
- Release date: 12-11-19
- Language: English
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Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions....
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Behavioural Economics
- Psychology, Neuroscience, and the Human Side of Economics
- By: David Orrell
- Narrated by: Dan Bottomley
- Length: 4 hrs and 48 mins
- Unabridged
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The controversial science that claims to have revolutionised economics. For centuries, economics was dominated by the idea that we are rational individuals who optimise our own ‘utility’. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to ‘cognitive biases’ with complex effects on decision-making, such as forgetting to prepare for retirement.
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amusing with errors
- By Richard Tol on 05-05-24
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Behavioural Economics
- Psychology, Neuroscience, and the Human Side of Economics
- Narrated by: Dan Bottomley
- Series: Hot Science Series
- Length: 4 hrs and 48 mins
- Release date: 01-11-21
- Language: English
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The controversial science that claims to have revolutionised economics. For centuries, economics was dominated by the idea that we are rational individuals who optimise our own ‘utility’. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier....
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Wallet Activism
- How to Use Every Dollar You Spend, Earn, and Save as a Force for Change
- By: Tanja Hester
- Narrated by: Tanja Hester
- Length: 9 hrs and 8 mins
- Unabridged
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Wallet Activism challenges you to rethink your financial power so can feel confident spending, earning, and saving money in ways that align with your values.
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Wallet Activism
- How to Use Every Dollar You Spend, Earn, and Save as a Force for Change
- Narrated by: Tanja Hester
- Length: 9 hrs and 8 mins
- Release date: 23-11-21
- Language: English
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Wallet Activism challenges you to rethink your financial power so can feel confident spending, earning, and saving money in ways that align with your values....
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Renaissance Nation
- How the Pope's Children Rewrote the Rules for Ireland
- By: David McWilliams
- Narrated by: David McWilliams
- Length: 11 hrs and 22 mins
- Unabridged
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In four decades, bookended by the Pope’s visits to Ireland in September 1979 and August 2018, Ireland has become one of the wealthiest and most progressive nations in the world. Characteristically brilliant and timely, Renaissance Nation is a thrilling account of Ireland’s vertiginous rise and a timely exploration of its conflicted present, where stark decisions await the next generation of would-be revolutionaries.
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Ah, sure jasus it’s great
- By Lily O'D on 24-11-19
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Renaissance Nation
- How the Pope's Children Rewrote the Rules for Ireland
- Narrated by: David McWilliams
- Length: 11 hrs and 22 mins
- Release date: 21-11-19
- Language: English
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In four decades, bookended by the Pope’s visits to Ireland in September 1979 and August 2018, Ireland has become one of the wealthiest and most progressive nations in the world....
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Narrative Economics
- How Stories Go Viral and Drive Major Economic Events
- By: Robert J. Shiller
- Narrated by: Susan Osman, Robert J. Shiller - introduction
- Length: 11 hrs and 7 mins
- Unabridged
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Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.
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This book does exactly what is says on the tin !!!! (Very well read)
- By Mr. Stephen S. Alderman on 01-04-21
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Narrative Economics
- How Stories Go Viral and Drive Major Economic Events
- Narrated by: Susan Osman, Robert J. Shiller - introduction
- Length: 11 hrs and 7 mins
- Release date: 01-10-19
- Language: English
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The stories people tell - about economic confidence or panic, housing booms, the American dream, or Bitcoin - affect economic outcomes. Narrative Economics explains how we can begin to take these stories seriously. It may be Robert Shiller's most important book to date....
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Emotional Design
- Why We Love (or Hate) Everyday Things
- By: Don Norman
- Narrated by: George Newbern
- Length: 7 hrs and 23 mins
- Unabridged
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Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.
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Emotional Design
- Why We Love (or Hate) Everyday Things
- Narrated by: George Newbern
- Length: 7 hrs and 23 mins
- Release date: 28-11-23
- Language: English
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Why attractive things work better and other crucial insights into human-centered design....
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Everydata
- The Misinformation Hidden in the Little Data You Consume Every Day
- By: John H. Johnson PhD, Mike Gluck
- Narrated by: John H. Johnson PhD
- Length: 5 hrs and 15 mins
- Unabridged
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While everyone is talking about "big data", the truth is that understanding the "little data" - the stats that underlie newspaper headlines, stock reports, weather forecasts, and so on - is what helps you make smarter decisions at work, at home, and in every aspect of your life. The average person consumes approximately 30 gigabytes of data every single day but has no idea how to interpret it correctly. Everydata explains, through the eyes of an expert economist and statistician, how to decipher the small bytes of data we consume in a day.
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Everydata
- The Misinformation Hidden in the Little Data You Consume Every Day
- Narrated by: John H. Johnson PhD
- Length: 5 hrs and 15 mins
- Release date: 06-04-16
- Language: English
- Everydata explains, through the eyes of an expert economist and statistician, how to decipher the small bytes of data we consume in a day....
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The Wisdom of Crowds
- Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
- By: James Surowiecki
- Narrated by: Grover Gardner
- Length: 9 hrs and 29 mins
- Unabridged
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In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant. Groups are better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.
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Shoot the messenger
- By M. Russell on 23-08-11
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The Wisdom of Crowds
- Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
- Narrated by: Grover Gardner
- Length: 9 hrs and 29 mins
- Release date: 19-05-04
- Language: English
- In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications....
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Why We Buy, Updated and Revised Edition
- The Science of Shopping
- By: Paco Underhill
- Narrated by: Mike Chamberlain
- Length: 12 hrs
- Unabridged
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Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets.
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Must read
- By Greig Stirling on 16-10-17
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Why We Buy, Updated and Revised Edition
- The Science of Shopping
- Narrated by: Mike Chamberlain
- Length: 12 hrs
- Release date: 05-05-11
- Language: English
- Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture....
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- By: Stephen Wendel
- Narrated by: Danny Hughes
- Length: 12 hrs and 46 mins
- Unabridged
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Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- Narrated by: Danny Hughes
- Length: 12 hrs and 46 mins
- Release date: 25-07-23
- Language: English
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In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development....
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The Upside of Irrationality
- The Unexpected Benefits of Defying Logic at Work and at Home
- By: Dan Ariely
- Narrated by: Simon Jones
- Length: 8 hrs and 18 mins
- Unabridged
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In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job.
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Warning: Once you start, you can't stop listening
- By John on 01-12-13
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The Upside of Irrationality
- The Unexpected Benefits of Defying Logic at Work and at Home
- Narrated by: Simon Jones
- Length: 8 hrs and 18 mins
- Release date: 01-06-10
- Language: English
- Dan Ariely exposes the surprising negative and positive effects irrationality can have on our lives....
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The Mobile Wave
- How Mobile Intelligence Will Change Everything
- By: Michael Saylor
- Narrated by: LJ Ganser
- Length: 8 hrs and 43 mins
- Unabridged
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The Mobile Wave argues that the changes brought by mobile computing are so big and widespread that it’s impossible for us to see it all, even though we are all immersed in it. Saylor explains that the current generation of mobile smart phones and tablet computers has set the stage to become the universal computing platform for the world. In the hands of billions of people and accessible anywhere and anytime, mobile computers are poised to become an appendage of the human being and an essential tool for modern life.
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good read
- By Kindle Customer on 07-10-22
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The Mobile Wave
- How Mobile Intelligence Will Change Everything
- Narrated by: LJ Ganser
- Length: 8 hrs and 43 mins
- Release date: 20-05-13
- Language: English
- The Mobile Wave argues that the changes brought by mobile computing are so big and widespread that it’s impossible for us to see it all, even though we are all immersed in it....
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Mixed Signals
- How Incentives Really Work
- By: Uri Gneezy
- Narrated by: Jonathan Todd Ross
- Length: 9 hrs and 27 mins
- Unabridged
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An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world.
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Valuable insights and actionable - all evidence backed
- By LC on 25-07-24
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Mixed Signals
- How Incentives Really Work
- Narrated by: Jonathan Todd Ross
- Length: 9 hrs and 27 mins
- Release date: 21-03-23
- Language: English
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An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world....
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All You Can Pay
- How Companies Use Our Data to Empty Our Wallets
- By: Anna Bernasek, D. T. Mongan
- Narrated by: Tavia Gilbert
- Length: 7 hrs and 54 mins
- Unabridged
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While millions of consumers carry on unaware, powerful companies are racing to gain more knowledge and data than anyone, including any government, has ever had. The goal is to understand consumer behavior and desires, from mundane matters to our most private and intimate affairs. This massive trove of data represents an immense prize for these companies. In economic terms it is one of the most valuable assets on the planet.
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All You Can Pay
- How Companies Use Our Data to Empty Our Wallets
- Narrated by: Tavia Gilbert
- Length: 7 hrs and 54 mins
- Release date: 18-05-15
- Language: English
- In All You Can Pay, Anna Bernasek and D. T. Mongan show how companies use what they know about you to determine how much you are willing to pay for certain products and services....
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