In this episode of the Instagram Stories Podcast, I interview Chelsea Bradley, a social media strategist, who shares insights about her journey and expertise. Chelsea discusses her background in journalism, her transition to social media, and her approach to copywriting.

We delve into topics such as crafting effective social media posts, the importance of being succinct, and strategies to stand out in a crowded market.

Chelsea also offers practical tips on improving your copywriting skills and ensuring your message resonates with your audience. Towards the end, Chelsea talks about her involvement with a local Little League's social media and the impact she has made. About Chelsea Bradley: Chelsea is a social media strategist and consultant who emphasizes the importance of community and a solid social foundation. Her approach to business and live is to lead authentically, solve problems, connect and make a difference. She has worked with 150+ brands and 25+ agencies for over 15 years and spends her free time at Little League, San Diego Padres games or on her boat on the Pacific photographic sharks, dolphins and whales.

Episode Highlights:

(1:26) Effective copywriting, encompassing captions and emails, aims to capture attention and convey messages succinctly, informatively, and occasionally with humor. (7:15) Differentiating oneself in a competitive market necessitates pinpointing and communicating unique qualities through copywriting. (7:54) This may involve specializing in a niche area or emphasizing a distinct selling point.

(12:26) A technique for discovering a unique voice and key messages is to engage in free writing without focusing on formatting. This process can help uncover authentic expression and messaging. (13:07) Every post should have a clear and deliberate purpose. Be it promoting a product, sharing an experience, or simply taking a break, the message should resonate with the intended audience.

Follow Chelsea online:

Instagram: https://instagram.com/chelsearhane

Twitter: https://twitter.com/chelsearhane

LinkedIn: https://linkedin.com/in/chelsearhane

The Salty Shell Newsletter: TheSaltyShell.news

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In this episode of the Instagram Stories Podcast, I interview Joey Kushinski, co-founder of SmartPost App, about the features and benefits of the social media scheduling and content creation tool. Joey is a passionate business leader with a background in computer science, and co-founder of Smart Post App LLC. He is dedicated to improving productivity across social media platforms for Smart Post App's users. Smart Post App is a versatile platform that simplifies social media management for users. Available across iOS, Android, and the web, it streamlines the process of creating and scheduling content. Users can compose their posts within the app and seamlessly share them across multiple social media platforms. By allowing content creation at users’ convenience and strategic posting during peak engagement times, Smart Post App enhances productivity and audience interaction. In this interview, we discuss the origins of SmartPost App, its unique advantages compared to competitors like Buffer and Hootsuite, and how it helps users manage and schedule their social media posts effectively. Joey also talks about recent and upcoming features including image editing, AI integration, and YouTube Shorts support. Additionally, Joey shares his passion for drag racing and how technology intersects with this hobby.

Find Out More About Joey and the Smart Post App:

Smart Post App - https://smartpostapp.com/

Smart Post App Medium - https://medium.com/@smartpostapp

Instagram - https://www.instagram.com/smart_post_app

YouTube - https://www.youtube.com/user/pyraego

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Want more content like this? Check out my Social Media News Podcast - ⁠⁠⁠⁠⁠⁠The Instagram Stories

In this episode, we dive deep into the world of influencer marketing and content creation with Lindsay Gamble, a leading consultant and advisor in the creator economy. From his early days as a hip hop blogger to mastering Threads and other social media platforms, Lindsay shares valuable insights on building a personal brand, staying ahead of industry trends, and creating content that resonates.

Lindsey Gamble is an influencer marketing and creator economy consultant, advisor, and speaker. Using his experience building influencer marketing programs for enterprise consumer brands and his deep understanding of the creator economy, he leads brands in entering new trends within the creator economy. He has previously worked with brands like PayPal, Tyson Foods, SharkNinja, Weber Grills, Fanatics, HotelTonight, Burt’s Bees, The Scott’s Company, and GoPro.

He also writes a weekly newsletter that breaks down creator economy news and trends, providing actionable insights for creators and brands. The newsletter was named one of the best marketing newsletters to subscribe to in 2024 by Buffer.

Lindsey's work and expertise have earned him recognition as a Top Voice in the Creator Economy by LinkedIn and a Top Creator Economy and Influencer Marketing Expert by Business Insider.

Quotes from this interview: "If you're passionate about something and you create content over time, you can create opportunities." "What I love about Threads is because it's connected to Instagram, you're able to still build off your Instagram presence, but it's another way to really share text-heavy content." On Threads: "You get those early adoptive benefits, but also you can fail early in some cases." "As a marketer, I think it's important to understand what the platforms care about so you can start creating content that leans into that." "I think most brands should be creator-first and think about those relationships." Follow Lindsey:

Threads: https://www.threads.net/@lindseygamble_ LinkedIn: https://www.linkedin.com/in/lindsey-gamble/

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Want more content like this? Check out my Social Media News Podcast - ⁠⁠⁠⁠⁠The Instagram Stories