The Health & Wellness Marketing Show

By: Uli Iserloh & Mike Kim
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  • Summary

  • Welcome to ’The Health And Wellness Marketing Show,’ the podcast dedicated to helping health and wellness practitioners grow their practices sustainably and profitably With a combined 20+ years of experience in personal branding, business strategy and digital marketing in the health and wellness industry, Mike Kim and Uli Iserloh equip you with the right strategies, systems, and support to grow your practice sustainably and profitably. Whether you’re looking to attract more clients, automate your marketing processes, or build a powerful personal brand in the health and wellness space, ’The Health And Wellness Marketing Show’ is here to guide you every step of the way. Subscribe now and start transforming your practice today!
    Copyright 2022 All rights reserved.
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Economics
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Episodes
  • 012: Increasing Discovery Call Conversions

    012: Increasing Discovery Call Conversions
    Nov 19 2024

    In this episode, Uli Iserloh and Mike Kim provide practical, tactical advice for health practitioners looking to turn more discovery calls into committed patients – without feeling sleazy or pushy. They explain what needs to happen before you even get on a discovery call to increase your conversion rates while staying true to your values as a heart-centered practitioner.

    This episode is part one of a two-part series diving deep into discovery call mastery. In this first installment, Uli and Mike focus on the critical pre-call elements and mindset shifts needed to set yourself up for success.

    Listen in to learn:

    • How to use intake forms strategically to create psychological commitment before the call
    • Why the "persuasion process" starts long before the actual discovery call
    • The three types of objections prospects have and how to address them proactively
    • How to shift from a "closing" mindset to an "opening relationships" approach
    • Why the DIY-to-professional care transition is your prospect's first crucial decision
    • The importance of addressing modality, internal, and external objections before the call

    Quotes:

    • "Marketing isn't about closing a sale. It's about opening a relationship. So what do we do in good relationships? We hold space for the other person." (Mike Kim)
    • "Selling is serving. If you want to serve them, then you have to get them to enroll." (Uli Iserloh)
    • "People will do anything for those who justify their failures, allay their fears, throw rocks at their enemies, confirm suspicions, and encourage their dreams." (Mike Kim)
    • "The first decision that they have to make on social media is, do I want to abandon the DIY approach? Do I want to maybe abandon the conventional medical approach?" (Uli Iserloh)

    ====

    Thank You For Listening!

    If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.

    Connect With Uli Iserloh

    Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

    Connect With Mike Kim

    Website: https://mikekim.com Instagram: https://www.instagram.com/mikekim Linkedin: https://www.linkedin.com/in/mikekimtv/ Youtube: https://www.youtube.com/youarethebrand Facebook: https://www.facebook.com/mikekimtv X: https://x.com/mikekimtv Tiktok: https://www.tiktok.com/@mikekimtv
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    22 mins
  • 011: Launching & Growing A Successful Practice With Scott Rattigan

    011: Launching & Growing A Successful Practice With Scott Rattigan
    Nov 12 2024

    In today’s episode with Scott Rattigan, co-founder of Origins Incubator and Functional Lawyer, we’re unpacking what it takes to launch and grow a successful private practice in the integrative and functional medicine space.

    Along with his wife Linda - a board certified family medicine DO, they grew a successful private practice at Origins Functional Medicine - learning firsthand what goes into running a successful practice…

    ... and that experience in turn led to the creation of Origins Incubator, a mentorship program for health practitioners looking to strike out on their own.

    So whether you’re looking to start a practice from scratch or you’re already in business for a while, today’s episode carries a lot of nuggets!

    Personally, I've known Scott since 2015 when he joined the Evolution of Medicine team – and over the years, he's made many valuable contributions to our ecosystem...

    ... whether it's through his book "The Practice Of Telemedicine" - the quintessential guide to navigating the legal landscape – or through his educational videos.

    Quotes
    • “One of our core values is, it's not a quick fix. It's not a magic pill. It'll still take work. Leverage your time to make the most bang for your buck.” (09:44 | 09:53 Scott)
    • “Most of the things that keep people from growing or progressing are mental.” (13:54 | 13:58 Scott)
    • “When you reach a certain level of removing all the barriers in the physical person's body, then some of the trauma or the emotional things will come up that were buried for a long time.” (19:20 | 19:27 Scott)
    • “It really is about you and your story, because people will identify with your story. They want to see themselves in you.” (24:42 | 24:48 Scott)

    ====

    Thank You For Listening!

    If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.

    Connect With Uli Iserloh

    Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

    Connect With Mike Kim

    Website: https://mikekim.com Instagram: https://www.instagram.com/mikekim Linkedin: https://www.linkedin.com/in/mikekimtv/ Youtube: https://www.youtube.com/youarethebrand Facebook: https://www.facebook.com/mikekimtv X: https://x.com/mikekimtv Tiktok: https://www.tiktok.com/@mikekimtv
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    29 mins
  • 010: Future-Proofing Your Practice With Tom Blue

    010: Future-Proofing Your Practice With Tom Blue
    Nov 5 2024
    Super excited about my latest podcast episode featuring Tom Blue, a veteran strategist in the functional medicine space. Tom has dedicated most of the last 20 years to researching and synthesizing new approaches in primary care and personal health management... ... and as part of our series on the evolution of medicine, I asked him to share how health practitioners can future-proof their practices. You see, Tom has a very keen understanding of what works in the functional medicine space from his days as the chief strategy officer for the Institute for Functional Medicine... ... so I asked him what he'd do if he were to start a practice from scratch: How would you go about launching a practice?Would you niche down into a certain area, and if so, which one?How would you ensure that lifestyle changes stick?What technologies and trends will dominate the next decade in healthcare? One of the interesting nuggets Tom shared was a study he conducted a few years back, called the Disease Activation Index – examining 15 conditions and the patients' willingness to engage in care (and pay out of pocket). Quotes “We have essentially handed over control of curating our health care to a payer that only seldom has our interests at heart. So think about what your car or your house would look like, if the only things you did to take care of it were covered by Geico. And so that if you think about the declining state of the American human condition, from a health standpoint, I think a lot of it has to do with this very thing. It's like preventive care, that root cause resolution of things. These are more value judgments than things that pose the risk of financial ruin. So they're not really in the domain of what insurance should cover anyway. But unfortunately, most consumers have yet to wade into that reality.” (8:29-9:10 | Tom Blue) Audiogram“If you're wanting to solve pains, focus on conditions that are painful and where the healthcare system leaves people wanting more.” (15:41-15:48 | Tom Blue)“There's this astonishingly large population of people that a year ago, two years ago, were essentially the picture of health and function. And all of a sudden, they can't walk around the block without being completely exhausted.” (16:50-17:05 | Tom Blue)“Unlike a lot of chronic conditions that, like the frog in the pot of boiling water, progress so slowly you're constantly recalibrating what normal is and you forget how good you used to feel, Long COVID is the opposite of that.” (17:23-17:35 | Tom Blue) “The only way we have to quantify health historically has been our bathroom scale, which is generally a bad news generator. Now that we have tools like an Aura Ring, you've got this high resolution continuous picture of your health in many different dimensions. And there’s good news to be found in it.” (26:36-26:57 | Tom Blue)“Don't mistake the opportunity for Long COVID with the frustration of dealing with the fast moving world of acute COVID. This is a big opportunity, not only to grow your practice, but quite frankly, to put a massive stake into the ground around the power of root cause medicine and an opportunity to build an evidence base that I think is of huge significance for the whole field.” (29:19-29:43 | Tom Blue) ==== Thank You For Listening! If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility. Connect With Uli Iserloh Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/ Connect With Mike Kim Website: https://mikekim.com Instagram: https://www.instagram.com/mikekim Linkedin: https://www.linkedin.com/in/mikekimtv/ Youtube: https://www.youtube.com/youarethebrand Facebook: https://www.facebook.com/mikekimtv X: https://x.com/mikekimtv Tiktok: https://www.tiktok.com/@mikekimtv
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    37 mins

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