Episodes

  • The #1 time you don’t want a “deal”

    The #1 time you don’t want a “deal”
    Oct 7 2024

    When and why you shouldn’t ask for a deal or discount.

    And why you should refuse it if it’s offered to you and happily overpay.
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    8 mins
  • How The Mighty Fall

    How The Mighty Fall
    Oct 6 2024

    A cautionary tale about how casualness

    causes casualties in business.
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    11 mins
  • How You Can Be David & Take Down Goliath

    How You Can Be David & Take Down Goliath
    Oct 6 2024

    Leveraging your strengths against your competitions Achilles heel.
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    18 mins
  • You’re Missing Out

    You’re Missing Out
    Sep 17 2024

    A cautionary tale. Dont fall victim of this or you’ll be missing out too.
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    13 mins
  • Do You Have One Of These?

    Do You Have One Of These?
    Sep 3 2024

    We you absolutely need a system. If you can’t describe what you’re doing as a system you don’t know what you’re doing.
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    11 mins
  • Harnessing The “Uber Effect”

    Harnessing The “Uber Effect”
    Sep 1 2024

    The benefits of meeting your customers where they are. And the dangers of not doing so.
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    13 mins
  • Pumpkin Spice Flavored Episode

    Pumpkin Spice Flavored Episode
    Aug 25 2024

    How you can add flavor and seasonality to your brand but do it in a way that you know your customers will love.
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    23 mins
  • Fired Client Story #1

    Fired Client Story #1
    Aug 5 2024

    A cautionary tale on:


    The difference between knowing and caring.

    The difference between could and should.
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    18 mins