In this interview, Pete Wharton, an Ironman competitor and environmental consulting firm owner, dives into his journey of resilience, both in sports and business. He explains that mindset is central to his life, with resilience defined by adapting to challenges, setting goals, and appreciating small wins along the way. Through Ironman races and running his consulting business since 2008, Pete has learned to embrace setbacks as necessary for growth.

Pete also shares insights into his personal struggles, including a late diagnosis of ADHD and dyslexia, which clarified why he often dives into projects with intense focus but can also "stonewall" or tune out. This self-awareness helped him adjust his work habits and embrace flexible schedules, making him more productive and understanding of his own limitations. His transformation journey also includes overcoming unhealthy habits from his youth, and he credits these early struggles with his current commitment to a balanced, resilient lifestyle.

On the importance of openness, Pete speaks about breaking the silence around mental health and personal hardship, especially as an ambassador for the Miscarriage Association. He sees resilience not just as overcoming adversity but also being transparent about struggles, which he models for his kids, rugby team, and colleagues. By sharing his challenges, he hopes to foster connection and inspire others to keep moving forward.

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Understand the importance of tracking numbers in business. Tanner O’Brien explains that visibility into your metrics—good or bad—is essential for growth. For small business owners, numbers might seem tedious, but they’re key for making smart decisions, especially around cash flow. Regularly tracking financials, sales, and marketing metrics can help you see issues early, prepare for challenges, and invest confidently in future growth.

O’Brien stresses that “you can’t manage what you don’t measure.” Key metrics like KPIs and KAIs reveal trends and allow quick adjustments, making decision-making clearer and faster. Facing the numbers may take courage—they tell the truth without sugar-coating—but they bring clarity and help avoid emotional, reactive decisions. Monitoring cash flow weekly, for instance, lets you act in advance rather than getting caught off guard.

The BizX Podcast Episode 85 with Tanner O’Brien

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In this interview, branding expert Jim James discusses how authenticity is crucial for effective marketing. He explains that people connect best with brands that feel genuine. He warns against sounding too polished or disconnected, as customers prefer real connections with the people behind the businesses they support.

Jim stresses that authenticity means aligning actions with values and building trust through transparency. He shares examples, like Joe Hart from Dale Carnegie, who strengthened team trust by being open during tough times. This kind of authenticity, he argues, helps entrepreneurs succeed by keeping them focused on their mission rather than on fame.

Reflecting on his own career, Jim highlights the value of patience, humility, and a genuine purpose in business. Inspired by his grandfather’s dedication to service, he advises entrepreneurs to focus on adding real value, understanding that lasting success comes from honest connections and persistence.

Take Your Business to New Heights: Book Your Spot at the UK’s Biggest Business Event to hear from Global Thought Leaders and Industry Pioneers in 2025:

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Powered By ActionCOACH Business Coaching: The Help You Need to Grow Your Business:

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