How We Launched a Virtual Event in 8 Weeks (And Got 500+ Registrants!)

We’re breaking down exactly how we launched our first-ever virtual event in just 8 weeks. This event featured 12 expert speakers, brought in over 500 targeted registrants, and even had a sponsor to cover all our costs. Most importantly, it generated pipeline and revenue. And we’re sharing the entire virtual event playbook with you!

If you’re thinking about running a virtual event, but you’re overwhelmed by the planning, marketing, and execution—this is for you. We cover everything from picking the right topic to driving registrations and keeping attendees engaged.

Tune in and learn:

+ How to pick the perfect event theme that attracts the right audience

+ The secret to landing top-tier speakers (even if you have no budget!)

+ How we got 500+ highly targeted registrants in just a few weeks

+ The must-have assets for a seamless event (brand kits, promo videos, and more)

+ The #1 mistake marketers make when running virtual events

+ What we’d do differently if we were launching an event again

This episode is a must-watch for any B2B marketer looking to drive real business results with virtual events. Whether you’re running webinars or large-scale summits, you’ll walk away with actionable strategies to make your event a success.

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00:00 Launching Our First Virtual Event – Here’s How

04:00 Why Virtual Events Work for B2B Marketers

08:00 The Three Key Phases of a Virtual Event

12:00 How We Chose the Perfect Theme and Audience

16:00 Landing Big-Name Speakers for Your Event

20:00 The Collateral You Need for a Successful Event

24:00 The Promo Video Strategy That Drove Signups

28:00 How We Got 500+ Registrants in Just 8 Weeks

32:00 Getting Speakers to Promote the Event for You

36:00 Engaging Your Audience During the Event

40:00 The Secrets to Seamless Event Execution

44:00 The Importance of Post-Event Follow-Up

48:00 Why Thoughtful Speaker Gifts Matter

52:00 Turning Your Event Into Evergreen Content

56:00 Final Thoughts & Lessons Learned

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👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bplaybook.com/demand-generation-course

S07 E171 - The B2B Playbook

#demandgeneration #demandgen

#b2bmarketing #virtualevent #eventmarketing

The Simple 3-Step B2B Demand Generation Strategy for 2025

Want to contribute more to your company’s pipeline? This episode breaks down the exact 3-step strategy that turns demand generation from a buzzword into a revenue-driving machine.

Most B2B marketers struggle because they only focus on capturing demand. But if you’re only targeting in-market buyers (just 5% of your audience), you’re leaving 95% of potential revenue untapped.

In this episode, we share the 3 core steps of a winning B2B demand generation strategy for 2025 that not only captures demand but also creates and nurtures future buyers.

Tune in and learn:

+ The 95/5 rule and why your ads aren’t scaling

+ How to align your strategy with your best-fit customers

+ The easiest way to create and distribute demand-driving content

If you want higher-quality leads, better sales alignment, and scalable revenue growth, this episode is for you.

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00:00:00 Introduction: The 3-Step Demand Generation Strategy for 2025

00:01:53 What is Demand Generation? Breaking it Down

00:04:51 The 95/5 Rule: Why Most Businesses Struggle to Scale

00:07:31 The 5 Stages of Awareness: Understanding Your Buyers

00:09:44 Why Future Buyers Are More Valuable Than In-Market Buyers

00:12:31 Real-Life Examples: Why Familiarity Wins in B2B

00:15:08 The Demand Generation Strategy for 2025: Key Objectives

00:18:13 Step 1: Be Ready – Identifying Your Ideal Customer

00:20:58 How to Conduct an 80/20 Analysis to Find Your Best Customers

00:23:56 Step 2: Be Helpful – Building Trust with Content

00:27:18 Creating a Content Repurposing System for Maximum Reach

00:29:53 Step 3: Be Seen – The Best Ways to Distribute Content

00:31:50 Paid vs Organic: How to Reach Your Niche Audience Efficiently

00:33:45 A Real-World Example: How We Run Our Demand Gen Strategy

00:36:04 Final Takeaways & Key Lessons for 2025

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👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bplaybook.com/demand-generation-course

S07 E170 - The B2B Playbook

#demandgeneration #demandgen

#b2bmarketing

Most marketers spend months creating content - only to watch it flop. But what if you could test your ideas first, so you only invest in content that actually works?

That’s exactly what Jess Cook, Head of Content at Island and co-host of the That’s Marketing, Baby podcast, reveals in this episode. She shares her Minimum Viable Content (MVC) Framework—a simple way to test content ideas before you go all in.

We dive into real-world examples, including:

+ A breakup letter that made IT professionals laugh (and convert!)

+ A viral quiz that unexpectedly blew up on social media

+ The hidden content signals that tell you whether your idea will work

Tune in and learn:

+ How to test content ideas without wasting time

+ What makes a piece of content go viral

+ The must-have ingredients for high-performing content

This episode is a must-watch for any B2B marketer looking to level up their content strategy with a data-driven approach.

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SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook

SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/

GET the latest CONTENT: https://theb2bplaybook.com/

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00:00 Welcome to Full Circle 2024 with Jess Cook!

01:10 The Power of Minimum Viable Content (MVC)

03:00 Why MVC Should Be Part of Your Content Strategy

06:00 How MVC Helps You Test and Save Time

09:00 Real-World Example: Testing Ideas Before Big Campaigns

12:30 What Makes a Great Minimum Viable Content?

16:00 The 3 Essential Ingredients of High-Performing MVCs

20:00 What NOT to Include in Your First Content Test

24:00 The Secret to Measuring MVC Success

27:00 When an Idea Works – and When It Fails

31:00 How a Viral Quiz Almost Became the Next Wordle

35:00 Why Even Great Ideas Sometimes Flop

38:00 The Sweet Spot: How to Pick the Right Ideas to Test

42:00 Using MVC to Prioritize Your Marketing Efforts

46:00 Final Takeaways – How to Start Using MVC Today

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👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bplaybook.com/demand-generation-course

S06 E169 - The B2B Playbook

#b2b #b2bmarketing #demandgeneration #demandgen #contentmarketing