The B2B Playbook

By: Kevin Chen & George Coudounaris
  • Summary

  • Selling Business to Business? Trying to do everything, but not sure if any of it works? We’re here to help! We're Kevin and George - digital marketing professionals who are here to share with you the RIGHT plan so you can get your amazing business growing online. We’ve waded through the noise, made the mistakes, and found what works so you don't have to. We also share tips, tricks and templates from our upcoming playbook and insights from successful people in the industry. If you’re in a B2B business and like to see your marketing work for you, then this is the podcast for you! Subscribe to get the latest from the B2B Playbook first. Join our CLUB of B2B owners and marketers on LinkedIn sharing their experiences https://www.linkedin.com/groups/13980317/ Want more? Check out our weekly articles on https://theb2bplaybook.com/ Remember, with the right plan, anyone can grow their business online!
    Copyright 2024 Kevin Chen & George Coudounaris
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Episodes
  • #163: The Key Ingredient to Outsized Impact in B2B Marketing
    Nov 17 2024

    Positioning is the ultimate tool for creating an outsized impact in your market. In this episode, we uncover how small B2B teams can use positioning to dominate their niche.

    We discuss practical frameworks, highlight CRM market leaders like Salesforce and HubSpot, and share actionable steps to sharpen your positioning strategy.

    Tune in and learn:


    + Why positioning matters more than ever in B2B

    + A 5-step framework to define and test your positioning

    + Real-life examples of positioning done right


    This episode is a must-watch for any B2B marketer who wants to understand how to use demand generation to elevate their brand and drive revenue.


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    SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook

    SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/

    GET the latest CONTENT: https://theb2bplaybook.com/

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    00:00 Introduction: Key Ingredient for Outsized Impact

    02:00 What Is Positioning and Why It Matters

    04:00 Market Leaders and the Power of Positioning

    06:30 Examples of Great Positioning: Salesforce and Pipedrive

    08:30 How Positioning Shapes CRM Markets

    10:00 Steps to Define Your Positioning

    12:00 Leveraging the 80/20 Rule in Positioning

    14:00 Testing and Validating Your Positioning

    15:30 Lessons from the B2B Incubator

    16:30 Aligning Positioning Across Your Organization

    17:30 Leadership Buy-In and Scaling Your Positioning

    18:30 Final Takeaways on Positioning

    19:00 Closing Thoughts and Key Lessons

    19:10 How You Can Support the B2B Playbook

    19:20 Sign Off: Subscribe for More B2B Insights


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    👥 Are you a B2B marketer in a small team??


    💰 Need to bring in more revenue for your company (so sales and your boss love you??)


    Get the:

    🔹 strategy

    🔹 templates

    🔹 tools


    So you have everything you need to drive more revenue for your brand.


    See why other B2B marketers like you love The B2B Incubator


    Check out: https://theb2bplaybook.com/demand-generation-course


    S06 E163 - The B2B Playbook

    #b2b #b2bmarketing #demandgeneration #demandgen

    #b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing

    Show More Show Less
    23 mins
  • #162: 3 ways B2B Marketers can Use A.I. to work Better and Faster (with Live Examples & Templates) - Drew Brucker
    Nov 10 2024

    This week we have artificial intelligence (AI) expert Drew Brucker show us how B2B marketers can use AI to get more done in less time - right now!

    Drew has combined his unique experience as a top-notch B2B marketer, photographer and creative with his passion for A.I. In this session, he shows us two ways that B2B marketers can use A.I. to increase their productivity AND the quality of their work today.

    Tune in and learn:

    + the attitude marketers should have to A.I. if they want to get the most out of it

    + how to use A.I. to build an outbound sequence

    + how to use Midjourney to create brand images your customers will love (at a fraction of the price)

    Drew very kindly walks us through LIVE examples of prompting frameworks you can steal to execute the same in your own business.

    Make sure you check out the screenshare from the 40 minute mark!

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    SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook

    SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/

    GET the latest CONTENT: https://theb2bplaybook.com/

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    00:03:30 AI's Practical Magic

    00:06:20 Harnessing AI for Marketing Efficiency

    00:15:00 AI's Role in Content Creation

    00:24:00 Crafting a Visual Narrative with AI

    00:27:00 AI's Role in Brand Storytelling

    00:30:00 Leveraging AI for Brand Consistency

    00:33:00 AI-Generated Creatives: A New Era

    00:39:00 Crafting Captivating AI-Generated Emails

    00:42:00 Perfecting Your Marketing with AI Iterations

    01:00:08 Crafting Detailed Prompts for Midjourney

    01:03:20 Generating and Iterating on Image Variations

    01:07:10 Communicating Realism in AI-Generated Imagery

    01:09:30 Leveraging Permutations in Image Generation

    01:13:48 Concluding Thoughts and Next Steps

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    👥 Are you a B2B marketer in a small team??

    💰 Need to bring in more revenue for your company (so sales and your boss love you??)

    Get the:

    🔹 strategy

    🔹 templates

    🔹 tools

    So you have everything you need to drive more revenue for your brand.

    See why other B2B marketers like you love The B2B Incubator

    Check out: https://theb2bplaybook.com/the-b2b-incubator

    S05 E129 - The B2B Playbook

    #b2b #b2bmarketing #aimarketing

    #b2bsaas #demandgeneration

    #B2BMarketing #DemandGeneration #MarketingStrategy #brandmarketing #midjourney

    Show More Show Less
    1 hr and 22 mins
  • #161: The Role of Demand Gen in Modern B2B Marketing - with Fibbler Co-Founder Adam Holmgren
    Nov 3 2024

    In this episode, we’re joined by Adam Holmgren, co-founder of Fibber and head of demand generation at Rillion. Together, we tackle the common myths surrounding demand generation, especially the idea that demand gen is simply lead gen in disguise. Spoiler: it’s not!

    We discuss how demand generation plays an essential role in bridging the gap between brand and sales, offering sustainable B2B marketing practices that drive real results. From the misconceptions about “creating demand” to the role of personal branding, we explore it all.


    Tune in and learn:


    + The critical differences between demand gen and lead gen

    + How to build brand awareness that’s sustainable and effective

    + Why demand gen is the missing link between sales and marketing


    This episode is a must-watch for any B2B marketer who wants to understand how to use demand generation to elevate their brand and drive revenue.


    -----------------------------------------------------

    SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook

    SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/

    GET the latest CONTENT: https://theb2bplaybook.com/

    -----------------------------------------------------


    00:00:00 Introduction: Debunking Demand Gen Myths

    00:03:00 Demand Gen vs. Lead Gen: Clearing Up Confusion

    00:06:30 Building Brand with Demand Gen

    00:09:50 The 5 Stages of Awareness Explained

    00:13:10 Personal Branding in B2B Marketing

    00:17:00 The Role of Signals in Demand Gen

    00:20:30 Demand Gen as the Glue Between Sales and Marketing

    00:23:40 Beyond Attribution: Marketing Without Limits

    00:27:20 Capturing Existing Demand vs. Creating New Demand

    00:30:00 Addressing Criticism: Is Demand Gen Bad Marketing?

    00:32:30 Visualizing Marketing Touchpoints for Better Results

    00:34:00 Data-Informed Decisions in Modern Marketing

    00:36:50 Performance Marketing vs. Demand Gen Approaches

    00:39:10 Adopting a Consultative Go-To-Market Strategy

    00:41:40 Final Thoughts and Takeaways


    -----------------------------------------------------


    👥 Are you a B2B marketer in a small team??


    💰 Need to bring in more revenue for your company (so sales and your boss love you??)


    Get the:

    🔹 strategy

    🔹 templates

    🔹 tools


    So you have everything you need to drive more revenue for your brand.


    See why other B2B marketers like you love The B2B Incubator


    Check out: https://theb2bplaybook.com/demand-generation-course


    S06 E161 - The B2B Playbook

    #b2b #b2bmarketing #demandgeneration #demandgen

    #b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing

    Show More Show Less
    38 mins

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