Talk to the Elephant

By: like minds
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  • Summary

  • At like minds, we understand that people are unique, with different backgrounds and life experiences. The stuff we communicate about – like pensions, benefits, and money – can be complex and sensitive too.

    It would be easier for us to avoid these complexities, but that’s not our style. Instead, we put people at the heart of what we do, making things like pensions and money stress-free and easy for everyone to navigate.

    Talk to the Elephant tackles the topics and issues we encounter along the way - things that we might not naturally talk about or shy away from as an industry.

    We’re not perfect, and this podcast is about learning, sharing inspiration and ideas. Why? Because we believe it could have a real impact on peoples’ lives and ensure that no member is left behind.
    Copyright like minds
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Economics Marketing
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Episodes
  • Communicating change to people you don't know? Behavioural science made simple with Allan and Robyn

    Communicating change to people you don't know? Behavioural science made simple with Allan and Robyn
    Oct 15 2024
    Assumptions can lead us astray - turning insight into guesswork and messages into noise.

    This episode, we're uncovering why behavioural science and persona development does more than scratch the surface; it's a crucial element in building pension communication strategies that are as memorable as they are moving.

    By skipping the groundwork to uncover what drives members at times of change, are we opening the floodgates to bias, building communication strategies that don’t create the right impact?

    With insights from our very own behavioural science enthusiasts, Allan McCabe and Robyn Saul, discover how behavioural insights sharpen pension messaging and how developing personas can bring clarity to change when and where it's needed most.
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    54 mins
  • Are we doing enough to bridge the knowledge gap? In conversation with Mark Engelbretson, Trustee Director at IGG

    Are we doing enough to bridge the knowledge gap? In conversation with Mark Engelbretson, Trustee Director at IGG
    Aug 15 2024
    We’re communicating… but is that enough to help people make informed decisions about the future? Especially when 10% of members don’t know which type of pension they’re in.

    In the latest episode of Talk to the Elephant, we're in conversation with Mark Engelbretson, Trustee Director at IGG, as we explore what exactly members need - from the responsibility shift and the education gap around saving for the future, to the role of social media and the power of community. And, how we can be bringing members on the journey through all of this, at times of change.
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    49 mins
  • Has like minds changed? Our MD, Judith Groves, shares all.

    Has like minds changed? Our MD, Judith Groves, shares all.
    Jun 26 2024
    In our latest episode of Talk to the Elephant (and our launch for Season 2), we discuss like minds biggest change to date with our very own MD, Judith Groves.

    We talk about the exit of our Co-founders, Nick and Moira, the like minds sale with questions like ‘who is going to own us?’ and the acquisition itself by IGG.

    We explore how Jude, alongside Nick & Moira, and our new leadership team, steered the ship through this time of change which offered both uncertainty but also opportunity, and how good communication underpinned its success.
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    56 mins

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