Wade Poezyn is a Senior Digital and Demand Generation Marketing Manager at Transact Campus, a technology company simplifying campus payments and commerce for higher education institutions. With over nine years of experience, Wade has become an expert in fintech, digital transformation, AI, and B2B, B2C, and B2B2C marketing. He is passionate about helping the younger generation advance in their careers, which he explores through his podcast, Underdog Rising. Known for his innovative approach, Wade blends his marketing expertise with insights from his diverse industry background, including transportation services and SaaS software.

In this episode of the Tailwind Marketing Podcast, host Carlos Corredor talks with Wade Poezyn, a demand generation expert at Transact Campus. Wade dives into why demand gen shouldn’t be siloed, the power of data in driving strategy, and how to align marketing efforts to get real results. Whether it’s crafting the right message, using paid ads smartly, or understanding the customer journey, Wade shares useful tips for IT marketers looking to improve their game. Don't miss out on practical advice for making your marketing efforts truly count.

Chiala Marvici is a fractional director with extensive experience spanning multiple industries. With over two decades in this profession, Chiala has made significant contributions to leading companies through digital transformations, particularly in the beauty, real estate, and IT services sectors. Beginning her career in the beauty industry, she has continuously adapted to changes, playing a key role in helping businesses transition to digital platforms during the pandemic. Her expertise in establishing a solid digital foundation makes her insights invaluable for understanding how businesses can successfully navigate their marketing journeys.

In this episode of the Tailwind Marketing Podcast, Carlos Corredor sits with Chiala Marvici, a fractional director with experience in beauty, real estate, and IT services. Chiala shares how she helped businesses adapt during the pandemic and build digital foundations that truly connect with audiences. They dig into using web analytics to make the most of your marketing budget, explaining why a pretty website needs to convert, and explaining how the first step in branding is understanding who your customer is.

Bijan Abrahim is a Senior Sales and Marketing Officer at theITSupportCenter, which provides 24/7, immediate, expert IT help desk support for end users of Fortune 500 organizations. An enterprise sales professional with over a decade of industry experience, Bijan specializes in optimizing sales processes, driving marketing initiatives, and enhancing team performance through cross-team collaboration. With a proven track record in implementing innovative strategies that boost revenue and meet modern sales challenges, he embraces AI solutions in IT support to boost efficiency and the customer experience.

In this episode of the Tailwind Marketing Podcast, Carlos Corredor chats with Bijan Abrahim, a Senior Sales and Marketing Officer at theITSupportCenter. They dive into how traditional sales tactics like cold calling still hold strong in the tech world despite modern alternatives. Bijan shares his journey, including the challenges of targeting busy IT leaders, the evolving landscape of sales strategies, and the role of AI in customer support.

Inga Finneke is the Marketing Director at Codal, which specializes in cutting-edge, data-driven strategies and solutions for enterprise brands and technology providers. With over a decade of experience in event management, branding, product marketing, and PR, Inga has a track record of designing strategic marketing programs and spearheading initiatives that boost demand and forge sustained partnerships in the tech industry. Her dynamic leadership has fueled data-driven strategies and innovative solutions to accelerate growth at Codal. A proponent of “controlled chaos,” she thrives in the fast-paced consulting environment, leading a marketing team across three continents.

In the latest episode of the Tailwind Marketing Podcast, we sit down with Inga Finneke, Marketing Director at Codal, to talk about thriving in the fast-paced world of marketing agencies. Inga shares how she balances the "controlled chaos" of agency life, fostering creativity while driving growth. She dives into the importance of collaboration between marketing, sales, and partnerships to ensure lead generation and revenue goals are met. Inga also explains why in-person teamwork is still critical for success in today’s hybrid work environment.

Ben Ryan is the Marketing Manager at Transact Campus, which simplifies campus payments and commerce for higher education institutions, offering products ranging from mobile ordering to NFC wallets. Focused on marketing directly to students, faculty, and parents, Ben brings a fresh perspective to B2B and B2B marketing with a solid grasp of both worlds. With his experience, he adeptly wears multiple hats, constantly adapting to generational marketing needs and global market differences. His goal is to ensure the end user is satisfied, leading to customer retention and recognition for the company.

In this episode of the Tailwind Marketing Podcast, host Carlos Corredor chats with Ben Ryan, Marketing Manager at Transact Campus. Ben shares his approach to managing the unique demands of B2B and B2C marketing in the higher education space, where understanding both institutional clients and student end-users is key.

Discover how Ben handles generational shifts, creates engaging content for Gen Z, and balances brand and product marketing. Listen in for real-world insights on bridging the B2B2C gap and making your marketing resonate across different audiences.

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Clay Tuten is the CMO at KeyMark, a leading business process automation software provider for major enterprises. With 27 years in the creative and marketing field, Clay has a diverse background, encompassing sports, apparel, construction, events, and technology through both digital and traditional marketing avenues. Recognized for his entrepreneurial mindset, he has owned businesses, worked in agencies, and led corporate teams. He believes in investing in and harnessing the collective strength of his teams to create positive and fulfilling work environments.

In this episode of the Tailwind Marketing Podcast, Carlos Corredor talks with Clay Tuten, CMO at Keymark, about lessons learned from entrepreneurship and how it shapes his marketing leadership philosophy. Clay shares how running his own business taught him the importance of specialization, hiring well, and the dangers of over-diversification. He emphasizes the need for marketers to "fail fast and fail forward," stressing that failure, when done quickly and purposefully, can lead to long-term success. He also dives into how businesses can effectively balance creative risks with data-driven decisions, and the role AI should play—complementing, not replacing, human expertise.

Eric Herzog is the Chief Marketing Officer at Infinidat, an enterprise data storage solutions provider. With a 40-year career in IT marketing focused on enterprise storage, Eric has held several executive roles spanning from product management to marketing. He has a track record of exceeding P&L targets and has worked at Fortune 500 companies like IBM, EMC, and Seagate. He is recognized as a titan in IT marketing, distinguished by his broad experience, which includes being a CRO and Vice President of multiple departments. Dedicated to mentorship and team-building, Eric's approach to marketing is holistic, integrating various functions to drive sales and deliver value.

In this episode of the Tailwind Marketing Podcast, our host, Carlos Corredor, talks with Eric Herzog, CMO of Infinidat, about his 40-year journey in IT marketing. Eric shares insights from leading startups and Fortune 500 companies, emphasizing the importance of an integrated marketing approach, the evolution of IT marketing, and the balance between technical and business value in messaging. They also dive into the role of AI in marketing and why business is the ultimate team sport. Perfect for IT marketers looking to align strategy with execution and drive real business results.

Alex Love is the VP of Marketing Communications at RIVA Solutions, an IT government contractor on the Inc. 5000 list. With over 15 years of experience in marketing and communications, she specializes in public-sector marketing, branding, and employee engagement. Alex is known for her ability to construct lean, impactful MarCom teams using her in-depth knowledge of the B2G environment. She is also a powerlifter and the co-host of the Mastering the Art of Failing podcast, where she dismantles the stigma of failure, empowering listeners to turn challenges into opportunities.

In this episode of the Tailwind Marketing Podcast, our host, Carlos Corredor, talks with Alex Love, VP of Marketing Communications at RIVA Solutions. Alex shares her extensive experience in B2G marketing, highlighting the key differences from B2B, the challenges of long sales cycles, and the importance of building strong relationships. She also dives into effective LinkedIn strategies and team-building tips. Alex offers insights into using AI in marketing and discusses her approach to creating a cohesive and effective marketing team. Tune in for a deep dive into the unique aspects of B2G marketing and learn how to navigate this complex field.