Sell By Being Human

By: Alex Smith
  • Summary

  • I believe that all people want to be heard, seen, and understood. But how do we get people to hear, see, and understand us effectively? Salespeople train themselves on techniques to do this but there are people doing it well without the word sales showing up anywhere in their job title or job description. This podcast is designed to help us hone our human skills, understand subtle similarities between non-sales people and salespeople, and show how we can learn from both groups the next time we need to create change and sell by being human. You will learn from people throughout all walks of life. Nurses, coaches, janitors, event planners, HR executives, and architects. Just to name a few. We'll contrast them with trained sales people to show similarities and differences. There's an art to human connection and sales. We all do it differently and we can all learn from our every day human interactions. Please contact me and let me know who you see in your life selling by being human! I want to shine a light on them. alex.smith@docebo.com 215-622-6670 @asmith202 https://www.linkedin.com/in/alexcsmith/
    Copyright 2024 Alex Smith
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Episodes
  • Why Coaching Skills Are Sales Skills, Helen Wada, CEO, The Human Adfvantage
    Dec 18 2024

    Summary:

    Helen Wada comes on the podcast from across the pond in the UK to share her journey from being a consultant to becoming an executive coach and the founder of The Human Advantage. She discusses the importance of coaching in understanding oneself and others, the need for long-term perspectives in business, and how coaching skills can enhance commercial success.

    She emphasizes the significance of building trust, practicing mindfulness, and engaging in reflective practices to improve personal and professional relationships.

    You'll learn to observe some of the best coaches in your life and how those same skills can apply to any situation where you have to create change. We also also touch on overcoming pushback in coaching and the role of emotional intelligence in sales and business interactions.

    Takeaways:

    Helen's journey into coaching began with her own experiences as a client.

    Coaching helps individuals understand their strengths and aspirations.

    Long-term perspectives can lead to more effective business strategies.

    The Human Advantage framework combines coaching skills with commercial focus.

    Building trust is essential for successful client relationships.

    Mindfulness and presence enhance coaching effectiveness.

    Reflective practice is crucial for continuous improvement.

    Overcoming pushback requires understanding client needs and values.

    Emotional intelligence is key in sales and business interactions.

    Self-knowledge is foundational for commercial success.

    Connect with Helen

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    45 mins
  • How to Sell Through Community Building, Pablo Gonzales, CEO, Be the Stage, Chief Evangelist, Vendoroo
    Dec 10 2024

    Summary:

    Pablo Gonzalez shares his journey of building communities and driving business through community building. He emphasizes the power of human connection and the value of belonging in building relationships and communities. You'll learn the power of creating communities for your own business and how Pablo built them out of learning what worked in his own career.

    Pablo's personal experience with his brother's illness and the support of a community during that time inspired him to explore the potential of community building in business. He discovered the power of creating touch points and brokering relationships, which led him to start his own business focused on community building

    Pablo's approach involves creating stages and platforms for people to connect and share their expertise, ultimately creating value for others. In this conversation, we discuss the power of building strong communities that lead to revenue, and how to create value for people to get attracted to communities. We emphasize the importance of approaching networking with a mindset of how to be helpful and make connections, rather than focusing on personal gain. We also discuss the process of creating a compelling point of view and using content creation, such as podcasts and live events, to engage with and attract like-minded individuals.

    Pablo shares examples of how these strategies have helped him build communities and achieve business success. This was one I'm going back on myself to learn from!

    Enjoy!

    Key Moments:

    03:02 The Power of Community Building

    08:02 Selling by Being Human

    13:08 Creating Value for Others

    18:25 The Value of Belonging and Human Connection

    22:12 Creating Touch Points and Brokering Relationships

    29:01 Building Stages and Platforms for Connection

    36:14 Creating a Compelling Point of View

    41:19 Using Content Creation to Attract and Connect

    44:20 Building Communities and Achieving Success

    56:16 Memorable Experiences and Happy Coincidences

    Connect with Pablo

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    58 mins
  • Why You Don't Sell To People, People Sell Themselves - Chris Caldwell
    Dec 4 2024

    Summary:

    We welcome another former teacher turned sales trainer on the podcast. I'm always fascinated about why teachers can go from that profession and find absolute success in sales. This one is no different where we welcome Chris Caldwell. A former teacher, golf coach, and retreat leader who has now turned sales trainer and is CEO of Sell As You Are.

    We explore the importance of human connection in sales, the transition from teaching to sales training, and the art of enrollment in guiding prospects. Chris offers some interesting thoughts on how to guide people with data thats meaningful to them.

    Chris shares insights on bridging psychology with sales techniques, frameworks for effective sales calls, and transformative success stories from his brand of sales training. The conversation emphasizes the need for authenticity, understanding, and personal growth in the sales process. You'll pick up some subtle techniques of how teachers guide their students and how that can help you connect in a more human way in whatever you might be selling.

    Key Moments:

    00:00 Introduction to Human-Centric Sales

    02:21 From Teaching to Sales Training

    06:16 Selling Through Human Connection

    12:55 The Art of Enrollment in Sales

    20:12 Bridging Psychology and Sales Techniques

    24:52 Frameworks for Effective Sales Calls

    35:17 Transformative Success Stories in Sales Training

    Connect with Chris

    • LinkedIN

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    45 mins

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