Mastering Platform Sales: Insights with Mitch Carson

Summary

In this episode, John Ball interviews Mitch Carson, a seasoned speaker and expert in platform sales, to explore the art of selling from the stage.

The discussion highlights the differences between keynote speaking and platform sales, emphasizing the competitive nature and high earnings potential of the latter.

Mitch shares his experiences and insights, offering advice to aspiring speakers on mastering the craft, the importance of energy, and effectively connecting with audiences.

Key takeaways include learning from industry veterans and the significance of practice and preparation in becoming a successful platform pitchperson.

This episode is a valuable resource for those interested in leveraging speaking engagements to sell products, courses, or services effectively.

Links

https://www.mitchcarson.com/

http://getinterviewedguaranteed.com/meetwithmitch

keywords

selling from stage, keynote speaking, platform selling, sales techniques, public speaking, event marketing, audience engagement, sales training, competitive speaking, online sales.

takeaways

• Selling from the stage is about opening wallets, not just applause.
• Keynote speakers and platform pitch people have different metrics for success.
• The environment and audience are crucial for successful selling.
• Platform selling is for risk-takers and competitive individuals.
• Community and support among speakers are vital for success.
• Understanding human psychology is key to effective selling.
• Practice and preparation are essential for successful presentations.
• Live events generally yield higher conversions than online.
• Starting on other people's stages is a low-risk way to enter the industry.
• Reputation and ethics are critical in the speaking business.

titles

• The Power of Community in Speaking
• Overcoming Sales Anxiety: A Journey

Sound Bites

• "I live for wallets opening up."
• "The job of a platform pitch person is to convert dollars."
• "I sold 800,000 from a stage in Tokyo."

00:00 Introduction to Platform Sales

00:20 Meet Mitch Carson: Master of Platform Sales

02:38 Keynote Speaking vs. Platform Sales

06:15 The Competitive World of Platform Sales

11:59 Traits of a Successful Platform Pitch Person

26:10 Live Events vs. Virtual Events

32:37 Understanding the Events Business

32:51 The Challenges of Starting Out

34:07 The Importance of Networking

36:12 The Impact of Economic Downturns

37:11 Transitioning to Full-Time Speaking

39:42 The Ethics of the Speaking Industry

44:59 The Journey to Mastery

46:53 The Art of Platform Pitching

53:36 The Importance of Practice and Preparation

55:30 Learning from the Masters

59:29 Final Thoughts and Next Steps

Visit https://presentinfluence.com to find out more or go to HTTP://johnballspeaks.com for speaking enquiries. Thanks for listening and please give the show a 5* review if you enjoyed it.

Unlock Your Speaking Potential: Creating Impactful Keynotes

In this second episode on John's signature keynote creation process, he shares insights on creating impactful speeches.

John emphasizes the importance of selecting relevant and needed topics for speaking engagements, differentiating between 'nice-to-have' and 'need-to-have' solutions.

He also provides a glimpse into his own creative process, highlighting the goal of achieving emotional mastery for his audience, and discusses the significance of creating a framework for transformation.

Here's the link to view John's abstract: CLICK HERE

Additionally, John touches on crafting effective talk titles, either straightforward or intriguing, and the necessity of an abstract for a speaker.

Stay tuned for an intriguing guest appearance by Mitch Carson, an expert in 'selling from the stage,' in the next episode.

keywords

speaking, keynote, speaker abstract, intellectual property, presentation skills, audience engagement, speaker success, emotional mastery, talk titles, prospecting

takeaways

• Struggling with your speaker topic can hinder success.
• A clear topic is crucial for booking opportunities.
• Creating intellectual property can enhance your marketability.
• Need-to-have solutions are more likely to secure bookings.
• A framework for transformation can differentiate your talk.
• An abstract can be sufficient for getting booked.
• Engaging talk titles can attract audience interest.
• Iterative creativity is key in the talk development process.
• Less is more when it comes to content in keynotes.
• Upcoming insights on selling from the stage are essential for speakers.

titles

• Unlocking Your Speaker Potential
• Navigating the Speaker Landscape

Sound Bites

• "Are you still struggling with your speaker topic?"
• "You will need this."
• "This one step means you can start prospecting."

00:00 Introduction: Struggling with Your Topic?

00:30 Welcome to Present Influence

01:03 Keynote Creation Series: Concept and Positioning

03:37 Defining Your Objective and Framework

05:18 The Creative Process: Iteration and Perfectionism

08:59 Creating Effective Talk Titles

11:36 Upcoming Episodes and Guest Preview

Mastering Public Speaking & Business Soundboarding with Phil Fraser

In this episode of Present Influence, host John Ball dives into the importance of presentation skills in professional success and how being a confident speaker can give you a competitive edge in business.

John sits down with guest Phil Fraser, who shares his unique role as a business sounding board, helping small business owners combat the loneliness of leadership and provide much-needed guidance.

The conversation covers Phil’s background in presentation skills, tips for handling Q&A sessions, and essential elements that make speakers listenable.

They also discuss the impact of podcasting on professional growth and valuable lessons in hosting and guesting on podcasts.

Tune in for practical insights and strategies to enhance your public speaking and leadership capabilities.

keywords

business sounding board, business coach, business mentor, small business owners, loneliness, challenges, presentation training, communication skills, Q&A sessions, podcasting, podcasting, guesting, audience building, business sounding board, Leeds Business Podcast, entertaining, educational, motivational, inspirational, strategy

takeaways

• A business sounding board is a combination of a business coach and a business mentor, providing support and guidance to small business owners.
• Having someone to talk to and bounce ideas off of can help alleviate the loneliness and challenges of running a business.
• Effective communication skills, including presentation skills, are crucial in business and can boost professional credibility and confidence.
• Handling Q&A sessions during presentations can be done by using specific phrases like 'Who has the first question?' and 'Who has the final question?' to encourage audience participation and maintain control.
• Podcasting is a valuable tool for reaching a wider audience and sharing expertise and insights. Guesting on other people's podcasts can help build your audience and raise your profile in a specific community.
• Creating your own podcast allows you to stand out and target a niche audience.
• Podcasts should be entertaining, educational, motivational, and inspirational to keep listeners engaged.
• Being a podcast host can enhance your positioning and credibility in your industry.
• As a business sounding board, Phil helps small to medium-sized business owners create a strategy to achieve their goals.

titles

• The Power of Podcasting
• Tips for Handling Q&A Sessions The Benefits of Hosting a Podcast

Sound Bites

• "I work with small business owners to stop them being lonely at the top."
• "I help business owners to be better business owners and to not be lonely at the top."
• "My background going all the way back, my initial first half of my career, I sold advertising space."
• "I will guest on other people's podcasts... I'm piggybacking on your audience."
• "How hard can it be to run your own podcast?... It's a lot harder than it looks."
• "I launched the Leeds Business Podcast... to raise my profile in the Leeds business community."

00:00 Introduction to Presentation Skills

00:24 Meet Phil Fraser: Business Sounding Board

01:32 The Role of a Business Sounding Board

05:43 Phil's Background in Presentation Skills

09:03 The Power of Public Speaking

09:57 Transformative Journey of Public Speaking

16:17 The Importance of Presentation Skills in Education

18:53 Mastering Q&A Sessions

20:31 Effective Q&A Techniques

21:45 Podcasting in the Professional World

22:01 Phil's Podcasting Journey Begins

22:30 Guesting on Other Podcasts

23:22 Creating the Leeds...