Lisa Larter has a strategic marketing firm, providing consulting services around strategy and business advisement. Like many entrepreneurs, Lisa started off thinking she had to do everything herself. In this episode, she shares the wisdom she’s gained from using her growth mindset to gain continual business success.

Here’s some of what you’ll learn in this episode:

• The role of an entrepreneur in their business.
• The way in which Lisa’s background in retail helped her with marketing.
• The importance for entrepreneurs of understanding cash flow.
• How to make sure you’re prepared to pay taxes.
• What let Lisa know that her business idea “had legs.”
• The wisdom Lisa would impart to her past self.
• The variety of benefits Lisa has gotten as a member of the Strategic Coach® entrepreneurial community.

Show Notes:

The entrepreneur’s main capability is vision.

There are many talented people who don’t have a purpose or a vision for using their talents.

A lot of people understand sales and profit, but they don't understand cash flow and the timing and movement of money.

Meet as many of the right people as you can that you want to do business with.

People should aim to have a baseline—a certain amount of cash they want to carry in their business—and do whatever they can to avoid going below that number.

Entrepreneurs want freedom in their lives. And money buys you freedom.

Every entrepreneur needs some type of mentor, coach, or advisor that they can talk to when they have difficult things going on.

You will cap your potential if you don't learn how to lead and build a team.

If you’re entrepreneurial and you have a dream, it doesn't matter what your background or education is.

Resources:

Who Not How

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

The Self-Managing Company by Dan Sullivan

Judi Paré is a real estate developer dedicated to building affordable homes. When Judi began her entrepreneurial journey, she didn’t know what boundaries to set in order to maximize her productivity. In this episode, Judi shares some of the changes she’s made, and the business success and growth she’s achieved as a result.

Here’s some of what you’ll learn in this episode:

• How Judi learned to separate the roles of employee and family member.
• How The Strategic Coach® Program helped Judi with restructuring and reordering her business.
• The importance of setting boundaries and sticking to them.
• How Judi responds to feeling overwhelmed.
• The many ways Judi has ensured her business can give back to the community—and why.
• Why Strategic Coach® works for entrepreneurs with continuous growth mindsets.

Show Notes:

There is massive a shortage of homes across Canada, especially affordable homes.

Strategic Coach takes a resource called an entrepreneur from a lower level of productivity to a higher level of productivity.

In order to grow the company, you have to free up the entrepreneur.

In most cases, when an entrepreneur is stuck, they’re approaching their role as though they work for a corporation.

It's important to step away from your business because when you come back, you're able to be so much more productive.

The important ideas that come out of Strategic Coach workshops don’t necessarily all happen in the workshop room.

You’re never too old to learn.

Right now, in Hamilton alone, there are up to 8,000 people waiting for suitable housing.

People want to live where they work and people want to buy homes where they work.

Resources:

Unique Ability®

Book: Who Not How by Dan Sullivan and Dr. Benjamin Hardy

Blog: What Free Days Are, And How To Know When You Need Them

Blog: The 4 Freedoms That Motivate Successful Entrepreneurs

Plentitude

Business coach Dan Sullivan and marketing and advertising geniuses Joe Polish, Dean Jackson, and Mark Young have all been friends and business colleagues for years. Now, they’re teaming up as the Super Partners for a very special podcast episode where they talk about what marketing really means and provide examples of elegant ideas that entrepreneurs can use to better engage their audiences.

Here’s some of what you’ll learn in this episode:

• Solutions that mean no more cold calls or door-to-door sales.
• The purpose of advertising.
• How advertising can be used to help people.
• The difference between marketing and sales.
• Why selling has gotten a bad name.
• What’s changed since Dan founded The Strategic Coach® Program 35 years ago.
• Why direct mail is still the greatest form of marketing in the world.

Show Notes:

Everyone who has a business is going to have to do marketing and selling.

One elegant idea is worth more than 1,000 semi-good ideas.

Perfect has become the enemy of good.

Anything you put in front of somebody is marketing.

Only the hungriest fish snap at the crappiest bait.

Once you figure out marketing, it's the ultimate leverage.

Marketing is the aggregate of all the steps you take to go from somebody not knowing you all the way to them being engaged in a relationship with you.

Once you figure out a marketing algorithm, it works again and again.

You can create control in your future if you learn how to put a message out there that causes people to want to give you money.

There are businesses that die of starvation, and there are businesses that die of indigestion.

The average person receives between 5,000 and 24,000 advertising messages daily.

Part of sales is just connecting with someone.

People don't buy from you because they understand what you do. People buy from you because they feel understood.

Dan’s definition of selling is getting someone intellectually engaged in a future result that's good for them and getting them to emotionally commit to take action to achieve that result.

Resources:

I Love Marketing podcast

10xTalk podcast

American Happiness podcast

Cloudlandia podcast

HYPNO-TI$ING by Mark Young

Video: “Is Selling Evil?” by Joe Polish

Who Not How by Dan Sullivan and Dr. Ben Hardy

The Gap And The Gain by Dan Sullivan and Dr. Ben Hardy

10x Is Easier Than 2x by Dan Sullivan and Dr. Ben Hardy

Strategic Coach®

Mark Young

Jekyll + Hyde Labs

Dean Jackson

The 8 Profit Activators

Joe Polish

Genius Recovery

What’s Your Cleator?