• Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

  • By: Sarah Williams
  • Podcast

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

By: Sarah Williams
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  • Summary

  • 8 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring revenue, a raving fan base, and a business to love. I will help you... Take your first steps and know where to start. Figuring out the logistics: packing, shipping, boxes, oh my! Learn how to launch, from idea to sales. Scale that box to the next level, go big or go home!
    2021-2025 Sarah Williams
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Economics Education Leadership
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Episodes
  • 10 Ways to Build Your List - Every Month

    10 Ways to Build Your List - Every Month
    Jan 8 2025
    What one thing can you do in your business every single day that would help you be the most successful? Work to build and grow your email list! If you’re not replenishing the pool of people you’re selling to, you won’t be able to grow your business the way you want to. Growing your email list gets new, fresh eyes on your stuff. It allows you to present your offer to new people. And that allows you to grow. One of my main goals for my business in 2023 was to double the size of my email list. I challenged the ladies in my Elevate Mastermind to make growing their lists one of their goals for 2023 and now I’m challenging you to do the same thing. List-building activities need to be at work in your business every day. I’m sharing ten different ways you can build your email list. And no, you don’t need to do all of them at once. Add a pop-up on your website - have a pop-up at work on your site at all times capturing email addresses. Create an opt-in on your website with a way to serve your audience - give them more information about something (box opening with a freebie or additional information like a style guide, a free printable to go with your home decor box, a checklist to go with a beach themed box, tips about caring for your pet for a pet box, etc.) Think about the industry you’re in and what you can provide to serve your audience. Run a giveaway - a great way to build your list when you’re new and as a quarterly list-building strategy for seasoned box owners. Post a lead magnet on social media and run ads to it - pulling people in and onto your list. (ebooks, checklists, gift with purchase, etc.) Add an email opt-in at checkout - capture people who buy from you but may not be on your list. Create a fun quiz that requires an email address to get results - make it something your audience will want to share! Offer a discount or free gift - use this carefully to prevent training people to only shop with you when there is a sale or a discount. Host an event or workshop - free or low-dollar offer. Works great for DIYers or crafters. Tease sneak peeks or exclusive behind the scenes content with opt-ins - early access gives feelings of fun and exclusivity. Get in front of new audiences - collaborate with other brands, businesses, and influences who have the same customer but sell different items for a joint giveaway or a way to serve each other’s audiences. Note: Make it clear to people that they will be receiving emails from you when they provide their email addresses. Pick one thing to work on right now. Get that going and then add in another strategy. The more of these you do, the more people you’ll reach and the more people you’ll add to your email list. Join me for this episode where I challenge you to grow your business by growing your email list this year and give you 10 simple ways to do it! Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    29 mins
  • 178: $0-$100k in 10 Months with The Crafty DIYer

    178: $0-$100k in 10 Months with The Crafty DIYer
    Jan 1 2025
    In this episode, we’re talking with Denise Parkes of The Crafty DIYer. Denise and I know each other well. She’s a member of Launch Your Box, Scale Your Box, and my Elevate Mastermind. As one of my Mastermind Ladies, I get to see Denise in person 3 times a year! Her strength and the story of the last year in her business inspire me and the other members of our Mastermind. It will inspire you, too. Denise is an artist and a crafter. She is passionate about teaching others to enjoy crafting. Denise serves mainly women over the age of 60 and, by going LIVE six days a week for a long time, had built up a devoted following. When Denise learned about me and my annual Subscription Box Week, she joined right away. During that week, Denise got to know me and my teaching style as well as what she could expect inside Launch Your Box. Denise was convinced a subscription box was the right next step for her. She actually launched during Subscription Box Week (remember she already had a large audience) and got 120 subscribers! Denise’s subscription box grew quickly and soon she needed to rent warehouse space to handle inventory and fulfillment. But all was not well inside Denise’s business. Denise and her business reside in Canada where shipping costs are prohibitive. She simply couldn’t afford to ship to her largely US based subscribers, or even those in her own country. Shipping costs were eating up all of her profits. Denise was also dealing with health issues and found herself stressed and unhappy. Her business in its current form was no longer serving her. She knew she still needed to make an income, but couldn’t go on as she was. But Denise is someone who gets back up and figures things out. And during our September 2023 Mastermind Retreat, she did just that. There is power in being in a room with other smart, like-minded businesswomen who want the best for you. Denise realized the way forward was with printables – no shipping required! She’d had a super successful printable lead magnet in place to grow her list and further proved the viability of her idea by selling one-off printables. When she was able to get out of her warehouse lease, Denise felt able to start from scratch again… even though doing so was scary. Starting from scratch for Denise meant “doing everything Sarah teaches.” Building her list Driving traffic to her website Putting effective lead magnets out there The Digital Print Clubhouse launch was a big success – 150 subscribers big. And it has continued to grow. Denise now has more than 400 subscribers and celebrated hitting 6-figures only 10 months after making this major pivot. So what’s different now? Less stress More joy Nothing to pack and ship More time and energy to create Denise talks about the importance of being around women who support and understand her – like the ones found inside Launch Your Box. She also reminds us of the importance of not worrying about what anyone else thinks and resisting the urge to compare yourself to anyone else. Pivoting was necessary for Denise’s business to survive. And now she’s not only surviving, she’s thriving… and celebrating hitting six-figures in less than a year! Join me for this episode as Denise and I talk about realizing when it's time to pivot, working through the fear, and coming out stronger… oh, and reaching six-figures in revenue in less than a year! Find and follow Denise: Crafty DIYer on Facebook Crafty DIYer on Instagram Crafty DIYer Website Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    26 mins
  • Taking Your Side Hustle to a Full-time Gig

    Taking Your Side Hustle to a Full-time Gig
    Dec 25 2024
    Have you thought about taking your subscription box business from a side hustle to a full-time gig? It’s absolutely possible. I did it and so have many members of Launch Your Box. But… Before you quit your full-time job or make any major changes to your business, you need to ask - and answer - some questions. And you need to get really comfortable with your financial details, business and personal. Take your time and get real about what your goals are. Are you currently working 40/50/60 hours a week and want to work less? Do you want to make more income than you have been? The truth is, you can get there. But you’ll need to make a plan and work that plan. Start by asking yourself these four questions: What is the income you need to replace? What is the survival income you need to cover your bare bones expenses every month? What portion of that survival income can be covered by someone else (spouse, parents, roommates)? What is the initial investment you’ll need for your business (products, supplies, packaging, tech)? Understand that your business will need to be profitable before you can pay yourself. That takes time. It took me 9 months before I was able to pay myself a regular paycheck. 8 ½ years later, I pay myself a very nice salary and also pay the salaries of more than 20 employees. Join me for this episode as I take you on my journey from tiny side hustle making $200 a month to where I am now, running two multi seven-figure businesses, answering those questions, knowing my numbers, and making careful decisions every step of the way. Important Links: Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    27 mins

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