• I made a deal with Dave Grohl...

  • Aug 18 2024
  • Length: 5 mins
  • Podcast

I made a deal with Dave Grohl...

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  • Summary

  • I made a deal with Dave Grohl on the Foo Fighters' recent UK tour.

    Dave & Co put existing customers (fans) first - BEFORE trying to win new ones.

    In this solo episode of the Ambitious Lifestyle Business podcast, John Lamerton, author of Big Ideas... for Small Businesses explains the power of "Retention First" thinking.
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Marketing Economics
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