In this conversation, Rebecca Green and Kim Borcherding discuss the role of social media in real estate, weighing its benefits against the anxiety it can create for agents. They explore how social media can be a powerful marketing tool, the importance of authenticity, and the need for consistency in engagement. The discussion also highlights the necessity of understanding one's market and audience, as well as the potential for alternative marketing strategies outside of social media.

Takeaways

• Social media can be a powerful marketing tool for real estate agents.
• It's essential to enjoy using social media to be effective.
• Not all marketing strategies work for everyone; find what suits you.
• Social media can create anxiety for agents who feel pressured to perform.
• Authenticity is key; agents should showcase their true selves.
• Engagement strategies can help increase visibility and interaction.
• Consistency in posting is crucial for building an audience.
• Understanding your market can guide your social media strategy.
• Analytics are important to track what works and what doesn't.
• It's okay to opt out of social media if it doesn't align with your business goals.

In this conversation, Rebecca Green and Kim Borcherding discuss the real estate industry's evolution, particularly in light of recent changes such as the NAR settlement. They emphasize the importance of adapting to change, the necessity of personal growth, and the value of perspective in navigating the evolving real estate landscape. The discussion highlights the challenges and opportunities that come with change, encouraging agents to embrace transformation and seek new ways to serve their clients effectively.

Takeaways

• Don't be a dinosaur; adapt to changes in the industry.
• Change can be scary, but it's necessary for growth.
• Evolution is essential for both business and personal development.
• Surround yourself with people who challenge your thinking.
• Moving brokerages can provide new perspectives and opportunities.
• Personal growth often requires stepping out of your comfort zone.
• Documenting your journey can resonate with potential clients.
• Coaching can provide valuable insights during transitions.
• The rewards of change often outweigh the initial fears.
• Embrace the mindset of continuous learning and adaptation.

In this episode, Rebecca Green and Kim Borcherding delve into the complexities of work-life balance in the real estate industry. They discuss the importance of understanding personal desires, the challenges of maintaining alignment in a busy career, and the necessity of taking time for self-reflection. The conversation highlights the hamster wheel effect many agents experience, the significance of profitability over sheer volume, and the transformative power of Breathwork as a tool for clarity. They emphasize the need for mentorship, community support, and the impact of work-life balance on personal relationships, ultimately advocating for a healthier approach to real estate careers.

Takeaways

• Most people struggle to answer the question, 'What do you want?'.
• New agents often have clearer visions of their desires than seasoned agents.
• Finding alignment in your career is crucial for success.
• The hamster wheel of real estate can lead to burnout and chaos.
• Profitability should be prioritized over volume in real estate.
• Taking time for self-reflection is essential for clarity.
• Breathwork can be a powerful tool for mental clarity and grounding.
• Healthy business practices can improve both personal and professional life.
• Mentorship and community support are vital for growth and change.
• Work-life balance significantly impacts personal relationships and overall happiness.