Welcome to the inaugural episode of Aqua Talks! Hosts Larry Aldrich and Madison Dudley are joined by Rachel Covello, founder of Outcoast, an LGBTQ travel blog dedicated to promoting inclusive and welcoming travel experiences. In this episode, Rachel shares her inspiring journey. She defines what inclusive travel truly means—rooted in safety, belonging, and genuine connection for all travelers, including those from LGBTQ, neurodivergent, and hidden disability communities. They discuss the transformative power of the Hidden Sunflower Disability Program, the importance of avoiding stereotypes in marketing, and the critical role of pre-evaluating destinations to ensure accessibility and inclusivity. Rachel also explores how AI can revolutionize marketing and personal productivity while emphasizing the need for a human touch to preserve authenticity and diversity. Finally, she offers a glimpse into her vision for the future, sharing examples of impactful campaigns and her plans for the road ahead. This episode is packed with insights on creating inclusive travel experiences, leveraging technology, and building authentic connections in the travel industry.

IN THIS EPISODE:

• (1:59) Rachel shares her background, and she defines inclusive travel for LBGTQ+
• (3:59) Rachel reveals her vision for the future and how Outcoast works with clients
• (9:14) Discussion of travelers with hidden disabilities, neurodivergence, medical issues and the Hidden Sunflower Disability Program
• (15:38) Education and the use of AI in marketing
• (25:52) Rachel discusses where she sees herself working shortly and gives an example of a campaign she developed

KEY TAKEAWAYS:

• Inclusive travel goes beyond diversity, ensuring all travelers feel safe and welcomed. Destinations should prioritize creating environments where individuals from diverse backgrounds, including LGBTQ and neurodivergent communities, feel a sense of belonging and comfort.
• Effective marketing involves avoiding stereotypes and understanding the lived experiences of different demographics. This includes recognizing the preferences and needs of individuals with hidden disabilities, addressing intersectionality, and featuring authentic representations in campaigns to ensure genuine connections with diverse travelers.
• Before creating content, marketers should assess destinations through the lens of the intended audience. This includes experiencing the location firsthand, understanding its strengths and weaknesses, and addressing areas requiring improvement, such as accessibility, inclusivity training, or safety for diverse groups.

RESOURCES:

Aqua Talks - Website

Larry Aldrich - LinkedIn

Madison Dudley - LinkedIn

Rachel Covello - LinkedIn

Outcoast - Website

GUEST BIOGRAPHY:

Rachel Covello is a creative force and strategist redefining the intersection of tourism, wellness, and belonging. With expertise in sales and marketing rooted in safety and belonging, Rachel empowers communities, organizations, and tourism destinations to cultivate meaningful connections.

As the founder of OutCoast, Rachel has built a nationally recognized platform showcasing LGBTQ+ travel,...