• Developing a Successful Food Line with Rosa Li, CEO and Founder of Wildwonder

  • Jan 2 2024
  • Length: 22 mins
  • Podcast

Developing a Successful Food Line with Rosa Li, CEO and Founder of Wildwonder

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  • Summary

  • Creating a successful food line requires a lot of planning and preparation. You need to think about what you will sell, how you will market your products, and how you will get customers to buy them. Here’s how Rosa Li did it! Rosa Li was a private equity and venture investor at Warburg Pincus and is now a successful food line entrepreneur. Rosa's entrepreneurial journey also led her to ABC’s reality TV show Shark Tank and secured a partnership with the co-founder and CEO of DoorDash, Tony Xu. Founder Rosa Li started Wildwonder in 2020 to reimagine the healing drinks of her heritage. As a child, Rosa Li was inspired by her grandma’s herbal tonics to make a delicious Wildwonder beverage that combines heritage-inspired herbal knowledge with gut-healing elements. Wildwonder is the first drink to combine probiotics (beneficial gut microbes) and prebiotic plant fiber (the food that probiotics need to thrive).
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