Can science fiction storytellers predict and shape our future better than tech moguls? Brad Rochefort’s cinematic storytelling doesn’t just entertain—it provokes deep thought about our technological trajectory and its ethical implications. In the latest Synthetic Minds podcast, Brad discusses how his works, like "Zip Code" and "The Holdout," serve as blueprints for exploring futuristic concepts. Rochefort’s creative process blends real-world advancements with imaginative storytelling. His film "Zip Code," inspired by a real-life blogger's cybernetic journey, showcases how blending human experience with tech innovations can generate compelling narratives. These stories allow businesses to conceptualize future scenarios, anticipating the impacts of emerging technologies. Brad emphasizes the role of speculative fiction in strategic planning. By simulating potential futures, his narratives help organizations explore the societal impacts of new technologies in a risk-free environment. How can businesses leverage these insights to navigate technological advancements more ethically and effectively? About Brad Rochefort Brad is the author of The Secrets of Screenwriting, a textbook on unlocking your ideas for feature film screenplays. He wrote and produced The Holdout, a short film about a man who relives his life until he gets it just right. The Holdout played in festivals in New York, LA, London, Italy, Central America, and Online. Some of my other projects in development include the completed feature-length script for Zip Code, a story about the inventor of the bionic eye, as seen on the film development platform Film.io, and an upcoming limited series about a future world ruled by the powerful people in control of a global satellite system and the near-sentient AI rumored to have awakened within.