What is lead seasoning? How long should you wait to ask for a sale? When is it too soon to close? These are some of the questions I am going to address in this episode. In the world of high-ticket sales and premium price products...

There is a time to close them. 

There's a time to offer to them. 

There's a time to market to those people. 

And it is never the same.

I can’t emphasize enough the importance of being able to build a strong relationship with a lead, and cultivating in them the desire to buy, besides really knowing when it is the best time for you to go out there and offer the product to make the sale. For some tips and tricks to this end, stay tuned.

Key Takeaways:

• No one sold anything at the room: Sales guys were building relationships (2:10)
• Another scenario: The support staff was closing you the whole time (2:20)
• Gauging when a lead is prepared or not based on what we call seasoning (4:13)
• When is the lead seasoned enough? When is it too late to close? (4:57)
• There are certain touchpoints depending on what you're selling (6:18)
• Lead seasoning gives them time to go over what you've shared with them (8:14)
• Helping them know that the company’s value isn't just in selling them (8:29)
• Providing value to enable them to exercise their ability to buy from you (9:23)

----

Additional Resources:

The Legendary Closers Facebook Group

Unlock the Secrets to Closing Your Prospects

----

You can find the podcast on Apple, Google, Spotify, Stitcher, YouTube, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!