This is the script for a video I recently posted that got 257,493 views in less than 48 hours
“Do you know the five things that have to happen before you can legally use a firearm in self defense?
The truth is 99% of gun owners don’t know…
One tiny mistake could cost you your life or your freedom…
# 1 - Reasonable Belief
# 2 - Imminent death, great bodily harm or the imminent commission of a forcible felony
# 3 - The Use Of Deadly Force Must be immediately necessary
# 4 - You must be in a place you have a legal right to be
# 5 - You cannot be committing a crime
So if you are a Florida gun owner and you want to learn how to avoid going to prison follow for more… “
It's incredible to believe I was able to get over 250,000 views when just a few years ago I was a bumbling mess in front of the camera.
Picture me, standing in front of the camera, feeling like a fish out of water. My hands were shaky, my voice even shakier. I knew I had a message to share, but every time that red recording light blinked, I felt like a stranger in my own skin.
I knew that creating video content was important but I never knew what to talk about.
Every morning I would wake up with a pit in my stomach knowing I needed to create a video that day. I would spend hours reading the paper and scrolling social media in a desperate attempt for inspiration.
But one day everything changed when I discovered a strategy from Rachael Peterson
It's called ‘12-Months Of Content In 1 Day’
It was like the lights turned on in a dark room. Suddenly, I knew exactly what to create.
I knew precisely what would resonate with my perfect student. It wasn't just about throwing content against the wall and seeing what would stick; it was about crafting messages with purpose, intent, and laser-like focus on what mattered.
The fear, the awkwardness, the confusion? They melted away.
My voice became strong, my content meaningful, and my connection with my audience genuine.
Here's how you create a year's worth of content ideas in one day.
Step 1 - Identify Your Core Topic
What is the core topic of your firearm training business? It could be concealed carry, pistol shooting, defensive shooting and the list goes on.
Step 2 - Subtopics
Create a list of twelve subtopics that are related to your core topic. For example if your core topic is concealed carry subtopics would include.
Step 3 - Research
Enter one of the subtopics into Google search and then scroll down to the ‘People Also Ask’ section. These are the questions your perfect student is asking about this topic.
Step 4 - Get 30 Questions
Find 30 questions that people are asking about your subtopic and paste them on a spreadsheet.
Step 5 - Repeat This Process
The final step is to repeat this process for each of the twelve subtopics on your list.
And just like that you have enough content ideas for the next twelve months.
That’s All I Have For Today So Until Next Time - KEEP MOVING FORWARD
Ryan G. Thomas
P.S. If you are a firearm instructor and you're struggling to attract students and make money…
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