The Power of Broke
How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage
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The Power of Broke
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Narrated by:
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Daymond John
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Sway Calloway
About this listen
Skillfully read by DJ, MTV News reporter, and radio host Sway Calloway, whose effortless style and distinct voice perfectly capture John's message, and featuring a customized introduction from the author himself, this audiobook is the go-to source for all those wanting to learn the importance of staying hungry in order to succeed. Interspersed throughout its chapters, listeners are treated to "Power Facts" and "Shark Points" told directly by Daymond John, giving the famed entrepreneur and branding expert a chance to impart some of his invaluable wisdom.
Daymond John has been practicing the power of broke ever since he started selling his home-sewn T-shirts on the streets of Queens. With no funding and a $40 budget, Daymond had to come up with out-of-the box ways to promote his products. Luckily, desperation breeds innovation, and so he hatched an idea for a creative campaign that eventually launched the FUBU brand into a $6 billion global phenomenon. But it might not have happened if he hadn't started out broke - with nothing but a heart full of hope and a ferocious drive to succeed by any means possible.
Here, the FUBU founder and star of ABC's Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur. Why? Because starting a business from broke forces you to think more creatively. It forces you to use your resources more efficiently. It forces you to connect with your customers more authentically and market your ideas more imaginatively. It forces you to be true to yourself, stay laser focused on your goals, and come up with those innovative solutions required to make a meaningful mark. John shows how we can all leverage the power of broke to phenomenal success. You'll meet:
Steve Aoki, the electronic dance music (EDM) deejay who managed to parlay a series of $100 gigs into becoming a global superstar who has redefined the music industry.
Gigi Butler, a cleaning lady from Nashville who built a cupcake empire on the back of a family recipe, her maxed-out credit cards, and a heaping dose of faith.
Eleven-year-old Shark Tank guest Mo Bridges, who stitched together a winning clothing line with just his grandma's sewing machine, a stash of loose fabric, and his unique sartorial flair.
When your back is up against the wall, your bank account is empty, and creativity and passion are the only resources you can afford, success is your only option. Here you'll learn how to tap in to that power of broke to scrape, hustle, and dream your way to the top.
BONUS: This audiobook features an exclusive interview between author Daymond John and narrator Sway Calloway, touching upon topics that include entrepreneurship as "the ultimate equalizer", loving what you do, and why the author handpicked Calloway to read his book.
©2016 Daymond John (P)2016 Audible, Inc.Listeners also enjoyed...
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What listeners say about The Power of Broke
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Overall5 out of 5 stars
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Story5 out of 5 stars
- Kaz
- 17-11-19
Great biik
I learned a lot from this book, it gives me the reassurance that nothing is beyong reach. I feel empowered and motivated and ready to take on the world. Definitely a recommended listen, I believe I'm more able to connect with the book better by listening to it too.
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Overall5 out of 5 stars
- KITTTY KAT
- 08-01-23
Great learning
Easy to follow with great and easy to relatable examples to appeal to everyone.
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Overall5 out of 5 stars
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- kevin sutherland
- 18-10-18
keeping it real smart hustle
really enjoyrd the book even when things dont work out your are taught to just try again adjust yourself re-engage you will succeed if you dont give up..
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Overall5 out of 5 stars
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- thomas
- 11-07-18
A must ...
Excellent relatable stories by the author Daymond john who I never heard of before audible book suggestions
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- Elisa
- 26-07-21
Loved it!
Really good book. I always like to read books that have real life stories examples that you can learn from.
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Overall5 out of 5 stars
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- Katie
- 13-05-20
Inspiring
Gave me the motivation to go for what I wanted and set my own life changing goals. Thank you
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Overall4 out of 5 stars
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Performance3 out of 5 stars
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- Wavy101
- 10-12-18
Power of broke
Very slow beginning, with just him repeating 'use the power of broke' for about 2 hours. Then it picks up with some examples which you can pick good strategies on, overall decent motivation book, but Tbh the jewels of the book can be said in a hour interview
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Overall5 out of 5 stars
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- Gancho
- 15-01-22
An excellent book
This book is an extremely useful reminder of fundamental principles for life and business. I personally greatly benefit from occasional reminders like this one, as well as from the inspiring stories it shares.
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- Be Smart Get Fit
- 07-07-17
excellent and thought provoking. <br />
Now I absolutely loved this book. It is very well read and engaging. Highly recommended.
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Overall5 out of 5 stars
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- Black2Sugars
- 11-08-24
Gritty and practical
A no-nonsense and personal introduction to bootstrapping and entrepreneurship from the trenches, narrated such that you feel every strong emotion from the hustlers who worked hard to see their creations come to life. I found the personal accounts particularly poignant, having gone through the process several times, with less success. «Entrepreneurship is the great leveller» as Daymond says and a worthy topic of study whether you are attempting it or just merely curious.
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